From Broke to Booked Solid: Building a YouTube Empire in Real Estate with Robyn Cavallaro

[0:00] welcome back to the rei agent we are here with robin cavallero robin thanks so much for joining us thank you for having me um where are you coming out of robin i am in the villages florida which is in central florida and the community is an active adult community i’ve been selling here for about six years okay robin i recently knew if somebody went to visit there and they said they’re going to the villages and it’s like is this like a hotel was this a resort uh and i yeah then i looked it up it’s like oh that’s that’s an area so uh that is it is it so it’s an active retirement community how how large is it well from one end the furthest end to the other is probably about 25 miles there are almost 150 000 residents 150 to 200 000 and it keeps growing sure and is that would would somebody that sells in that area kind of hyper focus on that demographic like it like i know sometimes there’s almost unspoken rules about like you know you don’t sell over here not that you can’t just that you know how often do you go outside of that community well when i began my real estate career here in florida i went anywhere i was advertising actually on zillow half an hour south of

[1:21] here but as my business evolved and my youtube channel grew i really concentrate on the villages now if i have a valued customer that i’ve done a lot of business with and they’re looking outside of the community um i will do that but if it’s anything outside of this immediate area i’ll usually send one of my teammates um to take care of that area sure i mean there’s definitely the truth and the riches in this is in the niches right yeah well you know people buy and sell here like crazy and it’s not uncommon for a buyer a homeowner to have purchased two to three homes so um it’s a virtual goldmine here okay yeah that’s awesome and i know there’s probably a ton of people wanting to move there i would imagine i mean that’s i know a lot of people want to snowboard or just relocate to warmer weather in general yeah well and they’re buying into the lifestyle that’s because we have 46 executive golf courses that you can play on any day of the week as part of your amenity fee we have almost 300 pickleball courts swimming pools tennis courts recreation centers 4 000 clubs so it is really an active place to be wow that’s crazy all right so uh you have one more client i’m i’m heading down

[2:43] um yeah now tell me tell me about how do you how you got into real estate what got you started so my background is food i had a restaurant cater cooked big different uh restaurant desserts excuse me for restaurants and then uh when i moved down here i had a successful restaurant and made a bad business decision uh put me in a whole bunch of debt and i had to get out underneath that and i ended up getting rid of everything well getting rid of everything i had to and i moved down here but i got into the food business again as a sales rep for a food purveyor but during covid things were crazy so i thought i’m an entrepreneur 56 years old at the time what do i do i need a plan b before they give it to me i got my real estate license and um i was doing it as a side hustle and then um as i was making these youtube videos and then all of the sudden i put in one of my videos who i worked for as a realtor up front and i sold four homes that week so i thought you know there’s something to this real estate definitely something with youtube so that’s how i got into it and how i started my way on a successful

[4:00] path now that’s i think a question people often ask or or or um wrestle with when they get started is is can i do this successfully as a side hustle um and i guess you know i would be a testament to that you would be a testament to that um it was a fine way to get started but if you were to go back and start over again now that you’ve seen the success you’ve seen like would you do it again as a side hustle or would you uh you know try to find a way to commit and go all in i think you need to be all in i actually had a couple people have asked me you know can i do this on the side it’s like not if you want to make any kind of money you can’t you have to it has to be a full-time job because i say this emphatically real estate is not a hard job but you must work hard at it and you know i i have people why are you so successful or how are you so successful i put 15 hours a day into this business i’m up at 6 a.m i’m on the computer until 10 i don’t leave my home until 10 but i’m posting on social media creating content following up with customers working on whatever other things i’m working on because i write books and i’m working on trainings uh for realtors to do what i do but all

[5:19] of that to develop your expertise takes time and effort and you just can’t do it playing around as i would call it yeah and you know i think you know i think it also everybody’s life situation is different when we when we started our number one goal uh was to pay off student loans uh we wanted to to be free of that burden um as fast as possible so you know having both our goal of being uh debt free was bigger than being a full-time agent but i was i was um treating it like you know a 15 hour a day job anyway while i was i was lasered in like you know and and it you know it can take a little bit depending on the market you know this was 2014 um so things were not super busy then and uh it was a buyer’s market so you you know it might take a couple weeks for you to get a house that somebody likes under contract because it’s just they’re all just dragging their taking their time but anyway so you know it took a little bit time to build up um but at the same time you know i was laser focused i was 100 in and i think that might be um a gift and a curse of mine is is that ability just kind of like laser in and get hyper focused something uh but not everyone’s like that so i think

