How to Stop Being an Annoying Agent and Start Building Social Capital with Matt Muscat

[0:00] Welcome to the REI Agent, a holistic Welcome to the REI Agent, a holistic Welcome to the REI Agent, a holistic approach to life through real estate. approach to life through real estate. approach to life through real estate. I’m Matias, an agent and investor, I’m Matias, an agent and investor, I’m Matias, an agent and investor, and I’m Erica, a licensed therapist. and I’m Erica, a licensed therapist. and I’m Erica, a licensed therapist. Join us as we interview guests that also Join us as we interview guests that also Join us as we interview guests that also strive to live bold and fulfilled lives strive to live bold and fulfilled lives strive to live bold and fulfilled lives through business and real estate through business and real estate through business and real estate investing.

[0:14] investing. investing. Tune in every week for interviews with Tune in every week for interviews with Tune in every week for interviews with real estate agents and investors. real estate agents and investors. real estate agents and investors. Ready to level up? Ready to level up? Ready to level up? Let’s do it. Welcome back to the REI agent. Uh Matias Welcome back to the REI agent. Uh Matias Welcome back to the REI agent. Uh Matias here. Uh Erica is again unable to join here. Uh Erica is again unable to join here. Uh Erica is again unable to join us. I think the summer recordings are us. I think the summer recordings are us. I think the summer recordings are just going to be challenging. Uh there’s just going to be challenging. Uh there’s just going to be challenging. Uh there’s Erica really is wanting to prioritize Erica really is wanting to prioritize Erica really is wanting to prioritize giving the kids a summer and not just giving the kids a summer and not just giving the kids a summer and not just keeping them in the day camps and the keeping them in the day camps and the keeping them in the day camps and the the things that they’re in. Uh even

[0:42] the things that they’re in. Uh even the things that they’re in. Uh even though they’re great and they’re though they’re great and they’re though they’re great and they’re enjoying them, she also wants to, you enjoying them, she also wants to, you enjoying them, she also wants to, you know, be able to take them to swimming know, be able to take them to swimming know, be able to take them to swimming lessons and take them to the pool in lessons and take them to the pool in lessons and take them to the pool in general and do, you know, fun summer general and do, you know, fun summer general and do, you know, fun summer things. So, uh, throughout the recording things. So, uh, throughout the recording things. So, uh, throughout the recording summer months, uh, it may just, uh, be summer months, uh, it may just, uh, be summer months, uh, it may just, uh, be more heavily me. We’ll enjoy Erica when more heavily me. We’ll enjoy Erica when more heavily me. We’ll enjoy Erica when we can get her. Um, today I, uh, had a we can get her. Um, today I, uh, had a we can get her. Um, today I, uh, had a new PR, uh, with my clean and jerk at at

[1:06] new PR, uh, with my clean and jerk at at new PR, uh, with my clean and jerk at at CrossFit. I just wanted to take this CrossFit. I just wanted to take this CrossFit. I just wanted to take this opportunity to brag about it. No, I opportunity to brag about it. No, I opportunity to brag about it. No, I really I really had this, you know, really I really had this, you know, really I really had this, you know, thought in my head after, you know, it’s thought in my head after, you know, it’s thought in my head after, you know, it’s a it’s a great thing. It’s a feels good. a it’s a great thing. It’s a feels good. a it’s a great thing. It’s a feels good. It’s I’m not going to like sugar coat It’s I’m not going to like sugar coat It’s I’m not going to like sugar coat it. like when you, you know, hit it. like when you, you know, hit it. like when you, you know, hit something new. And that’s why it’s so uh something new. And that’s why it’s so uh something new. And that’s why it’s so uh CrossFit can be very addicting is CrossFit can be very addicting is CrossFit can be very addicting is there’s a lot of skills that you learn

[1:26] there’s a lot of skills that you learn there’s a lot of skills that you learn throughout it. Not only are you getting throughout it. Not only are you getting throughout it. Not only are you getting stronger, but you have to like learn stronger, but you have to like learn stronger, but you have to like learn skills where, you know, a clean and jerk skills where, you know, a clean and jerk skills where, you know, a clean and jerk and a snatch, for example, there are and a snatch, for example, there are and a snatch, for example, there are just like things that people work on just like things that people work on just like things that people work on forever to try to really perfect. And forever to try to really perfect. And forever to try to really perfect. And and there’s so much technique involved and there’s so much technique involved and there’s so much technique involved that is more or equally as important a that is more or equally as important a that is more or equally as important a strength. and and so when you hit strength. and and so when you hit strength. and and so when you hit something bigger and it and it goes

[1:47] something bigger and it and it goes something bigger and it and it goes smoothly um then you just you feel smoothly um then you just you feel smoothly um then you just you feel really accomplished because you you’ve really accomplished because you you’ve really accomplished because you you’ve learned a skill and you’ve gotten learned a skill and you’ve gotten learned a skill and you’ve gotten stronger. Um but that’s exactly what it stronger. Um but that’s exactly what it stronger. Um but that’s exactly what it made me think of is just you know how uh made me think of is just you know how uh made me think of is just you know how uh we really have I think they say it’s we really have I think they say it’s we really have I think they say it’s about 35,000 choices that we make every about 35,000 choices that we make every about 35,000 choices that we make every single day. Um and most of those are single day. Um and most of those are single day. Um and most of those are kind of either feeding a good habit or a kind of either feeding a good habit or a kind of either feeding a good habit or a bad habit as is one way to look at it. I

[2:11] bad habit as is one way to look at it. I bad habit as is one way to look at it. I mean, not everyone, but you can start mean, not everyone, but you can start mean, not everyone, but you can start thinking through what choices you’re thinking through what choices you’re thinking through what choices you’re making to how to spend your time, how to making to how to spend your time, how to making to how to spend your time, how to how to what what you’re investing your how to what what you’re investing your how to what what you’re investing your time in, what you’re investing your time in, what you’re investing your time in, what you’re investing your energy, your thoughts into, and if that energy, your thoughts into, and if that energy, your thoughts into, and if that is, you know, building yourself into a a is, you know, building yourself into a a is, you know, building yourself into a a you know, a positive direction. So, you you know, a positive direction. So, you you know, a positive direction. So, you know, what you choose to eat, what you know, what you choose to eat, what you know, what you choose to eat, what you choose uh like to to do with your spare

[2:34] choose uh like to to do with your spare choose uh like to to do with your spare time. Are you scrolling TikTok? I know time. Are you scrolling TikTok? I know time. Are you scrolling TikTok? I know I’m I’m guilty about scrolling some I’m I’m guilty about scrolling some I’m I’m guilty about scrolling some TikTok. I’m not going to lie and pretend TikTok. I’m not going to lie and pretend TikTok. I’m not going to lie and pretend that I’m perfect over here. Um but you that I’m perfect over here. Um but you that I’m perfect over here. Um but you know there’s there’s also you know like know there’s there’s also you know like know there’s there’s also you know like choosing to wake up or choosing to sleep choosing to wake up or choosing to sleep choosing to wake up or choosing to sleep in all of those things uh are habits in all of those things uh are habits in all of those things uh are habits that kind of build that they strengthen that kind of build that they strengthen that kind of build that they strengthen either the good or the bad. So if you either the good or the bad. So if you either the good or the bad. So if you are you know choosing to uh to have that

[2:57] are you know choosing to uh to have that are you know choosing to uh to have that alcoholic drink or you know have that alcoholic drink or you know have that alcoholic drink or you know have that that fourth one or whatever um that is that fourth one or whatever um that is that fourth one or whatever um that is increasing that habit that will make it increasing that habit that will make it increasing that habit that will make it uh more likely to happen again tomorrow uh more likely to happen again tomorrow uh more likely to happen again tomorrow or or whatever. So you know it’s it’s or or whatever. So you know it’s it’s or or whatever. So you know it’s it’s really just a good way to think about really just a good way to think about really just a good way to think about life is that you know it’s easy to be life is that you know it’s easy to be life is that you know it’s easy to be like you know ah just you know today I’m like you know ah just you know today I’m like you know ah just you know today I’m going to sleep in and I know sleep is going to sleep in and I know sleep is going to sleep in and I know sleep is very important so I’m not going to you

[3:20] very important so I’m not going to you very important so I’m not going to you know say that that’s not a good thing to know say that that’s not a good thing to know say that that’s not a good thing to do every once in a while. I need to do every once in a while. I need to do every once in a while. I need to sleep in right now. Um uh but or like sleep in right now. Um uh but or like sleep in right now. Um uh but or like you know have that drink or or just I’m you know have that drink or or just I’m you know have that drink or or just I’m just going to get something quick and just going to get something quick and just going to get something quick and easy to eat. Um all those things are you easy to eat. Um all those things are you easy to eat. Um all those things are you know oneoffs are not bad but the thing know oneoffs are not bad but the thing know oneoffs are not bad but the thing is is that you are then feeding that is is that you are then feeding that is is that you are then feeding that habit. So it becomes a lot harder to eat habit. So it becomes a lot harder to eat habit. So it becomes a lot harder to eat something unhealthy if you have been

[3:44] something unhealthy if you have been something unhealthy if you have been eating very healthily for a long time. eating very healthily for a long time. eating very healthily for a long time. And also it’s not that it happens And also it’s not that it happens And also it’s not that it happens immediately. If you try to do a news New immediately. If you try to do a news New immediately. If you try to do a news New Year’s resolution and you’re just going Year’s resolution and you’re just going Year’s resolution and you’re just going to stop eating junk food altogether, to stop eating junk food altogether, to stop eating junk food altogether, stop no sugar um immediately right after stop no sugar um immediately right after stop no sugar um immediately right after Christmas, it’s going to be really hard Christmas, it’s going to be really hard Christmas, it’s going to be really hard and you’re going to fail. So, you know, and you’re going to fail. So, you know, and you’re going to fail. So, you know, it’s important to look at it like, you it’s important to look at it like, you it’s important to look at it like, you know, building over time and and the the

[4:06] know, building over time and and the the know, building over time and and the the clean and jerk is a really good example. clean and jerk is a really good example. clean and jerk is a really good example. I found an old video of me doing a clean I found an old video of me doing a clean I found an old video of me doing a clean and jerk and uh I don’t know what the and jerk and uh I don’t know what the and jerk and uh I don’t know what the weight was. Uh I don’t I didn’t add it weight was. Uh I don’t I didn’t add it weight was. Uh I don’t I didn’t add it up. It wasn’t much. And I was my clean up. It wasn’t much. And I was my clean up. It wasn’t much. And I was my clean was just ugly. It was really bad. And was just ugly. It was really bad. And was just ugly. It was really bad. And you know, I I I even said it in the you know, I I I even said it in the you know, I I I even said it in the video like, “Oh, that was terrible.” But video like, “Oh, that was terrible.” But video like, “Oh, that was terrible.” But it’s just one of the things that, you it’s just one of the things that, you it’s just one of the things that, you know, if you focus on it, if you keep

[4:31] know, if you focus on it, if you keep know, if you focus on it, if you keep working on it, uh eventually it’ll get working on it, uh eventually it’ll get working on it, uh eventually it’ll get better and better and better. Like it better and better and better. Like it better and better and better. Like it might have been 100 pounds or something might have been 100 pounds or something might have been 100 pounds or something that I was cleaning at that point. Um that I was cleaning at that point. Um that I was cleaning at that point. Um and today I did 275. And that is, you and today I did 275. And that is, you and today I did 275. And that is, you know, uh something that I maybe would know, uh something that I maybe would know, uh something that I maybe would never have believed that I would would never have believed that I would would never have believed that I would would get to when I first started. Um but it’s get to when I first started. Um but it’s get to when I first started. Um but it’s just uh you know, a matter of you get just uh you know, a matter of you get just uh you know, a matter of you get stronger what you you put your time and

[4:54] stronger what you you put your time and stronger what you you put your time and energy into. Um I’m going to stop energy into. Um I’m going to stop energy into. Um I’m going to stop rambling about CrossFit and lifting rambling about CrossFit and lifting rambling about CrossFit and lifting weights. I’m going to start talking weights. I’m going to start talking weights. I’m going to start talking about our guest today, Matt Muscat. Matt about our guest today, Matt Muscat. Matt about our guest today, Matt Muscat. Matt is uh was a really, really good guest. is uh was a really, really good guest. is uh was a really, really good guest. if you’re an agent, if you are needing if you’re an agent, if you are needing if you’re an agent, if you are needing to market your services at all, uh he is to market your services at all, uh he is to market your services at all, uh he is a great mind at marketing. Um he is a great mind at marketing. Um he is a great mind at marketing. Um he is coming from the lending side of things, coming from the lending side of things, coming from the lending side of things, but he has a clear example of why he’s a

[5:20] but he has a clear example of why he’s a but he has a clear example of why he’s a great marketer is that he has devoted a great marketer is that he has devoted a great marketer is that he has devoted a lot of time and energy to helping agents lot of time and energy to helping agents lot of time and energy to helping agents get better at marketing. And so when an get better at marketing. And so when an get better at marketing. And so when an agent that he helps get better at agent that he helps get better at agent that he helps get better at marketing has business that uh you know marketing has business that uh you know marketing has business that uh you know that they will need a referral to, that they will need a referral to, that they will need a referral to, they’re likely going to go to that they’re likely going to go to that they’re likely going to go to that company to him. And so it’s it’s just a company to him. And so it’s it’s just a company to him. And so it’s it’s just a great example about how marketing is great example about how marketing is great example about how marketing is really needs to be focused on uh the

[5:45] really needs to be focused on uh the really needs to be focused on uh the person you’re you’re marketing to. Like person you’re you’re marketing to. Like person you’re you’re marketing to. Like what do they care about? Do they really what do they care about? Do they really what do they care about? Do they really care about your uh you know recent sale? care about your uh you know recent sale? care about your uh you know recent sale? Maybe not. They might remind them that Maybe not. They might remind them that Maybe not. They might remind them that you’re in the business, but does it you’re in the business, but does it you’re in the business, but does it really something they really care about?

[5:56] really something they really care about? really something they really care about? Do you see Geico insurance talking about Do you see Geico insurance talking about Do you see Geico insurance talking about how many quotes they filled that day? how many quotes they filled that day? how many quotes they filled that day? You don’t care about that. They they You don’t care about that. They they You don’t care about that. They they have uh converted to making funny jokes have uh converted to making funny jokes have uh converted to making funny jokes with a gecko. Um and that is something with a gecko. Um and that is something with a gecko. Um and that is something that people enjoy more than maybe that people enjoy more than maybe that people enjoy more than maybe hearing about the policy they just hearing about the policy they just hearing about the policy they just signed. So, all that to say, uh it is a signed. So, all that to say, uh it is a signed. So, all that to say, uh it is a really good episode. He’s got a book um really good episode. He’s got a book um really good episode. He’s got a book um you can you can read. He gives tons of

[6:22] you can you can read. He gives tons of you can you can read. He gives tons of good information in the actual uh good information in the actual uh good information in the actual uh podcast itself. Uh, so definitely check podcast itself. Uh, so definitely check podcast itself. Uh, so definitely check this one out and he has services and this one out and he has services and this one out and he has services and things that you can you can find. Uh, things that you can you can find. Uh, things that you can you can find. Uh, and he he puts them in the we’ll have and he he puts them in the we’ll have and he he puts them in the we’ll have them in the show notes and he he them in the show notes and he he them in the show notes and he he mentions them at the end. But yeah, mentions them at the end. But yeah, mentions them at the end. But yeah, without further ado, uh, definitely pay without further ado, uh, definitely pay without further ado, uh, definitely pay attention, stayed through this whole attention, stayed through this whole attention, stayed through this whole one. Uh, it’s a it’s a great lot of

[6:41] one. Uh, it’s a it’s a great lot of one. Uh, it’s a it’s a great lot of tips. Here is Matt Muskat. Welcome back to the REI agent. I’m here Welcome back to the REI agent. I’m here Welcome back to the REI agent. I’m here with Matt Muscat. Matt, thanks so much with Matt Muscat. Matt, thanks so much with Matt Muscat. Matt, thanks so much for joining us. for joining us. for joining us. Hey, thanks for having me. Hey. Uh, so Hey, thanks for having me. Hey. Uh, so Hey, thanks for having me. Hey. Uh, so you, uh, gave me a little bit of a you, uh, gave me a little bit of a you, uh, gave me a little bit of a rundown about all the things that you’re rundown about all the things that you’re rundown about all the things that you’re into. You’re a great fit for this show.