[6:35] probably you know for the vast majority of people like you said like you know you you probably need to have fire of like you know if i don’t produce i’m i have no income and i’m starting off crash that’s that’s fire well and you know what i think happens is you get into a brokerage and brokers i just did a um a podcast i have a new podcast called stop chasing start attracting but i say your broker lies to you because they’re hammering you you need listings listing listing listings but i think that buyers are where you need to be because the buyers have the money the buyers are the ones that are ready to buy the sellers are sitting there waiting for those buyers to come and do you want to be offense or do you want to be defense now a good team has a balance of both you have to have offense and defense but in the beginning it’s my opinion it’s easier to get the buyer you need to prove your expertise your knowledge and your trustworthiness that like no like trust quality and you’ll get buyers eventually you’ll get listings but if you’re chasing listings right up front you’re going to be hungry that’s i will swear by that every day

[7:45] i built my business on buyers yeah and i have listings and i actually in my podcast i showed where from 2021 until today how many sales i’ve had based on buyer sales versus listing sales and my listings increased so obviously my income increased but my buyers always outweigh the listings yeah yeah i think i know that often people will want to kind of specialize in one or the other and i just haven’t really found a great way of fully doing that no i think like there are ways of uh yeah i mean anyway so i i can see where you’re coming from on that um i do want to dig into this this youtube a little bit with you so so how that starts and kind of yeah tell us a little bit more about that story of how you got into youtube and saw success there sure so when i had my restaurant in pennsylvania uh there was a point in time there was an accident and the restaurant was destroyed and we were building it back and i’m thinking at that point in time what else should i do with my life so i started to study social media and i presented i did a keynote and i spoke with groups on how to grow your business and your brand using social media so i was used to being on camera talking in front of people

[9:04] and i had been on local television as well cooking but learning how to hone that craft on being able to speak and get your point across so then when i came down here it was just natural for me to start to talk about real estate but it’s really obviously evolved and i just when you provide value in your content your buyers will follow you the sellers will come talk about there’s so many things that you can talk about in your community and i find that a lot of realtors just sit there with the camera saying oh we’re having fun over here and we’re doing this and we’re doing that and that’s great you need to have that balance but you need to provide value talk about taxes talk about the um new construction going on you know talking about the community where the hospitals are where the schools are where the shopping is you put in there hey i was at this great restaurant but it’s right around the corner from this new housing development and let’s go take a look down there there’s so many things that people are missing the boat and that’s what i want to teach in my trainings or is very easy to do the hardest part

[10:08] though is getting this thing and sticking it in your face and starting to talk that is the biggest hurdle and um i want to say i have no humility i mean i have a little bit of makeup on but i’ve come off the pickle part sweaty no makeup stick the camera i’m gonna have fun on my face and say hey you want to live here this lifestyle is amazing look i just played pickleball i had this and this and come on down and people love it so you have to be your authentic self that’s a that’s no newscaster no news anchor scripted you know a lot of times it’s just off the cuff and that really brings people to you because they can relate to you yeah no i agree um i wanted to get into maybe brainstorming some of the ways to to to get over like having that camera in your face and talking naturally uh but before i do that i was just curious if you feel like a lot of the business comes from like people considering or looking to relocate to your area um and and they’re just kind of trying to explore what it’s like um and get a better idea and your stuff comes up on youtube because you’re you’re you’re doing it is that majority of it or

[11:17] or do you have content and other following from people that are actually living in the in the community and want to like relocate to relocate to something else yeah it starts off with them researching and because this community i mean it’s it is unique but every community is the same people are moving into it so they’re researching they’re looking why should i move there what are the houses like what’s the community like so they research the villages and my videos start popping up because i talk about the things that you need to know about buying here we have something called the bond we have something called the cdd districts we’re not a homeowners association i talk about that the tax rates the different tax areas i’ll go into talking about the different homes and the styles of homes and what you can find what the prices are what it costs to renovate a home all these things people need to know when they’re moving into any community not just this community and once they start watching you they start binging and they’re like oh wow she really knows what she’s talking about i’m up to almost 16 000