[7:00] into. You’re a great fit for this show. into. You’re a great fit for this show. Um, but I think this is going to be a Um, but I think this is going to be a Um, but I think this is going to be a really focused on a marketing kind of really focused on a marketing kind of really focused on a marketing kind of episode. So, everybody loves some good episode. So, everybody loves some good episode. So, everybody loves some good marketing tips uh when they’re uh you marketing tips uh when they’re uh you marketing tips uh when they’re uh you know, I guess I just should just start know, I guess I just should just start know, I guess I just should just start with my pet peeve and I’ve I’ve said it with my pet peeve and I’ve I’ve said it with my pet peeve and I’ve I’ve said it a number of times in this episode or in a number of times in this episode or in a number of times in this episode or in this podcast is is the the only thing this podcast is is the the only thing this podcast is is the the only thing that comes out is like a forced awkward that comes out is like a forced awkward that comes out is like a forced awkward picture with your client at the closing

[7:23] picture with your client at the closing picture with your client at the closing table like where they, you know, they table like where they, you know, they table like where they, you know, they don’t really want to be there. Um and don’t really want to be there. Um and don’t really want to be there. Um and like you know, you might you kind of like you know, you might you kind of like you know, you might you kind of pressure them into uh this picture. I pressure them into uh this picture. I pressure them into uh this picture. I know it does serve a purpose. It does, know it does serve a purpose. It does, know it does serve a purpose. It does, you know, remind people that you’re you know, remind people that you’re you know, remind people that you’re active and in the business, but um there active and in the business, but um there active and in the business, but um there is a lot more um opportunity. And I is a lot more um opportunity. And I is a lot more um opportunity. And I would also say that, you know, I don’t would also say that, you know, I don’t would also say that, you know, I don’t think many of your followers or people

[7:44] think many of your followers or people think many of your followers or people on your social media, etc. really care on your social media, etc. really care on your social media, etc. really care about that sale. Um you know, they might about that sale. Um you know, they might about that sale. Um you know, they might again be reminded that you do the again be reminded that you do the again be reminded that you do the business. Um but that doesn’t really business. Um but that doesn’t really business. Um but that doesn’t really impact their lives. And I mean, all of impact their lives. And I mean, all of impact their lives. And I mean, all of us are kind of selfish. uh tell me a us are kind of selfish. uh tell me a us are kind of selfish. uh tell me a little bit about maybe you want to start little bit about maybe you want to start little bit about maybe you want to start with how you got into this marketing with how you got into this marketing with how you got into this marketing space and kind of tell me about some of space and kind of tell me about some of space and kind of tell me about some of your ideas behind uh marketing in

[8:06] your ideas behind uh marketing in your ideas behind uh marketing in general and some good practices. general and some good practices. general and some good practices. Yeah. Yeah. Yeah. Well, absolutely. And I I kind of want Well, absolutely. And I I kind of want Well, absolutely. And I I kind of want to riff off what you just said. My to riff off what you just said. My to riff off what you just said. My number one pet peeve is when people number one pet peeve is when people number one pet peeve is when people don’t have a strategy. And I think those don’t have a strategy. And I think those don’t have a strategy. And I think those people that are just repetitively people that are just repetitively people that are just repetitively posting the same thing, posting the same thing, posting the same thing, whether it’s social media or whether whether it’s social media or whether whether it’s social media or whether it’s the same mass email or canned email it’s the same mass email or canned email it’s the same mass email or canned email that your company gave you, that’s not a that your company gave you, that’s not a

[8:24] that your company gave you, that’s not a strategy that you’re going to use to strategy that you’re going to use to strategy that you’re going to use to make money and build wealth in real make money and build wealth in real make money and build wealth in real estate. That’s marketing. You’re hoping estate. That’s marketing. You’re hoping estate. That’s marketing. You’re hoping that because you’re cool, you’re that because you’re cool, you’re that because you’re cool, you’re awesome, you’re pretty or whatever, that awesome, you’re pretty or whatever, that awesome, you’re pretty or whatever, that business will come to you when people business will come to you when people business will come to you when people are going to buy and sell. And that’s are going to buy and sell. And that’s are going to buy and sell. And that’s simply not a plan. That’s just blind simply not a plan. That’s just blind simply not a plan. That’s just blind luck. So everything that we’re going to luck. So everything that we’re going to luck. So everything that we’re going to talk about today is the opposite of talk about today is the opposite of

[8:42] talk about today is the opposite of that. But yeah, so I got started uh I that. But yeah, so I got started uh I that. But yeah, so I got started uh I was in school back in 2010 studying was in school back in 2010 studying was in school back in 2010 studying internet marketing and business. And internet marketing and business. And internet marketing and business. And dude, like the real estate industry, you dude, like the real estate industry, you dude, like the real estate industry, you people, you people literally had ruined people, you people literally had ruined people, you people literally had ruined the entire world economy, right? Like the entire world economy, right? Like the entire world economy, right? Like you were selling strippers home, like you were selling strippers home, like you were selling strippers home, like five homes for like 0% down on sevenyear five homes for like 0% down on sevenyear five homes for like 0% down on sevenyear R mortgages. And R mortgages. And R mortgages. And I’m I’m gonna point the finger back at I’m I’m gonna point the finger back at I’m I’m gonna point the finger back at the at the the lender

[9:06] the at the the lender the at the the lender at the mortgage. Yeah. So let me say so at the mortgage. Yeah. So let me say so at the mortgage. Yeah. So let me say so that was the industry that I was walking that was the industry that I was walking that was the industry that I was walking into and unfortunately since the world into and unfortunately since the world into and unfortunately since the world economy had crashed. I was finishing economy had crashed. I was finishing economy had crashed. I was finishing grad school and there were no jobs out grad school and there were no jobs out grad school and there were no jobs out there and I remember calling my mom and there and I remember calling my mom and there and I remember calling my mom and saying I got one offer and it was from a saying I got one offer and it was from a saying I got one offer and it was from a mortgage company and she’s like don’t do mortgage company and she’s like don’t do mortgage company and she’s like don’t do that. That’s that’s you don’t want to be that. That’s that’s you don’t want to be that. That’s that’s you don’t want to be in real estate. And I I took it and the

[9:27] in real estate. And I I took it and the in real estate. And I I took it and the rest is history. So when I got started rest is history. So when I got started rest is history. So when I got started my my company was like hey can you can my my company was like hey can you can my my company was like hey can you can you get us leads? Can you get us you get us leads? Can you get us you get us leads? Can you get us business? And I said sure I’ll use I’ll business? And I said sure I’ll use I’ll business? And I said sure I’ll use I’ll build websites. I’ll do social media. build websites. I’ll do social media. build websites. I’ll do social media. Twitter was new at that point, right? It Twitter was new at that point, right? It Twitter was new at that point, right? It wasn’t X yet. It wasn’t political. And wasn’t X yet. It wasn’t political. And wasn’t X yet. It wasn’t political. And we just started doing marketing and we just started doing marketing and we just started doing marketing and getting leads. And then they said, I getting leads. And then they said, I getting leads. And then they said, I said, “Well, what else?” Because I’m not

[9:45] said, “Well, what else?” Because I’m not said, “Well, what else?” Because I’m not that busy. that busy. that busy. They said, “Well, there are these people They said, “Well, there are these people They said, “Well, there are these people called realtors, and if you can get them called realtors, and if you can get them called realtors, and if you can get them to like us, they’ll send us business to like us, they’ll send us business to like us, they’ll send us business because we were a mortgage company.” And because we were a mortgage company.” And because we were a mortgage company.” And so I said, “Cool. How do I I’m like 22. so I said, “Cool. How do I I’m like 22. so I said, “Cool. How do I I’m like 22. How do I get a realtor to want to send How do I get a realtor to want to send How do I get a realtor to want to send us business?” They said, “Well, why us business?” They said, “Well, why us business?” They said, “Well, why don’t you like tell them the same stuff don’t you like tell them the same stuff don’t you like tell them the same stuff about marketing and like websites and about marketing and like websites and

[10:01] about marketing and like websites and social media that you did for us? If social media that you did for us? If social media that you did for us? If they get business, they’ll like us and they get business, they’ll like us and they get business, they’ll like us and then they’ll send us stuff.” kind of the then they’ll send us stuff.” kind of the then they’ll send us stuff.” kind of the rest of history. So, fast forward 15 rest of history. So, fast forward 15 rest of history. So, fast forward 15 years, I’ve probably had 4,000 sitdown years, I’ve probably had 4,000 sitdown years, I’ve probably had 4,000 sitdown meetings with different realtors and meetings with different realtors and meetings with different realtors and real estate professionals from every real estate professionals from every real estate professionals from every person like yourself today, I’m sure.

[10:17] person like yourself today, I’m sure. person like yourself today, I’m sure. I’m going to learn all of your secrets I’m going to learn all of your secrets I’m going to learn all of your secrets of how you get business or how you at of how you get business or how you at of how you get business or how you at least get business in this market. Then, least get business in this market. Then, least get business in this market. Then, I’m going to meet with someone else I’m going to meet with someone else I’m going to meet with someone else tomorrow and give them a variety of your tomorrow and give them a variety of your tomorrow and give them a variety of your ideas and we’re going to come up with a ideas and we’re going to come up with a ideas and we’re going to come up with a strategy that’s really specific to the strategy that’s really specific to the strategy that’s really specific to the agent. So, uh, since then run a podcast, agent. So, uh, since then run a podcast, agent. So, uh, since then run a podcast, wrote a book on real estate marketing, wrote a book on real estate marketing, wrote a book on real estate marketing, had a lot of fun, traveled to some cool

[10:34] had a lot of fun, traveled to some cool had a lot of fun, traveled to some cool places, and then obviously started using places, and then obviously started using places, and then obviously started using that income to invest in real estate. that income to invest in real estate. that income to invest in real estate. So, that’s kind of my whole my whole So, that’s kind of my whole my whole So, that’s kind of my whole my whole story, my hobbies. story, my hobbies. story, my hobbies. Well, that’s awesome. The the the first Well, that’s awesome. The the the first Well, that’s awesome. The the the first thing I want to get into about what you thing I want to get into about what you thing I want to get into about what you just said is like that is good just said is like that is good just said is like that is good marketing. You are providing value to an marketing. You are providing value to an marketing. You are providing value to an agent that you know they really uh can agent that you know they really uh can agent that you know they really uh can use. like that is that is like valuable use. like that is that is like valuable

[10:58] use. like that is that is like valuable to that agent that that that will make to that agent that that that will make to that agent that that that will make them want to work with you for sure. And them want to work with you for sure. And them want to work with you for sure. And you know, I’ve had you know, I’ve had you know, I’ve had obviously as an agent that’s been in the obviously as an agent that’s been in the obviously as an agent that’s been in the business for a long time. Um you know, I business for a long time. Um you know, I business for a long time. Um you know, I have a various agent or people that that have a various agent or people that that have a various agent or people that that reach out to me in different ways to try reach out to me in different ways to try reach out to me in different ways to try to to to gain business really. I mean, to to to gain business really. I mean, to to to gain business really. I mean, they want to maintain the relationship they want to maintain the relationship they want to maintain the relationship with me, etc. And sometimes, especially

[11:17] with me, etc. And sometimes, especially with me, etc. And sometimes, especially when I’m really busy, it’s just a when I’m really busy, it’s just a when I’m really busy, it’s just a nuisance. nuisance. nuisance. An annoying phone call. An annoying phone call. An annoying phone call. Yeah. Yeah. Yeah. It sucks. It sucks. It sucks. Yeah. And and so this is a great example Yeah. And and so this is a great example Yeah. And and so this is a great example of of like if if there’s any mortgage of of like if if there’s any mortgage of of like if if there’s any mortgage advisors listening, this is a great advisors listening, this is a great advisors listening, this is a great example of how you can really provide example of how you can really provide example of how you can really provide some value to somebody because I think some value to somebody because I think some value to somebody because I think most agents do not understand marketing most agents do not understand marketing most agents do not understand marketing well. And most agents uh str it. They well. And most agents uh str it. They

[11:41] well. And most agents uh str it. They don’t they don’t get their real estate don’t they don’t get their real estate don’t they don’t get their real estate license thinking they’re going to be license thinking they’re going to be license thinking they’re going to be these like like a marketer, right? I these like like a marketer, right? I these like like a marketer, right? I mean, other than the house, like that’s mean, other than the house, like that’s mean, other than the house, like that’s something that they expect to be doing, something that they expect to be doing, something that they expect to be doing, but not themselves or not their but not themselves or not their but not themselves or not their business. And and so that’s that’s business. And and so that’s that’s business. And and so that’s that’s incredibly valuable and that’s I think incredibly valuable and that’s I think incredibly valuable and that’s I think that’s probably a testament to how you that’s probably a testament to how you that’s probably a testament to how you would be good as a marketer for agents would be good as a marketer for agents

[11:58] would be good as a marketer for agents as well because you’d be focused on what as well because you’d be focused on what as well because you’d be focused on what is providing value, what is something is providing value, what is something is providing value, what is something that people want and that’s what good that people want and that’s what good that people want and that’s what good marketing is, right? I mean, marketing is, right? I mean, marketing is, right? I mean, well, turn that around. I mean, you well, turn that around. I mean, you well, turn that around. I mean, you could turn that around really quickly could turn that around really quickly could turn that around really quickly for an agent. You know, I know it’s a for an agent. You know, I know it’s a for an agent. You know, I know it’s a lot of agents listening, but the bad lot of agents listening, but the bad lot of agents listening, but the bad joke that I make all the time is that joke that I make all the time is that joke that I make all the time is that like realtors in our industry are kind like realtors in our industry are kind

[12:14] like realtors in our industry are kind of like whether they do business or not, of like whether they do business or not, of like whether they do business or not, by the way, realtors are like the pretty by the way, realtors are like the pretty by the way, realtors are like the pretty girl in school and lenders are like the girl in school and lenders are like the girl in school and lenders are like the annoying dudes that are trying to get annoying dudes that are trying to get annoying dudes that are trying to get with them, right? So, like if I if I with them, right? So, like if I if I with them, right? So, like if I if I have happy hour with my realtor friends, have happy hour with my realtor friends, have happy hour with my realtor friends, I mean, three calls will come in from I mean, three calls will come in from I mean, three calls will come in from local lenders to try to get lunch with local lenders to try to get lunch with local lenders to try to get lunch with them. And there’s just very little value them. And there’s just very little value them. And there’s just very little value being offered most of the time. They all

[12:33] being offered most of the time. They all being offered most of the time. They all say, “We communicate. We close quick. we say, “We communicate. We close quick. we say, “We communicate. We close quick. we offer this one weird program, whatever. offer this one weird program, whatever. offer this one weird program, whatever. It’s all the same. But think about that. It’s all the same. But think about that. It’s all the same. But think about that. If you’re a realtor, you calling one of If you’re a realtor, you calling one of If you’re a realtor, you calling one of like a random lead or a past client or like a random lead or a past client or like a random lead or a past client or someone is kind of the same thing. And someone is kind of the same thing. And someone is kind of the same thing. And so I want realtors to hear this message so I want realtors to hear this message so I want realtors to hear this message too from the other side of it because too from the other side of it because too from the other side of it because most realtors are told by their brokers most realtors are told by their brokers

[12:56] most realtors are told by their brokers that they need to call their database, that they need to call their database, that they need to call their database, that they need to call leads, but the that they need to call leads, but the that they need to call leads, but the problem is they’re not being told what problem is they’re not being told what problem is they’re not being told what to say. So usually what do they say? You to say. So usually what do they say? You to say. So usually what do they say? You say, “Hey, ring ring ring. It’s John the say, “Hey, ring ring ring. It’s John the say, “Hey, ring ring ring. It’s John the realtor. Hey, I just wanted to let you realtor. Hey, I just wanted to let you realtor. Hey, I just wanted to let you know, Matt, that if you’re ever looking know, Matt, that if you’re ever looking know, Matt, that if you’re ever looking to buy, sell, or invest in real estate, to buy, sell, or invest in real estate, to buy, sell, or invest in real estate, I would love to make money off of you.” I would love to make money off of you.” I would love to make money off of you.” It’s a BS call. That call sucks. It’s