[12:19] subscribers but oddly enough 85 of the people who watch my content don’t subscribe and i’m finding that i do a lot of long form content i just bought a program called opus clips and i started clipping everything letting it clip it and pushing it out on facebook and tiktok and i can’t tell you the amount of calls i’m getting from people that are seeing me on facebook and tiktok and i didn’t harness that at all and then i don’t know if you watch gary v he talks about how social media is no more social it’s interest and i can see that transformation from years ago where your friends had to follow you and follow what you did to see the content now it doesn’t matter you put out a piece of content about the villages or omaha nebraska and anybody that’s in those areas are going to see your content and it’ll attract them to you and i i actually got my facebook page monetized which i didn’t know you could do believe it or not um i had over a million views in january wow on my facebook page yes it’s i i’m i’m shocked myself it’s awesome but the the video form content gives you the platform to get in there and

[13:35] give people the information that they’re looking for to help them make an informed not emotional buying decision yeah yeah and that that trust building uh like you know they you probably get this a lot but like you know people who finally reach out to you and talk to you are going to be like i feel like i already know you do they do you get that a lot yeah i get that all the time i’ve they treat me like a movie star almost they’re like oh my god you look just like you do on tv yeah but i love it because they tell me how informative and how much information i gave them that helped them make a decision so it is rewarding i get all of my business from youtube i do not pay to advertise myself anywhere youtube actually pays me to advertise my own business and i get the platform to say whatever i want however i want which is also very strong because i can deliver that message and i tell you no matter what anytime i go on and say hey you know i was in a bunch of homes this week and some are really nice but let me tell you some are a bunch of dumps they love that because there’s so many realtors out there that open the door and let you go they don’t guide you they don’t consult you

[14:51] they don’t tell you you know i hate this house okay we can find something else better for you in this price range where you don’t have to spend 35 40 000 to renovate it but you need to know what you’re talking about that does take some experience so you do have to put the effort in it but you’re right they have to know and trust you and i have developed that i even so i bought a home to rent and you know i i didn’t really have to do too much to it i made it look really nice but i because people see me on youtube they rent my home because they know who i am they know who they’re renting from and that is that is like a short-term rental or like a long-term i’ve done it all short-term you know i thought about doing it long-term but i had someone tell me that it seemed like all their long-term rent has destroyed the house um but in this community because we have something called the bond the cdd the amenity fee and all these associated fees buying a house for a long-term rental you might not make any money on it you might be lucky if you break even so i went that short-term route but selfishly enough

[15:59] i did it because i have buyers coming into town yeah they’re gonna like they’re probably scoping it out to see what they want to see what people are probably shopping on airbnb to scope it out because they want to see what that’s all about that makes a ton of sense um yeah no so obviously you are have no problem um communicating effectively um you’re doing it now you’re not you haven’t come on here and you haven’t been shy and like kind of like trying to figure out the words but that doesn’t come to everybody naturally that doesn’t come to everybody easily um i am terrible i feel like i’m a overall a terrible communicator and um i’ve gotten confident gotten more i’ve got better at it by just doing reps like by by doing this by forcing myself to do this um what do you think are some strategies for for people to kind of get past that that hurdle that mental barrier well i think the first thing is you start off slow with what you know don’t try to go and make videos about topics and information that you’re very sketchy because that’s where you’ll start to get caught up find a topic that

[17:04] you know inside and out or just pick one thing and keep hammering it for 90 days and it could be something like taxes or it could be new construction could be how to renovate your home but know that topic inside and out and then it will become very natural to you to get on camera and speak about it and i would say start recording maybe close your eyes and don’t look at yourself and speak and make sure you know what it is that you want to say now for the most part i just got a teleprompter because some of the topic that i want to discuss for my podcast are very detailed and i want to make sure that because i’ll start to talk and go off on tangents because i start talking about one thing and i’m getting trying to get all my points in on the subject um when i talk about the villages i’m usually all off the cuff uh but there i want to make sure i’m succinct and i get all my information and you can you can put a teleprompter right on your phone and that’ll guide you through all the topics that you want to hit and that might make you a little bit more comfortable but just know your subject speak about one subject if you