[13:16] It’s a BS call. That call sucks. It’s It’s a BS call. That call sucks. It’s the same as not offering any value, the same as not offering any value, the same as not offering any value, right? right? right? So, how could you flip that conversation So, how could you flip that conversation So, how could you flip that conversation and create an opportunity or present an and create an opportunity or present an and create an opportunity or present an opportunity for that client on the phone opportunity for that client on the phone opportunity for that client on the phone call? Because like, yes, you should be call? Because like, yes, you should be call? Because like, yes, you should be making those calls, making those calls, making those calls, but the topic should not be how you but the topic should not be how you but the topic should not be how you could make money off them. It should be could make money off them. It should be could make money off them. It should be something of value to them or something something of value to them or something something of value to them or something interesting. Like I want to find out on

[13:37] interesting. Like I want to find out on interesting. Like I want to find out on every conversation that I’m having that every conversation that I’m having that every conversation that I’m having that person makes money, what their person makes money, what their person makes money, what their livelihood is, what their family values. livelihood is, what their family values. livelihood is, what their family values. Then I want to offer tips, advice, and Then I want to offer tips, advice, and Then I want to offer tips, advice, and connections on those topics. And that connections on those topics. And that connections on those topics. And that way when they see my name coming up on way when they see my name coming up on way when they see my name coming up on their phone, they know that I’m there to their phone, they know that I’m there to their phone, they know that I’m there to offer value. And then hopefully the end offer value. And then hopefully the end offer value. And then hopefully the end of the conversation, they offer some of the conversation, they offer some of the conversation, they offer some value to me. But that’s that’s kind of

[13:55] value to me. But that’s that’s kind of value to me. But that’s that’s kind of the whole goal there. the whole goal there. the whole goal there. Yeah. Yeah. I I think I I’ve looked at Yeah. Yeah. I I think I I’ve looked at Yeah. Yeah. I I think I I’ve looked at it often as being a very systematic like it often as being a very systematic like it often as being a very systematic like really good friend really good friend really good friend to your your your sphere like so you to your your your sphere like so you to your your your sphere like so you want to have systems behind it so that want to have systems behind it so that want to have systems behind it so that you are maintaining those relationships you are maintaining those relationships you are maintaining those relationships because it’s easy to forget uh but you because it’s easy to forget uh but you because it’s easy to forget uh but you just want to be a good friend not and just want to be a good friend not and just want to be a good friend not and you know I you know I I I see the things you know I you know I I I see the things

[14:17] you know I you know I I I see the things like you know a referral is the best like you know a referral is the best like you know a referral is the best compliment and email signers which compliment and email signers which compliment and email signers which that’s not as bad but like directly that’s not as bad but like directly that’s not as bad but like directly asking or making the call all about that asking or making the call all about that asking or making the call all about that uh yeah is is definitely offputting and uh yeah is is definitely offputting and uh yeah is is definitely offputting and they’re not going to want to pick up the they’re not going to want to pick up the they’re not going to want to pick up the phone the next time you phone the next time you phone the next time you Um, a couple things that I do or I think Um, a couple things that I do or I think Um, a couple things that I do or I think I try to position myself in is a like, I try to position myself in is a like, I try to position myself in is a like, you know, be the go-to person if they you know, be the go-to person if they

[14:34] you know, be the go-to person if they need anything house related or I need a need anything house related or I need a need anything house related or I need a recommendation at all, I am a connector. recommendation at all, I am a connector. recommendation at all, I am a connector. I am the person that that knows, you I am the person that that knows, you I am the person that that knows, you know, all the service providers and know, all the service providers and know, all the service providers and could give great recommendations no could give great recommendations no could give great recommendations no matter what they need. Um, if they have matter what they need. Um, if they have matter what they need. Um, if they have an HVAC that goes out or whatever, they an HVAC that goes out or whatever, they an HVAC that goes out or whatever, they I get texts all the time asking for I get texts all the time asking for I get texts all the time asking for advice about things like that. And, uh, advice about things like that. And, uh, advice about things like that. And, uh, that’s a welcomed connection. You know,

[14:54] that’s a welcomed connection. You know, that’s a welcomed connection. You know, I’m providing value there. Um, another I’m providing value there. Um, another I’m providing value there. Um, another another great practice is obviously the another great practice is obviously the another great practice is obviously the Ford uh method where you just kind of Ford uh method where you just kind of Ford uh method where you just kind of family, occupation, recreation, dreams. family, occupation, recreation, dreams. family, occupation, recreation, dreams. It’s unbelievably powerful and it hasn’t It’s unbelievably powerful and it hasn’t It’s unbelievably powerful and it hasn’t changed for 50 years. changed for 50 years.

[15:08] changed for 50 years. It’s such a simple thing, but yeah, that It’s such a simple thing, but yeah, that It’s such a simple thing, but yeah, that teases out a lot of information that is teases out a lot of information that is teases out a lot of information that is could be valuable to you. Um, but also could be valuable to you. Um, but also could be valuable to you. Um, but also it’s all about them and they’re they’re it’s all about them and they’re they’re it’s all about them and they’re they’re going to be excited to to talk about going to be excited to to talk about going to be excited to to talk about those things and they’ll probably ask those things and they’ll probably ask those things and they’ll probably ask you questions back and you know you questions back and you know you questions back and you know you think about that like any agent you think about that like any agent you think about that like any agent listening who’s looking for an activity listening who’s looking for an activity listening who’s looking for an activity to work on in the next couple weeks when to work on in the next couple weeks when

[15:29] to work on in the next couple weeks when they might be slow this the activity I they might be slow this the activity I they might be slow this the activity I like to give people is look at your like to give people is look at your like to give people is look at your database like whether it’s an Excel database like whether it’s an Excel database like whether it’s an Excel sheet or a fancy CRM system that your sheet or a fancy CRM system that your sheet or a fancy CRM system that your company provides and go through every company provides and go through every company provides and go through every client and until you can fill out the client and until you can fill out the client and until you can fill out the notes section with the Ford model with notes section with the Ford model with notes section with the Ford model with their family their occupation their their family their occupation their their family their occupation their dreams you’re not done. Because a CRM dreams you’re not done. Because a CRM dreams you’re not done. Because a CRM system that just has contact information system that just has contact information

[15:49] system that just has contact information is a very empty, lonely place versus if is a very empty, lonely place versus if is a very empty, lonely place versus if I know what you do for a living, if I I know what you do for a living, if I I know what you do for a living, if I know your livelihood, and I understand know your livelihood, and I understand know your livelihood, and I understand your goals, your family situation, the your goals, your family situation, the your goals, your family situation, the number of kids you have, the side, the number of kids you have, the side, the number of kids you have, the side, the square footage of your current place, square footage of your current place, square footage of your current place, like I as a salesperson should be able like I as a salesperson should be able like I as a salesperson should be able to then figure out what’s my attack my to then figure out what’s my attack my to then figure out what’s my attack my plan of attack. Not saying that we’re plan of attack. Not saying that we’re plan of attack. Not saying that we’re attacking customers,

[16:07] attacking customers, attacking customers, but like I cannot help you better your but like I cannot help you better your but like I cannot help you better your life with the value that I bring without life with the value that I bring without life with the value that I bring without knowing those items. And so if you’re an knowing those items. And so if you’re an knowing those items. And so if you’re an agent that wants to get business or any agent that wants to get business or any agent that wants to get business or any salesperson, just go into each contact salesperson, just go into each contact salesperson, just go into each contact and add the form model. And if you don’t and add the form model. And if you don’t and add the form model. And if you don’t know the items, reach out.

[16:23] know the items, reach out. know the items, reach out. Call schedule, get real. Call schedule, get real. Call schedule, get real. That’s amazing. That’s great. I love That’s amazing. That’s great. I love That’s amazing. That’s great. I love that. And you know, I think to expand on that. And you know, I think to expand on that. And you know, I think to expand on that even more, you know, the more the that even more, you know, the more the that even more, you know, the more the more notes you can take, uh, the better. more notes you can take, uh, the better. more notes you can take, uh, the better. I mean, add in things like if you if you I mean, add in things like if you if you I mean, add in things like if you if you see on social media or whatever, their see on social media or whatever, their see on social media or whatever, their kid had a birthday and how old they kid had a birthday and how old they kid had a birthday and how old they turned, like you can you can add in turned, like you can you can add in turned, like you can you can add in their birthday. And you know that could their birthday. And you know that could

[16:44] their birthday. And you know that could be something that you are you could set be something that you are you could set be something that you are you could set up an automation uh to send a card or up an automation uh to send a card or up an automation uh to send a card or something to them to them for their something to them to them for their something to them to them for their kids’ birthday. And that’s probably kids’ birthday. And that’s probably kids’ birthday. And that’s probably something that nobody else would be something that nobody else would be something that nobody else would be doing. Um and it’s a it’s a nice little doing. Um and it’s a it’s a nice little doing. Um and it’s a it’s a nice little touch just the the remembering of it. Um touch just the the remembering of it. Um touch just the the remembering of it. Um and and kids names for sure. I mean and and kids names for sure. I mean and and kids names for sure. I mean that’s that’s big. Like it’s I think a that’s that’s big. Like it’s I think a that’s that’s big. Like it’s I think a lot of people will remember their lot of people will remember their

[17:05] lot of people will remember their clients names but may not always clients names but may not always clients names but may not always remember their kids’ names. And and and remember their kids’ names. And and and remember their kids’ names. And and and that for me it doesn’t come naturally. that for me it doesn’t come naturally. that for me it doesn’t come naturally. like I have to do things like write them like I have to do things like write them like I have to do things like write them down and then and then also sometimes down and then and then also sometimes down and then and then also sometimes when I’m in I I know a lot of people when I’m in I I know a lot of people when I’m in I I know a lot of people sometimes if it’s somebody I met like sometimes if it’s somebody I met like sometimes if it’s somebody I met like you know eight years ago and I have like you know eight years ago and I have like you know eight years ago and I have like some weird memory about them can’t some weird memory about them can’t some weird memory about them can’t remember their name I can search my remember their name I can search my

[17:23] remember their name I can search my database and and for you know what I database and and for you know what I database and and for you know what I remember about them and usually it pops remember about them and usually it pops remember about them and usually it pops up and that that helps me save face you up and that that helps me save face you up and that that helps me save face you know when I go to say hi because I know when I go to say hi because I know when I go to say hi because I remember remember remember I think like I want everyone who’s like I think like I want everyone who’s like I think like I want everyone who’s like older like me on this who’s listening to older like me on this who’s listening to older like me on this who’s listening to remember that like it’s not about kids remember that like it’s not about kids remember that like it’s not about kids anymore right I have kids, but having anymore right I have kids, but having anymore right I have kids, but having kids stopped being cool like four years kids stopped being cool like four years kids stopped being cool like four years ago. Now it’s just dogs and cats. I

[17:46] ago. Now it’s just dogs and cats. I ago. Now it’s just dogs and cats. I think the National Association of think the National Association of think the National Association of Realtors put out a thing that said there Realtors put out a thing that said there Realtors put out a thing that said there are 70% of American homeowners have pets are 70% of American homeowners have pets are 70% of American homeowners have pets and only 40% have kids. So, you got to and only 40% have kids. So, you got to and only 40% have kids. So, you got to remember the pets names because that’s remember the pets names because that’s remember the pets names because that’s like that’s where that’s where Gen Z is like that’s where that’s where Gen Z is like that’s where that’s where Gen Z is going. Kids are too expensive going. Kids are too expensive going. Kids are too expensive apparently, apparently, apparently, as you know.

[18:03] as you know. as you know. Yeah. Yeah. Totally. That’s why we have Yeah. Yeah. Totally. That’s why we have Yeah. Yeah. Totally. That’s why we have to invest. to invest. to invest. That’s why we have to invest. That’s why That’s why we have to invest. That’s why That’s why we have to invest. That’s why we’re here today. we’re here today. we’re here today. Um, okay. So, we we’ve covered some some Um, okay. So, we we’ve covered some some Um, okay. So, we we’ve covered some some kind of like I guess general uh maybe kind of like I guess general uh maybe kind of like I guess general uh maybe mindset or or theory behind like kind of mindset or or theory behind like kind of mindset or or theory behind like kind of how you should approach marketing, how you should approach marketing, how you should approach marketing, right? I mean, do you have anything else right? I mean, do you have anything else right? I mean, do you have anything else kind of like high level uh marketing kind of like high level uh marketing kind of like high level uh marketing wise that agents should know or or keep wise that agents should know or or keep

[18:26] wise that agents should know or or keep in mind when they’re approaching the in mind when they’re approaching the in mind when they’re approaching the marketing uh that they’re doing or their marketing uh that they’re doing or their marketing uh that they’re doing or their interactions with clients in general? interactions with clients in general? interactions with clients in general? You want some examples of like some very You want some examples of like some very You want some examples of like some very tangible specific things they could do tangible specific things they could do tangible specific things they could do to get deals today? to get deals today? to get deals today? Okay. Yeah. So, you know, at the end of Okay. Yeah. So, you know, at the end of Okay. Yeah. So, you know, at the end of the day, it all starts with a time the day, it all starts with a time the day, it all starts with a time block. And I’m sure we’ve all heard time block. And I’m sure we’ve all heard time block. And I’m sure we’ve all heard time block, accountability, whatever. But the block, accountability, whatever. But the

[18:44] block, accountability, whatever. But the problem is like most people, if I were problem is like most people, if I were problem is like most people, if I were to look at the calendar of a average to look at the calendar of a average to look at the calendar of a average agent, which I’ve done 4,000 times, I agent, which I’ve done 4,000 times, I agent, which I’ve done 4,000 times, I don’t see enough lead producing don’t see enough lead producing don’t see enough lead producing activities in their calendar. activities in their calendar. activities in their calendar. So, start out by choosing 12 to 15 hours So, start out by choosing 12 to 15 hours So, start out by choosing 12 to 15 hours a week of time in your calendar that you a week of time in your calendar that you a week of time in your calendar that you know you’re not going to overbook. So, know you’re not going to overbook. So, know you’re not going to overbook. So, if it’s a time that you’re always out if it’s a time that you’re always out if it’s a time that you’re always out doing showings, don’t choose that time.

[19:02] doing showings, don’t choose that time. doing showings, don’t choose that time. If it’s a time that overlaps with kids If it’s a time that overlaps with kids If it’s a time that overlaps with kids pick up at school, don’t choose that pick up at school, don’t choose that pick up at school, don’t choose that time. needs to be a time that works all time. needs to be a time that works all time. needs to be a time that works all year, summer, spring, fall, whatever. year, summer, spring, fall, whatever. year, summer, spring, fall, whatever. And then you want to then insert And then you want to then insert And then you want to then insert opportunity creating or lead generating opportunity creating or lead generating opportunity creating or lead generating activities in those times. So then the activities in those times. So then the activities in those times. So then the next question is, well, what are next question is, well, what are next question is, well, what are examples of those activities? The first examples of those activities? The first examples of those activities? The first one I’m going to give you is the

[19:21] one I’m going to give you is the one I’m going to give you is the simplest one possible. We’re all on simplest one possible. We’re all on simplest one possible. We’re all on social media, but most of us just shout social media, but most of us just shout social media, but most of us just shout and post. We don’t actually like do any and post. We don’t actually like do any and post. We don’t actually like do any lead generation or things that are in lead generation or things that are in lead generation or things that are in our control. So this strategy has worked our control. So this strategy has worked our control. So this strategy has worked for every single agent I’ve ever done it for every single agent I’ve ever done it for every single agent I’ve ever done it with. It’s super super simple. You’re with. It’s super super simple. You’re with. It’s super super simple. You’re going to organize your friends list in going to organize your friends list in going to organize your friends list in some f fashion. Now, you can do it some f fashion. Now, you can do it some f fashion. Now, you can do it alphabetically. You could do it by who

[19:42] alphabetically. You could do it by who alphabetically. You could do it by who you’ve talked to most recently. You you’ve talked to most recently. You you’ve talked to most recently. You pick. I don’t care. What you’re going to pick. I don’t care. What you’re going to pick. I don’t care. What you’re going to do is you’re going to choose 25 people do is you’re going to choose 25 people do is you’re going to choose 25 people per day to DM. Facebook. This is per day to DM. Facebook. This is per day to DM. Facebook. This is Messenger. It’s on in. This is through Messenger. It’s on in. This is through Messenger. It’s on in. This is through direct message. And I don’t think this direct message. And I don’t think this direct message. And I don’t think this really works well on any of the other really works well on any of the other really works well on any of the other social media sites at the moment. You’re social media sites at the moment. You’re social media sites at the moment. You’re going to DM them, but then you’re going going to DM them, but then you’re going going to DM them, but then you’re going to tell me like, well, what am I going

[20:03] to tell me like, well, what am I going to tell me like, well, what am I going to say? to say? to say? Here’s what to say. Click on their Here’s what to say. Click on their Here’s what to say. Click on their profile, look at what they’ve done profile, look at what they’ve done profile, look at what they’ve done recently, and message them about that recently, and message them about that recently, and message them about that topic. So, if you go to my profile, you topic. So, if you go to my profile, you topic. So, if you go to my profile, you would see that I just posted seeing if would see that I just posted seeing if would see that I just posted seeing if anyone had any Japanese yen I could buy anyone had any Japanese yen I could buy anyone had any Japanese yen I could buy off them because I’m taking my family on off them because I’m taking my family on off them because I’m taking my family on vacation. So, you might be like, “Hey vacation. So, you might be like, “Hey vacation. So, you might be like, “Hey man, dude, haven’t talked to you in man, dude, haven’t talked to you in man, dude, haven’t talked to you in forever. Hope you’re doing well. Um,

[20:21] forever. Hope you’re doing well. Um, forever. Hope you’re doing well. Um, when are you going to Japan? My wife and when are you going to Japan? My wife and when are you going to Japan? My wife and I just went. Would love to share some I just went. Would love to share some I just went. Would love to share some tips that work for us.” What do you tips that work for us.” What do you tips that work for us.” What do you think the percentage chances that I’m think the percentage chances that I’m think the percentage chances that I’m going to respond to that? going to respond to that? going to respond to that? I mean, there’s I mean, there’s I mean, there’s 100. 100. 100. Very high. Yeah. Very high. Yeah.

[20:34] Very high. Yeah. You posted like I posted about something You posted like I posted about something You posted like I posted about something I cared about that I wanted help on. You I cared about that I wanted help on. You I cared about that I wanted help on. You messaged me to offer me help. messaged me to offer me help. messaged me to offer me help. Of course, I’m going to respond, Of course, I’m going to respond, Of course, I’m going to respond, right? right? right? Versus what do most agents do. Versus what do most agents do. Versus what do most agents do. They like send a weird message like, They like send a weird message like, They like send a weird message like, “Hey, “Hey, “Hey, checking in. How are you? What’s new?” checking in. How are you? What’s new?” checking in. How are you? What’s new?” We all know if a realtor’s asking you We all know if a realtor’s asking you We all know if a realtor’s asking you what’s new, they want they want to sell what’s new, they want they want to sell what’s new, they want they want to sell you something. It’s annoying, you something. It’s annoying,

[20:55] you something. It’s annoying, right? But every single person who’s right? But every single person who’s right? But every single person who’s active on social is posting about what active on social is posting about what active on social is posting about what they care about. You message them about they care about. You message them about they care about. You message them about that. And then what usually happens and that. And then what usually happens and that. And then what usually happens and why you will make money off of this is why you will make money off of this is why you will make money off of this is twofold. Number one, every time you have twofold. Number one, every time you have twofold. Number one, every time you have a DM that triggers the algorithm to say, a DM that triggers the algorithm to say, a DM that triggers the algorithm to say, “Hey, this we’re interested in each “Hey, this we’re interested in each “Hey, this we’re interested in each other again.” So they’re Facebook Meta other again.” So they’re Facebook Meta other again.” So they’re Facebook Meta is going to start showing that other

[21:17] is going to start showing that other is going to start showing that other person person person and they haven’t seen it recently. So and they haven’t seen it recently. So and they haven’t seen it recently. So that listing you post yesterday or the that listing you post yesterday or the that listing you post yesterday or the listing you’re posting tomorrow, they’re listing you’re posting tomorrow, they’re listing you’re posting tomorrow, they’re now going to see these people might not now going to see these people might not now going to see these people might not even realize that you were in real even realize that you were in real even realize that you were in real estate if you’re new or if you just estate if you’re new or if you just estate if you’re new or if you just switched careers. So that’s number one.

[21:30] switched careers. So that’s number one. switched careers. So that’s number one. Number two, all these people that you’re Number two, all these people that you’re Number two, all these people that you’re asking questions to, usually a normal asking questions to, usually a normal asking questions to, usually a normal person at some point is going to ask you person at some point is going to ask you person at some point is going to ask you an open-ended question like, “How are an open-ended question like, “How are an open-ended question like, “How are you? What’s new? What’s going on? How you? What’s new? What’s going on? How you? What’s new? What’s going on? How are the kids?” That is when you now need are the kids?” That is when you now need are the kids?” That is when you now need to take control of their open-ended to take control of their open-ended to take control of their open-ended question, take control of the question, take control of the question, take control of the conversation and guide it in the conversation and guide it in the conversation and guide it in the direction you want it to go. So,

[21:52] direction you want it to go. So, direction you want it to go. So, they you talked about Japan, you talked they you talked about Japan, you talked they you talked about Japan, you talked about your vacation, and now they’re about your vacation, and now they’re about your vacation, and now they’re going to say, “Dude, how are you? I going to say, “Dude, how are you? I going to say, “Dude, how are you? I haven’t talked to you in a while.” And haven’t talked to you in a while.” And haven’t talked to you in a while.” And he’s like, “Hey, doing really well. he’s like, “Hey, doing really well. he’s like, “Hey, doing really well. Growing my real estate business this Growing my real estate business this Growing my real estate business this year, just uh just closed deal number year, just uh just closed deal number year, just uh just closed deal number nine, working with a lot more nine, working with a lot more nine, working with a lot more investors.” They’re like, “Dude, I I investors.” They’re like, “Dude, I I investors.” They’re like, “Dude, I I know what you’re doing in real estate.” know what you’re doing in real estate.”

[22:07] know what you’re doing in real estate.” Now, only one in 10 people is going to Now, only one in 10 people is going to Now, only one in 10 people is going to really engage with you on the real really engage with you on the real really engage with you on the real estate topic. But again, you’re doing estate topic. But again, you’re doing estate topic. But again, you’re doing this 25 times a day. Almost every day, this 25 times a day. Almost every day, this 25 times a day. Almost every day, you will get one or two that ask you you will get one or two that ask you you will get one or two that ask you either for more information or that are either for more information or that are either for more information or that are interested. Then also, those people are interested. Then also, those people are interested. Then also, those people are going to work the next day. They’re going to work the next day. They’re going to work the next day. They’re talking to people who then might say, talking to people who then might say, talking to people who then might say, “Oh, I’m looking for a realtor.” But

[22:26] “Oh, I’m looking for a realtor.” But “Oh, I’m looking for a realtor.” But you’ve put that hook in there. They you’ve put that hook in there. They you’ve put that hook in there. They remember your name now. remember your name now. remember your name now. So, it honestly, if for every hundred So, it honestly, if for every hundred So, it honestly, if for every hundred messages you send out, you will usually messages you send out, you will usually messages you send out, you will usually get four to five transactions three get four to five transactions three get four to five transactions three months later. months later. months later. That is that is the number and we’ve That is that is the number and we’ve That is that is the number and we’ve seen it time and time and time again.

[22:40] seen it time and time and time again. seen it time and time and time again. Now, if you’re way younger, if you’re Now, if you’re way younger, if you’re Now, if you’re way younger, if you’re like an 18 to 22 year old agent and none like an 18 to 22 year old agent and none like an 18 to 22 year old agent and none of your friends are home buying age, of your friends are home buying age, of your friends are home buying age, the numbers can be different and you the numbers can be different and you the numbers can be different and you have to kind of adjust your approach on have to kind of adjust your approach on have to kind of adjust your approach on that. And usually that’s the case. You that. And usually that’s the case. You that. And usually that’s the case. You need to kind of like document how you’re need to kind of like document how you’re need to kind of like document how you’re investing in real estate and your story investing in real estate and your story investing in real estate and your story to get your friends jealous so that they to get your friends jealous so that they to get your friends jealous so that they can basically try to do the same thing.

[22:59] can basically try to do the same thing. can basically try to do the same thing. So, there’s still ways to do it if So, there’s still ways to do it if So, there’s still ways to do it if you’re younger, but you have to be a you’re younger, but you have to be a you’re younger, but you have to be a little bit more strategic. little bit more strategic. little bit more strategic. That’s really good. That’s really smart. That’s really good. That’s really smart. That’s really good. That’s really smart. Um the the whole like algorithm Um the the whole like algorithm Um the the whole like algorithm connecting more after the fact is a is a connecting more after the fact is a is a connecting more after the fact is a is a plus because immediately I was thinking plus because immediately I was thinking plus because immediately I was thinking I’m just going to text. But that makes I’m just going to text. But that makes I’m just going to text. But that makes sense why that that’s sense why that that’s sense why that that’s you know at the end of the day like a you know at the end of the day like a you know at the end of the day like a face toface meeting is the best. A phone

[23:22] face toface meeting is the best. A phone face toface meeting is the best. A phone call is second best. Text is probably call is second best. Text is probably call is second best. Text is probably third best and then DMs are fourth. third best and then DMs are fourth. third best and then DMs are fourth. But with the DMs you do get that added But with the DMs you do get that added But with the DMs you do get that added value of the algorithm. Now value of the algorithm. Now value of the algorithm. Now are you a texting guy? are you a texting guy? are you a texting guy? Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. All right. Well, I can give you a All right. Well, I can give you a All right. Well, I can give you a texting one that’s completely different texting one that’s completely different texting one that’s completely different if you want it.

[23:37] if you want it. if you want it. Sure. Sure. Sure. This is gold stuff. This is gold stuff. This is gold stuff. Here’s the easiest thing. I probably Here’s the easiest thing. I probably Here’s the easiest thing. I probably talked about this on the internet a talked about this on the internet a talked about this on the internet a thousand times and if anyone wants a thousand times and if anyone wants a thousand times and if anyone wants a full PDF on this, they can DM me and full PDF on this, they can DM me and full PDF on this, they can DM me and I’ll send it to them. But this is my I’ll send it to them. But this is my I’ll send it to them. But this is my second best strategy and this actually second best strategy and this actually second best strategy and this actually might be better um if you’re in a good might be better um if you’re in a good might be better um if you’re in a good real estate market. So, what I want you real estate market. So, what I want you real estate market. So, what I want you three what I want you to do is every day three what I want you to do is every day three what I want you to do is every day find three listings in your area that

[24:03] find three listings in your area that find three listings in your area that are cool, that are exciting, that are are cool, that are exciting, that are are cool, that are exciting, that are cheap, that are terrible, that are cheap, that are terrible, that are cheap, that are terrible, that are amazing. Find three interesting amazing. Find three interesting amazing. Find three interesting properties. properties. properties. Choose properties that have been in the Choose properties that have been in the Choose properties that have been in the market for seven days or more, not brand market for seven days or more, not brand market for seven days or more, not brand new ones. And then for each property, new ones. And then for each property, new ones. And then for each property, choose three people in your database.

[24:17] choose three people in your database. choose three people in your database. These could be active buyers. These These could be active buyers. These These could be active buyers. These could be random friends, fear of could be random friends, fear of could be random friends, fear of influence, family, friends, neighbors, influence, family, friends, neighbors, influence, family, friends, neighbors, whatever, co-workers, doesn’t matter. whatever, co-workers, doesn’t matter. whatever, co-workers, doesn’t matter. And for each property, you’re going to And for each property, you’re going to And for each property, you’re going to text three people and say, “Hey, Matt. text three people and say, “Hey, Matt.

[24:28] text three people and say, “Hey, Matt. Uh, hope you’re doing well. I know Uh, hope you’re doing well. I know Uh, hope you’re doing well. I know you’re not interested in buying a house you’re not interested in buying a house you’re not interested in buying a house right now, but I had to send you this right now, but I had to send you this right now, but I had to send you this property. This is five doors down from property. This is five doors down from property. This is five doors down from where you live, but it’s $300,000 more where you live, but it’s $300,000 more where you live, but it’s $300,000 more than your house. Thought you thought than your house. Thought you thought than your house. Thought you thought you’d like to know.” Or, “Hey, Matt, I you’d like to know.” Or, “Hey, Matt, I you’d like to know.” Or, “Hey, Matt, I know you’re not looking to buy a house know you’re not looking to buy a house know you’re not looking to buy a house right now, but this property just listed right now, but this property just listed right now, but this property just listed five blocks from your work. If you know

[24:47] five blocks from your work. If you know five blocks from your work. If you know anyone at your office that needs to move anyone at your office that needs to move anyone at your office that needs to move closer to work, let them know.” or, closer to work, let them know.” or, closer to work, let them know.” or, “Hey, Matt, I know you’re not looking “Hey, Matt, I know you’re not looking “Hey, Matt, I know you’re not looking for a house right now, but two years ago for a house right now, but two years ago for a house right now, but two years ago when we helped you buy, you wanted when we helped you buy, you wanted when we helped you buy, you wanted something modern and we couldn’t find something modern and we couldn’t find something modern and we couldn’t find it. This just popped up. Dude, I had to it. This just popped up. Dude, I had to it. This just popped up. Dude, I had to send it to you.” send it to you.” send it to you.” Yeah.

[24:59] Yeah. Yeah. I’m basically just sending a message I’m basically just sending a message I’m basically just sending a message letting you know that I was thinking letting you know that I was thinking letting you know that I was thinking about you. B, letting you know I have my about you. B, letting you know I have my about you. B, letting you know I have my thumb on the pulse of the real estate thumb on the pulse of the real estate thumb on the pulse of the real estate market. And C, I’m trying to create an market. And C, I’m trying to create an market. And C, I’m trying to create an opportunity. opportunity. opportunity. And I know that I’m going to convert And I know that I’m going to convert And I know that I’m going to convert five to 10% of all my opportunities. And five to 10% of all my opportunities. And five to 10% of all my opportunities. And the reason I know this is because I am a the reason I know this is because I am a the reason I know this is because I am a sucker and I purchased two homes because sucker and I purchased two homes because sucker and I purchased two homes because realtors made these calls to me. Like I

[25:25] realtors made these calls to me. Like I realtors made these calls to me. Like I literally bought my first investment literally bought my first investment literally bought my first investment property because a realtor called me out property because a realtor called me out property because a realtor called me out of the blue and was like, “Hey Matt, I of the blue and was like, “Hey Matt, I of the blue and was like, “Hey Matt, I know you’re not going to buy a house know you’re not going to buy a house know you’re not going to buy a house right now, but I know you’re in right now, but I know you’re in right now, but I know you’re in mortgages and you could probably close a mortgages and you could probably close a mortgages and you could probably close a deal quick if you had to. I just had a deal quick if you had to. I just had a deal quick if you had to. I just had a buyer back out on this investment buyer back out on this investment buyer back out on this investment property. It’s only 150 grand. I think property. It’s only 150 grand. I think property. It’s only 150 grand. I think you would rent for two grand a month.

[25:41] you would rent for two grand a month. you would rent for two grand a month. Your mortgage would probably be a lot Your mortgage would probably be a lot Your mortgage would probably be a lot less than that. If you wanted it, let me less than that. If you wanted it, let me less than that. If you wanted it, let me know. um because I know you could close know. um because I know you could close know. um because I know you could close quick. And I was like, “Sure, quick. And I was like, “Sure, quick. And I was like, “Sure, I’ll take like of course I want to make I’ll take like of course I want to make I’ll take like of course I want to make free.” free.” free.” And a couple more she did it to me again And a couple more she did it to me again And a couple more she did it to me again on my primary house.

[25:55] on my primary house. on my primary house. She was like, “Hey, I saw online that She was like, “Hey, I saw online that She was like, “Hey, I saw online that you and your wife really like modern you and your wife really like modern you and your wife really like modern modern stuff, modern architecture. Uh modern stuff, modern architecture. Uh modern stuff, modern architecture. Uh this home just listed. You should see this home just listed. You should see this home just listed. You should see it.” I’m like, “No, I’m good.” She’s it.” I’m like, “No, I’m good.” She’s it.” I’m like, “No, I’m good.” She’s like, “No, just come see it. You don’t like, “No, just come see it. You don’t like, “No, just come see it. You don’t need to buy it. Just come look at it.