[18:09] have knowledge of and don’t try to get into everything right away you know i would say that’s i mean knowing what you’re going to say is definitely huge i mean that’s going to make a big difference like that you’re confident with what you’re talking about you’re not struggling to think about what to say um i wonder if like if if somebody just set a goal for themselves that they’ll they’ll make one video and say i’m not posting this like if that’s the fear like i’m not going to put it anywhere i’m going to record a video every day for two weeks for a month and just to see how how like you know instead of having to take the 15 takes you know i say i’m not going to do uh if i screw up what i say we’re just gonna keep going because we’re not posting this anything and then just you know do a five minute video or whatever for for every day for a month i bet that would drastically change uh their ability to just talk comfortably on in front of the camera um no that oh sorry go ahead well i was just thinking like you know it might feel pointless um to like if you feel like you should do something with it but you know maybe after the 30 days you’ll have content that you

[19:10] could actually post then as well well you know i think um i’m recording a video for the pod which the podcast is actually on apple and also on my youtube channel but um you know you need to define who you are define who you serve and what makes you different and when you can do those three things it makes it a lot easier to speak because you’re coming from a direction and you’re talking about a topic and you know who your avatar is what your avatar is and what your buyer’s avatar is and don’t try to be everything to everybody right up front because you’ll your message is all over the place your message has to be succinct yeah no that’s true it’s very true uh it’s like starting with the candid mind um as well um you know i i did interview somebody um in a similar kind of situation to you they’re um out of montana is it is that where um there’s that show um yellowstone yellowstone yeah montana sure yeah so so they were they they got a ton of people wanting to to relocate to their area they dreamed about living out in the wilderness and all this kind of stuff um and so their videos also

[20:22] were just kind of you know like informative about this area um and their style was also long form um and they found and i was curious about if this is true for you or not if you’re noticing anything is that the by posting short form on youtube specifically it kind of hurt their long form uh views like it actually kind of took a dive from where they’re where they were you mentioned facebook and tiktok do you have you put the short term on youtube as well yes i post to all the outlets and what i do is in the top part over my head i let them know this is the topic link to the full the entire episode below 98 of the people don’t read it they’ll blast me you didn’t say anything it’s like i said the full video is on youtube um so you either have to cut them up and post that or just post a 90 second so here’s an example i do home tours and they’re whatever five six seven eight minutes but what i started to do was just do a 90 second video here this is a 90 second tour i’m going through real fast through the home and i post that short and then i link the long term the long form to it but yes people i now see what and are digesting that short form content over the long form but you have

[21:49] to let them know there is long form there because if you want to grow anything you really still need to do that long term it’s like the team thing offense defense you need both to have a great team so you need the long form but i think you really need to drive them now to that short form our attention span is becoming minuscule and i don’t care what you are yeah no it’s true demographic is 55 plus and they’re still watching all of that short form content yeah when i think a lot of the platforms like instagram and stuff was really pushing for those those reels um to and they they would kind of reward you for buying that content i think youtube is probably more uh rewarding long form if i’m not mistaken i think they i mean they have short form they want that to be a thing but i think like they want almost longer content than i i typically put out so um well the long form is where they make their money because they can put at more advertisements in there but of course you can’t depend on what you’re what you’re talking about it’s really hard to get everything into 90 seconds well actually um 90 seconds

[22:57] more for reels you can now do short form youtube three minutes and that’s a long time um you get a lot of information out there in three minutes but i still do that long form because that’s where you’re going to get your people and that’s where you as the contour and creator will start to make money yeah i think i heard alex hermosi talking about um the the the like the hierarchy of like the different content creation um and kind of i think from a lens of impact maybe uh like how how much people uh are impacted and i think it went you know kind of down from like the short form down like to the long form but then he actually was saying that the live stream is even uh even higher than that and that’s probably i would assume he was talking about uh people that are spending like hours like playing a video game and connecting with their audience or whatever which you know this is definitely different than what we can do um but i’ve thought about and i’ve i’ve implemented a little bit of you know trying to do a uh a live stream like like maybe have like a a friday happy hour live stream kind of thing where um you could

[24:03] field questions in theory um but also just kind of have a topic to go over and then and then that that content becomes you know something evergreen you can then repurpose you can put you can upload where it will already be on youtube it will already be on facebook um you can post it to a blog um and so so that’s a another little trick and i think if you get in a routine like that it can be easier than trying to come up with uh you know ideas and and try to people probably overthink like what are what’s the video going to be i’m i’m you know probably like trying to make this perfect grand grand thing is going to like probably cost a ton of money to get produced um it sounds like for you you’re mostly just kind of shooting off the cuff and uploading are you are you doing much video editing do you have people to help you with that kind of stuff or i do all my i do all my own editing even i try not to edit short form um but i started to do a little bit more of that because i’ve seen the increased engagement with my short form content but i tell you um there are days where i will spend arguing with claude chat