[26:03] need to buy it. Just come look at it. need to buy it. Just come look at it. You’ll love it. It’ll be a fun time.” You’ll love it. It’ll be a fun time.” You’ll love it. It’ll be a fun time.” And then we offered it. Like this is And then we offered it. Like this is And then we offered it. Like this is that deal would have never happened had that deal would have never happened had that deal would have never happened had she not put the opportunity in my head. she not put the opportunity in my head. she not put the opportunity in my head. Now, unfortunately, I found out years Now, unfortunately, I found out years Now, unfortunately, I found out years later that I was one of 30 calls she later that I was one of 30 calls she later that I was one of 30 calls she made that day about that house.

[26:21] made that day about that house. made that day about that house. But it only took one bite. But it only took one bite. But it only took one bite. Like, it only took 30 phone calls for Like, it only took 30 phone calls for Like, it only took 30 phone calls for her to make a $15,000 commission off me. her to make a $15,000 commission off me. her to make a $15,000 commission off me. Yeah. Yeah. Yeah. Right. 30 people, Right. 30 people, Right. 30 people, I bit she made 15k. I bit she made 15k. I bit she made 15k. I don’t know what other industries I don’t know what other industries I don’t know what other industries you can get that kind of ROI um that you can get that kind of ROI um that you can get that kind of ROI um that aren’t adult industry websites even.

[26:43] aren’t adult industry websites even. aren’t adult industry websites even. Yeah. Yeah. No, I mean I think a that’s Yeah. Yeah. No, I mean I think a that’s Yeah. Yeah. No, I mean I think a that’s a great point that um you know I I think a great point that um you know I I think a great point that um you know I I think one the thing that really sticks out to one the thing that really sticks out to one the thing that really sticks out to me is that there’s the the connection me is that there’s the the connection me is that there’s the the connection there like that they they they there’s a there like that they they they there’s a there like that they they they there’s a reason they’re reaching out to you about reason they’re reaching out to you about reason they’re reaching out to you about it and there’s a you know memory of you it and there’s a you know memory of you it and there’s a you know memory of you uh you know it’s it’s not just a you uh you know it’s it’s not just a you uh you know it’s it’s not just a you know if the property it would probably know if the property it would probably

[27:01] know if the property it would probably be really annoying if the property had be really annoying if the property had be really annoying if the property had no appeal to you at all right like it no appeal to you at all right like it no appeal to you at all right like it was a totally off the planet earth as to was a totally off the planet earth as to was a totally off the planet earth as to what you actually would be interested in what you actually would be interested in what you actually would be interested in that that that right like half of my database are right like half of my database are right like half of my database are investors So for them that’s easy. Like investors So for them that’s easy. Like investors So for them that’s easy. Like I come up with a list of 10 investment I come up with a list of 10 investment I come up with a list of 10 investment properties in our market every week and properties in our market every week and properties in our market every week and I send it out to all of our invest I send it out to all of our invest I send it out to all of our invest people that are interested in investment

[27:20] people that are interested in investment people that are interested in investment properties and every week we sell one. properties and every week we sell one. properties and every week we sell one. Do we sell 10? No. One time we sold Do we sell 10? No. One time we sold Do we sell 10? No. One time we sold three. three. three. It’s just one of the 25 things we do It’s just one of the 25 things we do It’s just one of the 25 things we do every single week to ensure that we’re every single week to ensure that we’re every single week to ensure that we’re creating business because we do not want creating business because we do not want creating business because we do not want to rely to rely to rely on having people remember who we are and on having people remember who we are and on having people remember who we are and hoping hoping hoping that they come back to us. Like we’re that they come back to us. Like we’re that they come back to us. Like we’re not just doing client appreciation not just doing client appreciation not just doing client appreciation events and you know thank you calls.

[27:43] events and you know thank you calls. events and you know thank you calls. Like we’re doing all those things. We’re Like we’re doing all those things. We’re Like we’re doing all those things. We’re doing the basics. Well, we want to be in doing the basics. Well, we want to be in doing the basics. Well, we want to be in control of ensuring how much business control of ensuring how much business control of ensuring how much business comes in. comes in. comes in. Yeah, I love it. Um I have uh I have a Yeah, I love it. Um I have uh I have a Yeah, I love it. Um I have uh I have a tip. I’m wondering if you’ve heard this tip. I’m wondering if you’ve heard this tip. I’m wondering if you’ve heard this one before. Um for if you need something one before. Um for if you need something one before. Um for if you need something to to talk to people about that blanket to to talk to people about that blanket to to talk to people about that blanket works for especially your older sales.

[28:05] works for especially your older sales. works for especially your older sales. um uh we all went through uh you know a um uh we all went through uh you know a um uh we all went through uh you know a period of of rapid growth valuation. So period of of rapid growth valuation. So period of of rapid growth valuation. So if anybody bought before like 2020 for if anybody bought before like 2020 for if anybody bought before like 2020 for example, you re-engage your database example, you re-engage your database example, you re-engage your database with this one and that’s that you give with this one and that’s that you give with this one and that’s that you give them a call and you just say, “Hey, them a call and you just say, “Hey, them a call and you just say, “Hey, look, I’m I was remembering that we, you look, I’m I was remembering that we, you look, I’m I was remembering that we, you know, bought this house 8 years ago. Um know, bought this house 8 years ago. Um know, bought this house 8 years ago. Um the market has drastically gone up since the market has drastically gone up since the market has drastically gone up since then.” And I was just thinking about how

[28:30] then.” And I was just thinking about how then.” And I was just thinking about how you may not be properly insured. And I’m you may not be properly insured. And I’m you may not be properly insured. And I’m just wondering if you talked with your just wondering if you talked with your just wondering if you talked with your insurance agent recently about uh you insurance agent recently about uh you insurance agent recently about uh you know making sure that you have enough know making sure that you have enough know making sure that you have enough coverage given the the amount of um gain coverage given the the amount of um gain coverage given the the amount of um gain and valuation that we’ve had and that and valuation that we’ve had and that and valuation that we’ve had and that can open the door to you know giving can open the door to you know giving can open the door to you know giving them a CMA um you know you could you them a CMA um you know you could you them a CMA um you know you could you could do that with an automated system could do that with an automated system could do that with an automated system maybe or or actually go to the house and

[28:50] maybe or or actually go to the house and maybe or or actually go to the house and and give them one but it’s a it’s a and give them one but it’s a it’s a and give them one but it’s a it’s a great touch point where the one the great touch point where the one the great touch point where the one the times I’ve done it people were like I times I’ve done it people were like I times I’ve done it people were like I have I would never have thought of that. have I would never have thought of that. have I would never have thought of that. Thank you. And I don’t know how Thank you. And I don’t know how Thank you. And I don’t know how value like you’re creating value for value like you’re creating value for value like you’re creating value for your clients and it’s a reason to pick your clients and it’s a reason to pick your clients and it’s a reason to pick up the phone. We’ve done a similar one up the phone. We’ve done a similar one up the phone. We’ve done a similar one with um because like everyone’s doing we with um because like everyone’s doing we with um because like everyone’s doing we started doing the like here’s your home

[29:10] started doing the like here’s your home started doing the like here’s your home value and then everyone else did it. value and then everyone else did it. value and then everyone else did it. So what we’ve been doing recently is So what we’ve been doing recently is So what we’ve been doing recently is like return on down payment because that like return on down payment because that like return on down payment because that sound it seems like a much higher sound it seems like a much higher sound it seems like a much higher number. number. number. So we you know most agents know in So we you know most agents know in So we you know most agents know in general like what their clients put general like what their clients put general like what their clients put down. You know how long they lived in down. You know how long they lived in down. You know how long they lived in the home, what it was worth, what it is the home, what it was worth, what it is the home, what it was worth, what it is now. So, if they put $5,000 down and now now. So, if they put $5,000 down and now now. So, if they put $5,000 down and now the home’s worth 90 grand more five

[29:31] the home’s worth 90 grand more five the home’s worth 90 grand more five years later, that’s a ridiculous ROI years later, that’s a ridiculous ROI years later, that’s a ridiculous ROI when you put it as a percent that like when you put it as a percent that like when you put it as a percent that like you can’t get in any other investment on you can’t get in any other investment on you can’t get in any other investment on the market. I mean, Bitcoin didn’t do the market. I mean, Bitcoin didn’t do the market. I mean, Bitcoin didn’t do that well. So, I like to like take that well. So, I like to like take that well. So, I like to like take numbers and just present them in a way numbers and just present them in a way numbers and just present them in a way that other people are not doing and that other people are not doing and that other people are not doing and almost it becomes like a self- almost it becomes like a self- almost it becomes like a self- congratulation call because you were the congratulation call because you were the congratulation call because you were the one that helped them buy the house in

[29:51] one that helped them buy the house in one that helped them buy the house in the first place and in many cases the first place and in many cases the first place and in many cases inspired them to buy a home. inspired them to buy a home. inspired them to buy a home. Yeah, that’s a really good one. I love Yeah, that’s a really good one. I love Yeah, that’s a really good one. I love it. Th those kind of things are Yeah, it. Th those kind of things are Yeah, it. Th those kind of things are Yeah, like where you can really Yeah. stand like where you can really Yeah. stand like where you can really Yeah. stand out and provide value. Um as opposed to out and provide value. Um as opposed to out and provide value. Um as opposed to just Yeah. annoying annoying people.

[30:11] just Yeah. annoying annoying people. just Yeah. annoying annoying people. We could just Maybe the title of the We could just Maybe the title of the We could just Maybe the title of the episode is stop being annoying. Stop episode is stop being annoying. Stop episode is stop being annoying. Stop annoying your customer. annoying your customer. annoying your customer. Yeah. Yeah. It’s almost better to not Yeah. Yeah. It’s almost better to not Yeah. Yeah. It’s almost better to not reach out. Almost. reach out. Almost. reach out. Almost. Yeah. Like it Well, it is. And you know, Yeah. Like it Well, it is. And you know, Yeah. Like it Well, it is. And you know, it’s really interesting because so I’ve it’s really interesting because so I’ve it’s really interesting because so I’ve I’ve purchased probably 10 homes in my I’ve purchased probably 10 homes in my I’ve purchased probably 10 homes in my lifetime, in my short lifetime, and sold lifetime, in my short lifetime, and sold lifetime, in my short lifetime, and sold maybe sold two, purchased 10. And maybe sold two, purchased 10. And maybe sold two, purchased 10. And of the realtors I’ve worked with, I can

[30:39] of the realtors I’ve worked with, I can of the realtors I’ve worked with, I can tell you the number who stay in touch tell you the number who stay in touch tell you the number who stay in touch with me, and that is two. with me, and that is two. with me, and that is two. Two out of like 12. I don’t hear from Two out of like 12. I don’t hear from Two out of like 12. I don’t hear from the other 10. Now, they know that I’m the other 10. Now, they know that I’m the other 10. Now, they know that I’m still buying cuz I’m posting about that still buying cuz I’m posting about that still buying cuz I’m posting about that all the time, but they don’t try. Now, all the time, but they don’t try. Now, all the time, but they don’t try. Now, other side of the stone, my wife shops other side of the stone, my wife shops other side of the stone, my wife shops at like a high-end shop for her jeans at like a high-end shop for her jeans at like a high-end shop for her jeans cuz they sell the best jeans in our cuz they sell the best jeans in our cuz they sell the best jeans in our town. When she buys a pair of jeans for

[31:02] town. When she buys a pair of jeans for town. When she buys a pair of jeans for like, I don’t know, 150 bucks. They give like, I don’t know, 150 bucks. They give like, I don’t know, 150 bucks. They give her champagne when she walks in. They her champagne when she walks in. They her champagne when she walks in. They send her thank you notes. They offer to send her thank you notes. They offer to send her thank you notes. They offer to like babysit our kids while we’re like babysit our kids while we’re like babysit our kids while we’re shopping. I mean, like the level of shopping. I mean, like the level of shopping. I mean, like the level of service and above and beyond that they service and above and beyond that they service and above and beyond that they provide to make I don’t what’s like a provide to make I don’t what’s like a provide to make I don’t what’s like a what’s commission on jeans these days?

[31:17] what’s commission on jeans these days? what’s commission on jeans these days? Like 15%. Like 15%. Like 15%. They make $15 on this pair of jeans, They make $15 on this pair of jeans, They make $15 on this pair of jeans, right? right? right? It’s like the realtor that It’s like the realtor that It’s like the realtor that made 20 again. It’s bizarre. And so like made 20 again. It’s bizarre. And so like made 20 again. It’s bizarre. And so like make phone calls that are positive, skip make phone calls that are positive, skip make phone calls that are positive, skip the annoying ones, but then do make the the annoying ones, but then do make the the annoying ones, but then do make the right follow-ups. Like please do right follow-ups. Like please do right follow-ups. Like please do something.

[31:37] something. something. Yeah, definitely. H these these are Yeah, definitely. H these these are Yeah, definitely. H these these are really really really good tips. Um you really really really good tips. Um you really really really good tips. Um you mentioned uh you know having a strategy. mentioned uh you know having a strategy. mentioned uh you know having a strategy. Uh so this is all strategy. Do you have Uh so this is all strategy. Do you have Uh so this is all strategy. Do you have any other suggestions for um social any other suggestions for um social any other suggestions for um social media strategy or just marketing media strategy or just marketing media strategy or just marketing strategy in general that that would be strategy in general that that would be strategy in general that that would be good for people to put in place?

[31:57] good for people to put in place? good for people to put in place? Yeah. So the 3x3 and the social media Yeah. So the 3x3 and the social media Yeah. So the 3x3 and the social media deep strategy, those are probably the deep strategy, those are probably the deep strategy, those are probably the two biggest ones. I think a third one two biggest ones. I think a third one two biggest ones. I think a third one that I continually hear that I continually hear that I continually hear um from agents about is really making um from agents about is really making um from agents about is really making sure that you have a strategy to get sure that you have a strategy to get sure that you have a strategy to get business from other realtors. So I like business from other realtors. So I like business from other realtors. So I like there’s a huge migration happening right there’s a huge migration happening right there’s a huge migration happening right now in the country because prices and now in the country because prices and now in the country because prices and climate are changing drastically, right?

[32:19] climate are changing drastically, right? climate are changing drastically, right? Like half of our country is unaffordable Like half of our country is unaffordable Like half of our country is unaffordable to live in. Half of our country is too to live in. Half of our country is too to live in. Half of our country is too hot, too cold, bad weather, weather’s hot, too cold, bad weather, weather’s hot, too cold, bad weather, weather’s too good, prices go up too high. I don’t too good, prices go up too high. I don’t too good, prices go up too high. I don’t know. There’s the grass is always know. There’s the grass is always know. There’s the grass is always greener somewhere else. And so with greener somewhere else. And so with greener somewhere else. And so with that, we’re seeing just a lot more that, we’re seeing just a lot more that, we’re seeing just a lot more moves, I think, um, like from one city moves, I think, um, like from one city moves, I think, um, like from one city to a new city or state than we’ve ever to a new city or state than we’ve ever to a new city or state than we’ve ever seen before. So agents right now who are

[32:38] seen before. So agents right now who are seen before. So agents right now who are pro who are actually prospecting other pro who are actually prospecting other pro who are actually prospecting other realtors to get their referral business realtors to get their referral business realtors to get their referral business and then making that process easy are and then making that process easy are and then making that process easy are getting great business off it. I was I getting great business off it. I was I getting great business off it. I was I had a woman on my podcast today who said had a woman on my podcast today who said had a woman on my podcast today who said she did $3 million, which in her market she did $3 million, which in her market she did $3 million, which in her market was eight sales off of referrals last was eight sales off of referrals last was eight sales off of referrals last year. And I know multiple agents who are year. And I know multiple agents who are year. And I know multiple agents who are doing that level of business off of doing that level of business off of

[32:58] doing that level of business off of other agent referrals. And I think it’s other agent referrals. And I think it’s other agent referrals. And I think it’s huge. The piece no one’s talking about huge. The piece no one’s talking about huge. The piece no one’s talking about is that you can actually get referrals is that you can actually get referrals is that you can actually get referrals from agents at your own office or get from agents at your own office or get from agents at your own office or get business from them. What I mean by this business from them. What I mean by this business from them. What I mean by this is if you’re a brand new young agent is if you’re a brand new young agent is if you’re a brand new young agent with nothing going on, find like the the with nothing going on, find like the the with nothing going on, find like the the 30 agents at your office, every agent, 30 agents at your office, every agent, 30 agents at your office, every agent, every office has one, find the 30 agents every office has one, find the 30 agents every office has one, find the 30 agents who do no business because they’re

[33:16] who do no business because they’re who do no business because they’re bordering on retirement, but they do two bordering on retirement, but they do two bordering on retirement, but they do two or three deals a year. and just let them or three deals a year. and just let them or three deals a year. and just let them know, hey, if you don’t want to show know, hey, if you don’t want to show know, hey, if you don’t want to show these homes, I’ll do it for X price, or these homes, I’ll do it for X price, or these homes, I’ll do it for X price, or you can refer the person to me and I’ll you can refer the person to me and I’ll you can refer the person to me and I’ll pay you 25% for doing nothing while pay you 25% for doing nothing while pay you 25% for doing nothing while you’re in Florida all winter. I have an you’re in Florida all winter. I have an you’re in Florida all winter. I have an agent who markets to other agents in his agent who markets to other agents in his agent who markets to other agents in his office every year in November to let office every year in November to let office every year in November to let them know he can cover for them while

[33:35] them know he can cover for them while them know he can cover for them while they’re on vacation for the winter they’re on vacation for the winter they’re on vacation for the winter because so many agents, you know, go to because so many agents, you know, go to because so many agents, you know, go to Florida for the winter. Florida for the winter. Florida for the winter. Yeah. Yeah. Yeah. So, every year he picks up 12 or so So, every year he picks up 12 or so So, every year he picks up 12 or so deals in the winter off these other deals in the winter off these other deals in the winter off these other people and he refers them 25 to 30%. people and he refers them 25 to 30%. people and he refers them 25 to 30%. It’s a great deal all around. So, It’s a great deal all around. So, It’s a great deal all around. So, there’s business to be had, but you just there’s business to be had, but you just there’s business to be had, but you just have to get creative with it.

[33:51] have to get creative with it. have to get creative with it. Yeah, I love that. Um, I I don’t think I Yeah, I love that. Um, I I don’t think I Yeah, I love that. Um, I I don’t think I remember the 3x3 uh you mentioned that remember the 3x3 uh you mentioned that remember the 3x3 uh you mentioned that for social media or the other one. What? for social media or the other one. What? for social media or the other one. What? Yes, 3x3 for social media was just the Yes, 3x3 for social media was just the Yes, 3x3 for social media was just the one where you choose three properties a one where you choose three properties a one where you choose three properties a day and you choose three people from day and you choose three people from day and you choose three people from your day to call about each property.

[34:06] your day to call about each property. your day to call about each property. Got it. Got it. Got it. Okay. Never Got it. Got it. Got it. Okay. Never Got it. Got it. Got it. Okay. Never mind. mind. mind. Kind of the idea creating opportunities Kind of the idea creating opportunities Kind of the idea creating opportunities and hooks versus like waiting for people and hooks versus like waiting for people and hooks versus like waiting for people to call you. to call you. to call you. Sure. And is there is there content Sure. And is there is there content Sure. And is there is there content strategies that you would recommend as strategies that you would recommend as strategies that you would recommend as well like what what to actually put out well like what what to actually put out well like what what to actually put out um if you’re you know trying to post um if you’re you know trying to post um if you’re you know trying to post once a day or or what what would be the once a day or or what what would be the once a day or or what what would be the strategy there? So, if you’re posting, strategy there? So, if you’re posting,

[34:26] strategy there? So, if you’re posting, make sure to go 80% fun personal make sure to go 80% fun personal make sure to go 80% fun personal community and maybe 20% business because community and maybe 20% business because community and maybe 20% business because I think like unless you’re, you know, I think like unless you’re, you know, I think like unless you’re, you know, Ryan Sirant selling Beverly Hills on Ryan Sirant selling Beverly Hills on Ryan Sirant selling Beverly Hills on Netflix, like I I don’t think people Netflix, like I I don’t think people Netflix, like I I don’t think people truly care that much, right? truly care that much, right? truly care that much, right? So, I would go 80% personal fun. Um, and So, I would go 80% personal fun. Um, and So, I would go 80% personal fun. Um, and I’d put out things that are mildly I’d put out things that are mildly I’d put out things that are mildly controversial, but not like political, controversial, but not like political, controversial, but not like political, religious, offensive. So, controversial religious, offensive. So, controversial

[34:51] religious, offensive. So, controversial but not offensive. So, I’ll give you my but not offensive. So, I’ll give you my but not offensive. So, I’ll give you my best example. The simplest example, my best example. The simplest example, my best example. The simplest example, my marketing teacher taught me this in marketing teacher taught me this in marketing teacher taught me this in college. Peanut butter. Matt, do you college. Peanut butter. Matt, do you college. Peanut butter. Matt, do you prefer crunchy or smooth? prefer crunchy or smooth? prefer crunchy or smooth? Uh, I I typically just have smooth. Uh, I I typically just have smooth. Uh, I I typically just have smooth. Well, you’re wrong because smooth is Well, you’re wrong because smooth is Well, you’re wrong because smooth is disgusting. Anyone that chooses smooth disgusting. Anyone that chooses smooth disgusting. Anyone that chooses smooth is obviously wrong. We could argue we is obviously wrong. We could argue we is obviously wrong. We could argue we could probably argue about this all day could probably argue about this all day

[35:13] could probably argue about this all day because it’s a polarizing controversial because it’s a polarizing controversial because it’s a polarizing controversial topic, but it’s not offensive. topic, but it’s not offensive. topic, but it’s not offensive. Right. Right. Right. Right. So, Pepsi versus Coke, best Right. So, Pepsi versus Coke, best Right. So, Pepsi versus Coke, best burger spot in town, things that are burger spot in town, things that are burger spot in town, things that are going to get the comment war going, but going to get the comment war going, but going to get the comment war going, but that aren’t going to like piss off half that aren’t going to like piss off half that aren’t going to like piss off half of your clients. Now, I might be pissed of your clients. Now, I might be pissed of your clients. Now, I might be pissed off about the peanut butter thing off about the peanut butter thing off about the peanut butter thing because like I really believe Crunchy’s because like I really believe Crunchy’s because like I really believe Crunchy’s the best, the best, the best, but I think in your strategy for social,

[35:35] but I think in your strategy for social, but I think in your strategy for social, you need to post things that you’re that you need to post things that you’re that you need to post things that you’re that are guaranteed to get some sort of are guaranteed to get some sort of are guaranteed to get some sort of reaction, reaction, reaction, some engagement. Yeah. some engagement. Yeah. some engagement. Yeah. Yeah. Like they all can’t just be Yeah. Like they all can’t just be Yeah. Like they all can’t just be talking head videos of you saying, “Hey, talking head videos of you saying, “Hey, talking head videos of you saying, “Hey, if you’re a first-time home buyer if you’re a first-time home buyer if you’re a first-time home buyer thinking about buying a house, give me a thinking about buying a house, give me a thinking about buying a house, give me a call. What where’s the meat? Where’s the call. What where’s the meat? Where’s the call. What where’s the meat? Where’s the hook? Why should I talk to you?” Versus hook? Why should I talk to you?” Versus hook? Why should I talk to you?” Versus like I might put one out today that

[35:53] like I might put one out today that like I might put one out today that says, “Hey, click here to join our tag a says, “Hey, click here to join our tag a says, “Hey, click here to join our tag a friend below who’s buying in the next 12 friend below who’s buying in the next 12 friend below who’s buying in the next 12 months so that we can add them to our months so that we can add them to our months so that we can add them to our waiting list for a $25,000 down payment waiting list for a $25,000 down payment waiting list for a $25,000 down payment assistance.” Now, there is really down assistance.” Now, there is really down assistance.” Now, there is really down payment assistance. there isn’t really a payment assistance. there isn’t really a payment assistance. there isn’t really a waiting list, but we’re going to say waiting list, but we’re going to say waiting list, but we’re going to say there’s a waiting list because we want there’s a waiting list because we want there’s a waiting list because we want people to like give us their name so people to like give us their name so people to like give us their name so that we can get them on the list. So, we

[36:13] that we can get them on the list. So, we that we can get them on the list. So, we got to come up with an interesting hook got to come up with an interesting hook got to come up with an interesting hook for everything you do. So, like if for everything you do. So, like if for everything you do. So, like if you’re thinking about posting anything you’re thinking about posting anything you’re thinking about posting anything on social, think who cares. Like, who on social, think who cares. Like, who on social, think who cares. Like, who cares? How could we phrase it cares? How could we phrase it cares? How could we phrase it differently? And the easiest way right differently? And the easiest way right differently? And the easiest way right now is to go into chat GBT, type in what now is to go into chat GBT, type in what now is to go into chat GBT, type in what you were thinking about posting and say, you were thinking about posting and say, you were thinking about posting and say, give me a hook that’s guaranteed to get give me a hook that’s guaranteed to get give me a hook that’s guaranteed to get engagement about this topic. It’ll give

[36:30] engagement about this topic. It’ll give engagement about this topic. It’ll give you five ideas. you five ideas. you five ideas. Yeah. No, that’s really good. That’s Yeah. No, that’s really good. That’s Yeah. No, that’s really good. That’s really smart. Um, what what about if if really smart. Um, what what about if if really smart. Um, what what about if if you have a team that has a social media you have a team that has a social media you have a team that has a social media profile if it’s if is it just, you know, profile if it’s if is it just, you know, profile if it’s if is it just, you know, everybody’s encouraged to post things everybody’s encouraged to post things everybody’s encouraged to post things personally about themselves as well from personally about themselves as well from personally about themselves as well from the team or uh the team or uh the team or uh Yeah. So, if if you’re a team and you Yeah. So, if if you’re a team and you Yeah. So, if if you’re a team and you guys have a team profile, usually one guys have a team profile, usually one guys have a team profile, usually one person needs to own and manage it. So,

[36:55] person needs to own and manage it. So, person needs to own and manage it. So, whether that’s an admin and then that whether that’s an admin and then that whether that’s an admin and then that person’s in charge of like making sure person’s in charge of like making sure person’s in charge of like making sure that you get content from everyone on that you get content from everyone on that you get content from everyone on the team, the team, the team, I think that’s that’s hugely hugely I think that’s that’s hugely hugely I think that’s that’s hugely hugely important. I think teams do a poor job important. I think teams do a poor job important. I think teams do a poor job of being engaging on their social media.

[37:07] of being engaging on their social media. of being engaging on their social media. Most of them just post, but they don’t Most of them just post, but they don’t Most of them just post, but they don’t engage and talk versus like individual engage and talk versus like individual engage and talk versus like individual realtors with social media profiles do a realtors with social media profiles do a realtors with social media profiles do a much better job of engaging. So, I think much better job of engaging. So, I think much better job of engaging. So, I think that’s the key thing to kind of watch that’s the key thing to kind of watch that’s the key thing to kind of watch out for there. out for there.

[37:18] out for there. One one tip I heard once uh that I One one tip I heard once uh that I One one tip I heard once uh that I thought was really good was uh get kind thought was really good was uh get kind thought was really good was uh get kind of get this in the back of your head at of get this in the back of your head at of get this in the back of your head at all times is is look for B-roll. Like all times is is look for B-roll. Like all times is is look for B-roll. Like just just try to film B-roll. Maybe film just just try to film B-roll. Maybe film just just try to film B-roll. Maybe film like something every day. Maybe that like something every day. Maybe that like something every day. Maybe that should be the goal. just put a folder in should be the goal. just put a folder in should be the goal. just put a folder in your photos for B-roll and then you can your photos for B-roll and then you can your photos for B-roll and then you can just have that, you know, you can give just have that, you know, you can give just have that, you know, you can give that to if you have any a virtual

[37:39] that to if you have any a virtual that to if you have any a virtual assistant or whoever uh that’s creating assistant or whoever uh that’s creating assistant or whoever uh that’s creating content and then they can use a B-roll content and then they can use a B-roll content and then they can use a B-roll of you showing a house or whatever and of you showing a house or whatever and of you showing a house or whatever and then they can, you know, make content then they can, you know, make content then they can, you know, make content off of that that they could that you can off of that that they could that you can off of that that they could that you can share then that you know, so you’re not share then that you know, so you’re not share then that you know, so you’re not having to think what you’re actually having to think what you’re actually having to think what you’re actually going to share when you’re filming.

[37:54] going to share when you’re filming. going to share when you’re filming. You’re just like, I you know, this is You’re just like, I you know, this is You’re just like, I you know, this is great. It’s it’s a pretty house. You great. It’s it’s a pretty house. You great. It’s it’s a pretty house. You know, I’m going to film a little bit know, I’m going to film a little bit know, I’m going to film a little bit there or you know, I’m driving to a there or you know, I’m driving to a there or you know, I’m driving to a showing. Well, you probably shouldn’t be showing. Well, you probably shouldn’t be showing. Well, you probably shouldn’t be filming while you’re doing that, but you filming while you’re doing that, but you filming while you’re doing that, but you get the point.

[38:04] get the point. get the point. I’ve seen plenty of agents do videos in I’ve seen plenty of agents do videos in I’ve seen plenty of agents do videos in the car. It’s kind of like scary, but the car. It’s kind of like scary, but the car. It’s kind of like scary, but it’s also like ah, they’re they’re a it’s also like ah, they’re they’re a it’s also like ah, they’re they’re a hard worker. hard worker. hard worker. Yeah. Yeah. Yeah. Yeah. Um, so yeah, I thought that that Yeah. Um, so yeah, I thought that that Yeah. Um, so yeah, I thought that that was a good tip. And I’ve I’ve tried to was a good tip. And I’ve I’ve tried to was a good tip. And I’ve I’ve tried to uh increase that a little bit as well.

[38:18] uh increase that a little bit as well. uh increase that a little bit as well. But, um, yeah, it’s it’s a it’s a whole But, um, yeah, it’s it’s a it’s a whole But, um, yeah, it’s it’s a it’s a whole job. I mean, it really is. And I think a job. I mean, it really is. And I think a job. I mean, it really is. And I think a lot of people are not good at it. Um, lot of people are not good at it. Um, lot of people are not good at it. Um, and you know, if you you feel like you and you know, if you you feel like you and you know, if you you feel like you need to to put that social media out need to to put that social media out need to to put that social media out there. Um, it maybe do you think virtual there. Um, it maybe do you think virtual there. Um, it maybe do you think virtual assistants or or hiring people like I assistants or or hiring people like I assistants or or hiring people like I mean you have a company for this, right?

[38:39] mean you have a company for this, right? mean you have a company for this, right? Yeah. So, I think you it’s it’s hard to Yeah. So, I think you it’s it’s hard to Yeah. So, I think you it’s it’s hard to hire out social media hire out social media hire out social media because it takes the social out of because it takes the social out of because it takes the social out of social media. social media. social media. Um, you can hire a virtual assistant to Um, you can hire a virtual assistant to Um, you can hire a virtual assistant to help you. Yeah. You can help hire a help you. Yeah. You can help hire a help you. Yeah. You can help hire a virtual assistant to like help you edit virtual assistant to like help you edit virtual assistant to like help you edit videos for instance. So, right, videos for instance. So, right, videos for instance. So, right, hiring hiring a company to help you with hiring hiring a company to help you with hiring hiring a company to help you with your social media strategy is great.

[39:00] your social media strategy is great. your social media strategy is great. Like some a company that can help you Like some a company that can help you Like some a company that can help you come up with the topics that you’re come up with the topics that you’re come up with the topics that you’re going to do, uh, reels that you could going to do, uh, reels that you could going to do, uh, reels that you could attempt to clone or copy. That that’s a attempt to clone or copy. That that’s a attempt to clone or copy. That that’s a great use of a VA. Second would be you great use of a VA. Second would be you great use of a VA. Second would be you you record the video of you talking and you record the video of you talking and you record the video of you talking and then they splice it up. They do the then they splice it up. They do the then they splice it up. They do the cover image. They get it posted. They do cover image. They get it posted. They do cover image. They get it posted. They do all those things. But you need to have all those things. But you need to have all those things. But you need to have time schedule to go in and engage with

[39:18] time schedule to go in and engage with time schedule to go in and engage with people that are talking to you after people that are talking to you after people that are talking to you after your video. I mean, that’s the that’s your video. I mean, that’s the that’s your video. I mean, that’s the that’s the critical part that I think most the critical part that I think most the critical part that I think most people when they hire it out miss out people when they hire it out miss out people when they hire it out miss out on. on. on. That makes sense. Yeah, that makes That makes sense. Yeah, that makes That makes sense. Yeah, that makes sense. It’s just kind of noise almost. sense. It’s just kind of noise almost.

[39:29] sense. It’s just kind of noise almost. Um, even if you’re trying to give good Um, even if you’re trying to give good Um, even if you’re trying to give good tips or whatever. Uh, that makes Yeah, tips or whatever. Uh, that makes Yeah, tips or whatever. Uh, that makes Yeah, it makes a lot of sense. Um, shoot, I it makes a lot of sense. Um, shoot, I it makes a lot of sense. Um, shoot, I had a a follow-up question, too. You had had a a follow-up question, too. You had had a a follow-up question, too. You had mentioned something. Oh, yeah. Yeah. mentioned something. Oh, yeah. Yeah. mentioned something. Oh, yeah. Yeah. Yeah. You had mentioned some AI videos Yeah. You had mentioned some AI videos Yeah. You had mentioned some AI videos maybe before we got on the call. What maybe before we got on the call. What maybe before we got on the call. What are you seeing with that?

[39:46] are you seeing with that? are you seeing with that? Uh, it’s it’s mind-blowing, dude. I Uh, it’s it’s mind-blowing, dude. I Uh, it’s it’s mind-blowing, dude. I mean, I can make a video. I I have an AI mean, I can make a video. I I have an AI mean, I can make a video. I I have an AI avatar of me. So, I loaded my likeness avatar of me. So, I loaded my likeness avatar of me. So, I loaded my likeness into AI. I created I have three into AI. I created I have three into AI. I created I have three different outfits and I can make more. different outfits and I can make more. different outfits and I can make more. It’s my voice. It’s my likeness. When I It’s my voice. It’s my likeness. When I It’s my voice. It’s my likeness. When I do a video, I type in whatever I want my do a video, I type in whatever I want my do a video, I type in whatever I want my what what I want myself to say, and they what what I want myself to say, and they what what I want myself to say, and they just kind of f they edit out my lips just kind of f they edit out my lips just kind of f they edit out my lips here. I have better teeth with AI. I

[40:14] here. I have better teeth with AI. I here. I have better teeth with AI. I know, but I can make me I can make know, but I can make me I can make know, but I can make me I can make videos way faster now than I could videos way faster now than I could videos way faster now than I could before. I don’t necessarily have to have before. I don’t necessarily have to have before. I don’t necessarily have to have my video guy. I don’t need to worry my video guy. I don’t need to worry my video guy. I don’t need to worry about microphones or any of that stuff. about microphones or any of that stuff. about microphones or any of that stuff. Lighting, how I look that day. Do I have Lighting, how I look that day. Do I have Lighting, how I look that day. Do I have a zit or not?

[40:29] a zit or not? a zit or not? It’s I type and the words come out of my It’s I type and the words come out of my It’s I type and the words come out of my mouth and my voice. And that’s not an mouth and my voice. And that’s not an mouth and my voice. And that’s not an expense of AI. I’m literally paying I expense of AI. I’m literally paying I expense of AI. I’m literally paying I think like 60 bucks a month for an think like 60 bucks a month for an think like 60 bucks a month for an unlimited package. I can also do unlimited package. I can also do unlimited package. I can also do educational videos from someone else’s educational videos from someone else’s educational videos from someone else’s likeness. So there there’s like 10,000 likeness. So there there’s like 10,000 likeness. So there there’s like 10,000 people out there who have licensed people out there who have licensed people out there who have licensed themselves to to software for AI so that themselves to to software for AI so that themselves to to software for AI so that you can make videos of them talking. So you can make videos of them talking. So

[40:52] you can make videos of them talking. So I can do like customer review videos. I I can do like customer review videos. I I can do like customer review videos. I can do explainer videos. I always like can do explainer videos. I always like can do explainer videos. I always like buried in the description. I’ll usually buried in the description. I’ll usually buried in the description. I’ll usually say like this content was enhanced with say like this content was enhanced with say like this content was enhanced with AI. AI. AI. Yeah. Yeah. Yeah. I don’t want to be like totally foolish, I don’t want to be like totally foolish, I don’t want to be like totally foolish, but I’ll always put like a little but I’ll always put like a little but I’ll always put like a little disclaimer there. Is it so is it um disclaimer there. Is it so is it um disclaimer there. Is it so is it um realistic or a cartoon kind of realistic or a cartoon kind of realistic or a cartoon kind of I mean I don’t know if we have screen I mean I don’t know if we have screen I mean I don’t know if we have screen share capabilities here but like it is

[41:18] share capabilities here but like it is share capabilities here but like it is literally me. literally me. literally me. Okay we should be able to Okay we should be able to Okay we should be able to there’s a present button. there’s a present button. there’s a present button. Yeah it is an outfit that I own in a Yeah it is an outfit that I own in a Yeah it is an outfit that I own in a room in my office like room in my office like room in my office like that’s awesome that’s awesome that’s awesome with my actual voice. So now you have it with my actual voice. So now you have it with my actual voice. So now you have it took me some time. I had to record a took me some time. I had to record a took me some time. I had to record a 10-minute long HD quality video and I 10-minute long HD quality video and I 10-minute long HD quality video and I had to do a couple takes of it. I had to had to do a couple takes of it. I had to had to do a couple takes of it. I had to read a script where every possible read a script where every possible read a script where every possible syllable that could come out of my mouth

[41:45] syllable that could come out of my mouth syllable that could come out of my mouth came out in this video so that AI could came out in this video so that AI could came out in this video so that AI could build a model of what I sound like and build a model of what I sound like and build a model of what I sound like and what different syllables sound like what different syllables sound like what different syllables sound like coming out of my tongue. I did one coming out of my tongue. I did one coming out of my tongue. I did one excited, I did one monotone, I like I’ve excited, I did one monotone, I like I’ve excited, I did one monotone, I like I’ve done professional. And so like I can done professional. And so like I can done professional. And so like I can then tell it make it sound excited or then tell it make it sound excited or then tell it make it sound excited or speed it up or slow it down or make it speed it up or slow it down or make it speed it up or slow it down or make it sound funny or make it sound empathetic.

[42:03] sound funny or make it sound empathetic. sound funny or make it sound empathetic. and every day gets better. So the big and every day gets better. So the big and every day gets better. So the big thing with AI for realtors to remember thing with AI for realtors to remember thing with AI for realtors to remember is that like yesterday is that like yesterday is that like yesterday was the worst that AI will ever be and was the worst that AI will ever be and was the worst that AI will ever be and today is the best that it’s ever been at today is the best that it’s ever been at today is the best that it’s ever been at the same the same the same time. So it’s changing daily. You really time. So it’s changing daily. You really time. So it’s changing daily. You really just need to kind of play around with it just need to kind of play around with it just need to kind of play around with it and see how you could use it. Video is and see how you could use it. Video is and see how you could use it. Video is just one that I’ve been using a lot more just one that I’ve been using a lot more just one that I’ve been using a lot more for recently. My biggest kind of funny

[42:25] for recently. My biggest kind of funny for recently. My biggest kind of funny ones have just been starting a video by ones have just been starting a video by ones have just been starting a video by telling people that it’s not me and then telling people that it’s not me and then telling people that it’s not me and then that usually gets laughs and then I I that usually gets laughs and then I I that usually gets laughs and then I I roll into like my AI version of myself roll into like my AI version of myself roll into like my AI version of myself saying whatever I want to say. saying whatever I want to say. saying whatever I want to say. Yeah, I think I think that’s kind of Yeah, I think I think that’s kind of Yeah, I think I think that’s kind of important uh that people don’t feel like important uh that people don’t feel like important uh that people don’t feel like it’s deceptive. Um, you know, because I’ it’s deceptive. Um, you know, because I’ it’s deceptive. Um, you know, because I’ I’ve talked about uh or I’ve explored I’ve talked about uh or I’ve explored I’ve talked about uh or I’ve explored and wanted to to use some like services

[42:47] and wanted to to use some like services and wanted to to use some like services like AI chat bots and and that kind of like AI chat bots and and that kind of like AI chat bots and and that kind of thing. I think there’s a great there’s thing. I think there’s a great there’s thing. I think there’s a great there’s there’s great ways that can be there’s great ways that can be there’s great ways that can be implemented, but I I also don’t want it implemented, but I I also don’t want it implemented, but I I also don’t want it to be pretending that it’s a real to be pretending that it’s a real to be pretending that it’s a real person. You know what I mean? I want it person. You know what I mean? I want it person. You know what I mean? I want it to be kind of like making a joke about, to be kind of like making a joke about, to be kind of like making a joke about, you know, it hey, I’m uh, you know, AI you know, it hey, I’m uh, you know, AI you know, it hey, I’m uh, you know, AI bot um or AI assistant uh for the the bot um or AI assistant uh for the the bot um or AI assistant uh for the the team or whatever. And I think that if

[43:07] team or whatever. And I think that if team or whatever. And I think that if you can make a clever funny name, I you can make a clever funny name, I you can make a clever funny name, I think it’s it’s an enjoyable experience think it’s it’s an enjoyable experience think it’s it’s an enjoyable experience versus like uh yeah, they’re trying to versus like uh yeah, they’re trying to versus like uh yeah, they’re trying to make it sound like they they’re you make it sound like they they’re you make it sound like they they’re you know, I got somebody 24/7 with them that know, I got somebody 24/7 with them that know, I got somebody 24/7 with them that is answering texts. What’s what’s the is answering texts. What’s what’s the is answering texts. What’s what’s the service you were using for the video?

[43:20] service you were using for the video? service you were using for the video? It’s called Hey Genen. H Eye N. Um It’s called Hey Genen. H Eye N. Um It’s called Hey Genen. H Eye N. Um there’s 10 10,000 things the site does, there’s 10 10,000 things the site does, there’s 10 10,000 things the site does, but AI video is the biggest is the but AI video is the biggest is the but AI video is the biggest is the biggest thing. biggest thing. biggest thing. Okay, cool. Yeah. No, it’s a AI is is a Okay, cool. Yeah. No, it’s a AI is is a Okay, cool. Yeah. No, it’s a AI is is a wild world and I uh am definitely wild world and I uh am definitely wild world and I uh am definitely relying heavily on that. Um do you find relying heavily on that. Um do you find relying heavily on that. Um do you find that there’s a model better for um that there’s a model better for um that there’s a model better for um social media research, social media social media research, social media social media research, social media content development than others if content development than others if content development than others if you’re you know chat GPT cla I mean if

[43:50] you’re you know chat GPT cla I mean if you’re you know chat GPT cla I mean if you’re trying to yeah find out you’re trying to yeah find out you’re trying to yeah find out it’s all it’s all about the prompts that it’s all it’s all about the prompts that it’s all it’s all about the prompts that you use right so like you know chat GPT you use right so like you know chat GPT you use right so like you know chat GPT is fantastic if you know what to type in is fantastic if you know what to type in is fantastic if you know what to type in to get good results to get good results to get good results so like the tip I would give you if so like the tip I would give you if so like the tip I would give you if you’re using it for Facebook or for you’re using it for Facebook or for you’re using it for Facebook or for Instagram content um it’s not great at Instagram content um it’s not great at Instagram content um it’s not great at creating images Yeah, it just it’s okay.

[44:11] creating images Yeah, it just it’s okay. creating images Yeah, it just it’s okay. Like Like Like I can’t create a video with JGBT, but I I can’t create a video with JGBT, but I I can’t create a video with JGBT, but I can create a script for a video and then can create a script for a video and then can create a script for a video and then put it into another AI video software put it into another AI video software put it into another AI video software and then use that. and then use that. and then use that. Um, so you sometimes you do have to jump Um, so you sometimes you do have to jump Um, so you sometimes you do have to jump around a little bit. But if you give it around a little bit. But if you give it around a little bit. But if you give it a good prompt for Facebook and say like, a good prompt for Facebook and say like, a good prompt for Facebook and say like, “Hey, I’m a 37year-old realtor living in “Hey, I’m a 37year-old realtor living in “Hey, I’m a 37year-old realtor living in Manhattan and my goal is to do a post Manhattan and my goal is to do a post Manhattan and my goal is to do a post that converts my friends into potential

[44:33] that converts my friends into potential that converts my friends into potential investors. Please write me five posts investors. Please write me five posts investors. Please write me five posts options for posts that elate excitement options for posts that elate excitement options for posts that elate excitement and fear of loss and site and use and fear of loss and site and use and fear of loss and site and use statistics and 90s pop culture statistics and 90s pop culture statistics and 90s pop culture references like that’s a very specific references like that’s a very specific references like that’s a very specific prompt right but if I were to write that prompt right but if I were to write that prompt right but if I were to write that prompt it would give me five very prompt it would give me five very prompt it would give me five very specific answers then I might say before specific answers then I might say before specific answers then I might say before each response explain to me your logic each response explain to me your logic each response explain to me your logic on why your idea is a good idea and then

[44:58] on why your idea is a good idea and then on why your idea is a good idea and then it’ll actually show its work and explain it’ll actually show its work and explain it’ll actually show its work and explain to you the reasoning behind it which to you the reasoning behind it which to you the reasoning behind it which literally like it’s better than what literally like it’s better than what literally like it’s better than what your intern can do on day one. Um, so your intern can do on day one. Um, so your intern can do on day one. Um, so that’s how I would use it. I think it’s that’s how I would use it. I think it’s that’s how I would use it. I think it’s less about the software that you use and less about the software that you use and less about the software that you use and because it’s all drawing from the same because it’s all drawing from the same because it’s all drawing from the same stuff. It’s more about the prompts that stuff. It’s more about the prompts that stuff. It’s more about the prompts that you give it.

[45:13] you give it. you give it. Yeah, that makes sense. That makes a lot Yeah, that makes sense. That makes a lot Yeah, that makes sense. That makes a lot of sense. Um, that’s really helpful. of sense. Um, that’s really helpful. of sense. Um, that’s really helpful. Good good tips and I love the ’90s Good good tips and I love the ’90s Good good tips and I love the ’90s references because that is uh what would references because that is uh what would references because that is uh what would what would hit for uh my my crew as what would hit for uh my my crew as what would hit for uh my my crew as well. Um, yeah, man. I I I feel like we well. Um, yeah, man. I I I feel like we well. Um, yeah, man. I I I feel like we have a million I have a million have a million I have a million have a million I have a million questions I could ask you. Um, but we we questions I could ask you. Um, but we we questions I could ask you. Um, but we we can probably just go right into that can probably just go right into that can probably just go right into that golden nugget thing. I mean, you’ve golden nugget thing. I mean, you’ve

[45:34] golden nugget thing. I mean, you’ve given us a million already. Do you have given us a million already. Do you have given us a million already. Do you have any other golden nuggets to share? any other golden nuggets to share? any other golden nuggets to share? Yeah. So, you kind of mentioned you Yeah. So, you kind of mentioned you Yeah. So, you kind of mentioned you touched on this at the beginning, so I touched on this at the beginning, so I touched on this at the beginning, so I feel like I’m kind of piggybacking off feel like I’m kind of piggybacking off feel like I’m kind of piggybacking off you, but my golden nugget is something you, but my golden nugget is something you, but my golden nugget is something that like a title professional taught me that like a title professional taught me that like a title professional taught me 12 years ago, and she said, “Matt, your 12 years ago, and she said, “Matt, your 12 years ago, and she said, “Matt, your number one skill is not marketing. Your number one skill is not marketing. Your number one skill is not marketing. Your number one skill is building social

[45:54] number one skill is building social number one skill is building social capital and a huge list of people that capital and a huge list of people that capital and a huge list of people that owe you one and want to invest in your owe you one and want to invest in your owe you one and want to invest in your future.” And I didn’t really know what future.” And I didn’t really know what future.” And I didn’t really know what it meant at the time, but basically it’s it meant at the time, but basically it’s it meant at the time, but basically it’s a tip that every realtor can use because a tip that every realtor can use because a tip that every realtor can use because like you said before, every realtor is like you said before, every realtor is like you said before, every realtor is in the position to refer so many other in the position to refer so many other in the position to refer so many other people, right? Like just in the people, right? Like just in the people, right? Like just in the transaction alone, you have a lender, an transaction alone, you have a lender, an transaction alone, you have a lender, an insurance agent, a title company, an

[46:18] insurance agent, a title company, an insurance agent, a title company, an inspector. You then after they move in, inspector. You then after they move in, inspector. You then after they move in, you have a contractor. You refer them to you have a contractor. You refer them to you have a contractor. You refer them to local businesses. Maybe they need a local businesses. Maybe they need a local businesses. Maybe they need a place to get their haircut. Maybe they place to get their haircut. Maybe they place to get their haircut. Maybe they need a new church. Maybe they need a need a new church. Maybe they need a need a new church. Maybe they need a bowling league. I don’t know, a daycare bowling league. I don’t know, a daycare bowling league. I don’t know, a daycare facility. So, you’re connecting them, facility. So, you’re connecting them, facility. So, you’re connecting them, but most realtors, what they’re not but most realtors, what they’re not but most realtors, what they’re not doing is writing down and tracking the doing is writing down and tracking the doing is writing down and tracking the referrals they give. They only track the

[46:35] referrals they give. They only track the referrals they give. They only track the referrals they get if they’re good at referrals they get if they’re good at referrals they get if they’re good at their job. So, what I’m suggesting is if their job. So, what I’m suggesting is if their job. So, what I’m suggesting is if you what you measure, you will be you what you measure, you will be you what you measure, you will be successful with. So, measure the successful with. So, measure the successful with. So, measure the referrals you give out and then simply referrals you give out and then simply referrals you give out and then simply call all those people and businesses at call all those people and businesses at call all those people and businesses at the end of every year, maybe more, and the end of every year, maybe more, and the end of every year, maybe more, and say, “Hey, were those good referrals?

[46:50] say, “Hey, were those good referrals? say, “Hey, were those good referrals? Like, I sent you three clients that Like, I sent you three clients that Like, I sent you three clients that wanted to remodel their homes. Did you wanted to remodel their homes. Did you wanted to remodel their homes. Did you close them? Did did you make money off close them? Did did you make money off close them? Did did you make money off that? Was that good for your family? that? Was that good for your family? that? Was that good for your family? like, “Do you want more like that?” like, “Do you want more like that?” like, “Do you want more like that?” Awesome. Awesome. Awesome. And then the likelihood is they’re going And then the likelihood is they’re going And then the likelihood is they’re going to then remember what you did for them to then remember what you did for them to then remember what you did for them and hopefully sends some back to you.

[47:06] and hopefully sends some back to you. and hopefully sends some back to you. I’m constantly just like people so that they like me more. So people so that they like me more. So people so that they like me more. So that then when I need something, they that then when I need something, they that then when I need something, they think of me. So like half the time, like think of me. So like half the time, like think of me. So like half the time, like if I’m if I’m trying to get with a if I’m if I’m trying to get with a if I’m if I’m trying to get with a realtor and get them to send us realtor and get them to send us realtor and get them to send us business, but I don’t like have business business, but I don’t like have business business, but I don’t like have business to send them yet, I’ll find out what to send them yet, I’ll find out what to send them yet, I’ll find out what they need. I’d be like, “Hey, like, oh, they need. I’d be like, “Hey, like, oh, they need. I’d be like, “Hey, like, oh, you’re really busy. Oh, you don’t even you’re really busy. Oh, you don’t even you’re really busy. Oh, you don’t even have time to work the buyers you do

[47:26] have time to work the buyers you do have time to work the buyers you do have. Well, do you want me to refer you have. Well, do you want me to refer you have. Well, do you want me to refer you a new agent that could join your team? a new agent that could join your team? a new agent that could join your team? Because I I meet with 20 new agents a Because I I meet with 20 new agents a Because I I meet with 20 new agents a month and I could connect you with a new month and I could connect you with a new month and I could connect you with a new agent. They’d be like, “Dude, if you agent. They’d be like, “Dude, if you agent. They’d be like, “Dude, if you connect me with a new agent, I’ll connect me with a new agent, I’ll connect me with a new agent, I’ll definitely send you a deal.” So, I do.

[47:38] definitely send you a deal.” So, I do. definitely send you a deal.” So, I do. And then I guarantee that I’ll get And then I guarantee that I’ll get And then I guarantee that I’ll get business in the future from the person I business in the future from the person I business in the future from the person I referred to them and them. referred to them and them. referred to them and them. So, it’s always like just building that So, it’s always like just building that So, it’s always like just building that social capital in a creative way. Every social capital in a creative way. Every social capital in a creative way. Every one of your clients needs something. one of your clients needs something.

[47:49] one of your clients needs something. Whether they’re a teacher and they need Whether they’re a teacher and they need Whether they’re a teacher and they need school supplies once a year, or whether school supplies once a year, or whether school supplies once a year, or whether they’re a nurse and they just want uh they’re a nurse and they just want uh they’re a nurse and they just want uh some comfy compression socks delivered some comfy compression socks delivered some comfy compression socks delivered to them and their fellow nurses a couple to them and their fellow nurses a couple to them and their fellow nurses a couple times a quarter. Like, everyone needs times a quarter. Like, everyone needs times a quarter. Like, everyone needs something. Maybe if they’re rich, they something. Maybe if they’re rich, they something. Maybe if they’re rich, they need a donation to their favorite need a donation to their favorite need a donation to their favorite charity. Or maybe they need you to show charity. Or maybe they need you to show charity. Or maybe they need you to show up and volunteer. Or maybe they need you

[48:07] up and volunteer. Or maybe they need you up and volunteer. Or maybe they need you to babysit their kids when they’re going to babysit their kids when they’re going to babysit their kids when they’re going out. I don’t know. Everyone needs out. I don’t know. Everyone needs out. I don’t know. Everyone needs something. But track it so that you can something. But track it so that you can something. But track it so that you can call and follow up. That’s my nugget. call and follow up. That’s my nugget. call and follow up. That’s my nugget. I love it. That’s really good advice. I love it. That’s really good advice. I love it. That’s really good advice. And yeah, you have to have that time, And yeah, you have to have that time, And yeah, you have to have that time, the time blocking dedicated to to get the time blocking dedicated to to get the time blocking dedicated to to get these things done. I mean, you have to these things done. I mean, you have to these things done. I mean, you have to be working on your business, not just in be working on your business, not just in be working on your business, not just in your business. And uh be intentional

[48:28] your business. And uh be intentional your business. And uh be intentional about building that social capital and about building that social capital and about building that social capital and yeah, being a systematic really good yeah, being a systematic really good yeah, being a systematic really good friend to your sphere. So that’s friend to your sphere. So that’s friend to your sphere. So that’s perfect. Uh what about a favorite book, perfect. Uh what about a favorite book, perfect. Uh what about a favorite book, a fundamental book that you everybody a fundamental book that you everybody a fundamental book that you everybody should read or just one you’re kind of should read or just one you’re kind of should read or just one you’re kind of currently enjoying?

[48:44] currently enjoying? currently enjoying? Yeah. So, I’ll give you two. I’ll give Yeah. So, I’ll give you two. I’ll give Yeah. So, I’ll give you two. I’ll give you like a amusing one and then I’ll you like a amusing one and then I’ll you like a amusing one and then I’ll give you like a super business one. So, give you like a super business one. So, give you like a super business one. So, the super business one that I like right the super business one that I like right the super business one that I like right now, I’ve read it a couple times. I now, I’ve read it a couple times. I now, I’ve read it a couple times. I making my kids read it. It’s called the making my kids read it. It’s called the making my kids read it. It’s called the richest man in Babylon.

[48:57] richest man in Babylon. richest man in Babylon. It’s like 60 pages if that. And it’s It’s like 60 pages if that. And it’s It’s like 60 pages if that. And it’s it’s almost like what I would describe it’s almost like what I would describe it’s almost like what I would describe as like a parable about a guy, you know, as like a parable about a guy, you know, as like a parable about a guy, you know, 5,000 10,000 years ago that learns the 5,000 10,000 years ago that learns the 5,000 10,000 years ago that learns the value of hard work and what happens if value of hard work and what happens if value of hard work and what happens if you don’t work hard. Um, it kind of you don’t work hard. Um, it kind of you don’t work hard. Um, it kind of talks about starting a business, talks about starting a business, talks about starting a business, investing a little bit. Uh, just an investing a little bit. Uh, just an investing a little bit. Uh, just an awesome read and the message is so awesome read and the message is so awesome read and the message is so simple for anyone to understand. So, simple for anyone to understand. So,

[49:20] simple for anyone to understand. So, that’s like the the business one. The fun one is about the story of Ernest The fun one is about the story of Ernest The fun one is about the story of Ernest Shackleton who was the first like I Shackleton who was the first like I Shackleton who was the first like I guess first boat captain to go to the guess first boat captain to go to the guess first boat captain to go to the Antarctic or the Arctic. Um, and he it’s Antarctic or the Arctic. Um, and he it’s Antarctic or the Arctic. Um, and he it’s a story of like leadership, courage, a story of like leadership, courage, a story of like leadership, courage, endurance. is one of the craziest true endurance. is one of the craziest true endurance. is one of the craziest true stories ever told. It gives me stories ever told. It gives me stories ever told. It gives me goosebumps every time I read it. And I goosebumps every time I read it. And I goosebumps every time I read it. And I mean, it is a story. It’s It’s Moby Dick mean, it is a story. It’s It’s Moby Dick mean, it is a story. It’s It’s Moby Dick meets inspiration. Just an awesome book.

[49:53] meets inspiration. Just an awesome book. meets inspiration. Just an awesome book. I love that kind of stuff. Uh I you I love that kind of stuff. Uh I you I love that kind of stuff. Uh I you know, I got really inspired by Teddy know, I got really inspired by Teddy know, I got really inspired by Teddy Roosevelt uh uh there for a little bit Roosevelt uh uh there for a little bit Roosevelt uh uh there for a little bit and he had a once he lost a presidential and he had a once he lost a presidential and he had a once he lost a presidential race, he like tried to chart a new race, he like tried to chart a new race, he like tried to chart a new section of the Amazon River. Um, it’s section of the Amazon River. Um, it’s section of the Amazon River. Um, it’s something I’d never heard of before, but something I’d never heard of before, but something I’d never heard of before, but that kind of like exploration stuff is I that kind of like exploration stuff is I that kind of like exploration stuff is I Yeah, it’s awesome. I love it. I’ll have Yeah, it’s awesome. I love it. I’ll have Yeah, it’s awesome. I love it. I’ll have to check that out.

[50:14] to check that out. to check that out. Yeah. Yeah. Yeah. Yeah. Ted Teddy was a crazy crazy guy. I Yeah. Ted Teddy was a crazy crazy guy. I Yeah. Ted Teddy was a crazy crazy guy. I a great president. Um, anyway, so a great president. Um, anyway, so a great president. Um, anyway, so a little bit crazy to want to be a little bit crazy to want to be a little bit crazy to want to be president, but that’s a whole another president, but that’s a whole another president, but that’s a whole another story. story. story. Well, yeah, you can make way more money. Well, yeah, you can make way more money. Well, yeah, you can make way more money. There you go. He got shot and he just There you go. He got shot and he just There you go. He got shot and he just kept uh kept talking. He’s like, “It kept uh kept talking. He’s like, “It kept uh kept talking. He’s like, “It takes more than that to kill a bull takes more than that to kill a bull takes more than that to kill a bull moose.” and he just got doing a speech.

[50:37] moose.” and he just got doing a speech. moose.” and he just got doing a speech. What a what a man. Um anyway, so I am What a what a man. Um anyway, so I am What a what a man. Um anyway, so I am not running for president. I agree with not running for president. I agree with not running for president. I agree with you. I would rather live a quiet life um you. I would rather live a quiet life um you. I would rather live a quiet life um and sell some real estate and invest and and sell some real estate and invest and and sell some real estate and invest and uh yeah, kind of live live free of uh yeah, kind of live live free of uh yeah, kind of live live free of complications and headaches and and that complications and headaches and and that complications and headaches and and that sounds like a big headache to me. Um sounds like a big headache to me. Um sounds like a big headache to me. Um what about uh if anybody’s interested in what about uh if anybody’s interested in what about uh if anybody’s interested in I mean you you have services as well. So I mean you you have services as well. So

[50:58] I mean you you have services as well. So I mean you said is it like web I mean you said is it like web I mean you said is it like web development? What was I mean how can development? What was I mean how can development? What was I mean how can they reach out to you and follow you? they reach out to you and follow you? they reach out to you and follow you? If you’re a realtor and you if you’re a If you’re a realtor and you if you’re a If you’re a realtor and you if you’re a lender, if you’re a realtor and you’re lender, if you’re a realtor and you’re lender, if you’re a realtor and you’re listening, you have questions, I am an listening, you have questions, I am an listening, you have questions, I am an open book. I can send you some guides on open book. I can send you some guides on open book. I can send you some guides on some of the marketing that we offer. Uh some of the marketing that we offer. Uh some of the marketing that we offer. Uh you can check out my book on Amazon.

[51:15] you can check out my book on Amazon. you can check out my book on Amazon. It’s called Tag, the tangible action It’s called Tag, the tangible action It’s called Tag, the tangible action guide for real estate marketing. But if guide for real estate marketing. But if guide for real estate marketing. But if you’re a realtor in the United States you’re a realtor in the United States you’re a realtor in the United States and you you have a question, DM me on and you you have a question, DM me on and you you have a question, DM me on Instagram. I’m an open book. You’ll get Instagram. I’m an open book. You’ll get Instagram. I’m an open book. You’ll get to see uh marketing videos and tips that to see uh marketing videos and tips that to see uh marketing videos and tips that I post as well as pictures of me I post as well as pictures of me I post as well as pictures of me traveling with my family and our travel traveling with my family and our travel traveling with my family and our travel tips.

[51:32] tips. tips. Uh, so on there I’m Matt Musket88. Uh, so on there I’m Matt Musket88. Uh, so on there I’m Matt Musket88. Uh, super simple. But if you if you’re Uh, super simple. But if you if you’re Uh, super simple. But if you if you’re looking for do some of the marketing for looking for do some of the marketing for looking for do some of the marketing for you and you want to do some lead you and you want to do some lead you and you want to do some lead generation on Google Ads, building a new generation on Google Ads, building a new generation on Google Ads, building a new website, I’m your guy. Uh, my wife and I website, I’m your guy. Uh, my wife and I website, I’m your guy. Uh, my wife and I own a web development firm. We do search own a web development firm. We do search own a web development firm. We do search engine optimization, Google Ads, Google engine optimization, Google Ads, Google engine optimization, Google Ads, Google Business, and a whole host of other Business, and a whole host of other Business, and a whole host of other services. Help them make their own AR.

[51:55] services. Help them make their own AR. services. Help them make their own AR. So if you’re interested, hit me up on So if you’re interested, hit me up on So if you’re interested, hit me up on you can email me mattismarketing.com. you can email me mattismarketing.com. you can email me mattismarketing.com. Well, Matt, it it was a very fun Well, Matt, it it was a very fun Well, Matt, it it was a very fun conversation. I think a lot of people conversation. I think a lot of people conversation. I think a lot of people will gain lots of beneficial will gain lots of beneficial will gain lots of beneficial information, lots of golden nuggets information, lots of golden nuggets information, lots of golden nuggets throughout the whole episode. So, thanks throughout the whole episode. So, thanks throughout the whole episode. So, thanks so much for being on the show.

[52:10] so much for being on the show. so much for being on the show. Thanks. It was a blast. Thanks. It was a blast. Thanks. It was a blast. Thanks for listening to the REI Agent. Thanks for listening to the REI Agent. Thanks for listening to the REI Agent. If you enjoyed this episode, hit If you enjoyed this episode, hit If you enjoyed this episode, hit subscribe to catch new shows every week. subscribe to catch new shows every week. subscribe to catch new shows every week. Visit reiagent.com Visit reiagent.com Visit reiagent.com for more content. for more content. for more content. Until next time, keep building the life Until next time, keep building the life Until next time, keep building the life you want.

[52:24] you want. you want. All content in the show is not All content in the show is not All content in the show is not investment advice or mental health investment advice or mental health investment advice or mental health therapy. It is intended for therapy. It is intended for therapy. It is intended for entertainment purposes