[25:10] gbt and gemini over topics but just like this morning so i came up with this sheet here i did a um i said all right i chat gbt i want you to give me 10 topics to talk about in short so it printed out stuff i’m like i don’t like that so let’s do this and this and this and this and this and it just redid it and i have it give me all the points but i already know the points sure so then i go in and change it up but you just you have to break down your topic into the simplest little thing um what i learned when i went on local television to talk about on the cooking segment i would watch chefs go with all these intricate dishes and they’re so focused on what they’re cooking that they forget to talk about themselves and their establishment i would bring the littlest thing to do and spent my time talking like i would sear a steak and make a sauce and that was it but i got all my points across same thing applies with real estate pick the smallest thing and talk about it you don’t have to try to get into the weeds in even in long-form content you want to keep the information as easy as possible for people to understand and digest so just break that topic down and then you know it could

[26:28] be let’s say um you’re talking about relocating the steps you have to take before you relocate and then just make a list well what happens when you relocate oh you got to pack your stuff up where you’re going to get the packing material oh you got to hire a mover where are you going to find that how to interview them ask the questions to interview now that’s two topics right there on one topic two videos you can create on one topic then you go further what happens when you move who cleans the house you know those types of things so you take one topic and start to break it down into the littlest segments and then video that yeah that’s great that’s really good advice and again like get started like i think like that’s probably the biggest like paralysis paralysis i talked about this with the the investing um stuff here as well um just you know it it’s better to to start making movement start making progress and it will get better i mean you can’t expect to be uh an expert perfect from the very beginning um but if you don’t stop and you keep going um you’ll you will definitely improve well i look at my first videos i’m like oh really but i started on my phone and i edited

[27:36] on the phone i started out everything free because of course i had nothing i was rebuilding my whole life because i lost everything yeah so it’s like how do you do that so the phone you know everything was free and now i’m up to the point where i have a whole studio now i have cameras i have self i’ve got two different types of webcams lighting all over the place but that took years to get to but the simplest thing is just the phone yeah and just get started and look none of us think we look good on camera you know we are not i don’t want to hear ourselves either

[28:16] so yeah you just have to it doesn’t matter what you look like it matters what you’re saying so say things that are impactful and people will listen i love it i would say like i was going to talk about gear too because that’s a natural the next thing a lot of people probably feel like they need way too many things to to make this happen um like you said your phone is is critical i would say probably one of the next biggest thing is going to be some sort of microphone like i think having quality audio people often think they need a camera more it’s got a built-in microphone doesn’t really matter but i feel like often the audio is the thing that um can really differentiate but and that can be fairly inexpensive it doesn’t have to be like this big thing like you can get a lot of different attachments for a phone um there’s you know really really quality stuff for around 100 bucks and then there’s probably like you know very fine stuff for like 12 bucks on amazon so it’s uh i think that’s one of the one of the things but what other 17 their audio is good right out of the phone now i have a yeti but it sound and

[29:22] lighting yeah i mean natural light like my front door back there a lot of times i’ll just stand in the doorway because the light comes in and i’ll look at myself in there and then i’ll go into a dark room with a group look better on the front door when i just woke up with nothing no makeup on but um even in my room i i still hear like you hear professionals their audio is really good and mine’s good in there the soundproofing isn’t as great but as time goes on and if the podcast becomes successful i will invest a little bit more money in putting some soundproofing i have i have curtains there i figure if it’s good enough for joe rogan it’s good enough for me so i have these purple curtains that are behind me not that i’m joe rogan but hey you know yeah yeah you go a little bit of the difference in the voice in the sound but then also i edit in camtasia and there is a noise canceling in there so i can tell it helps but you’re right uh sound absolutely lighting but again when you first start out just your phone that’s it yeah yeah no i think i think that’s again getting started is more important

[30:30] um than than starting with the perfect everything and um so yeah i agree with you completely um i mean so if you were to relocate to a new area if you were to start over um etc would would would social i mean would youtube be the the number one thing that you would uh be focused on i mean is that like been the biggest thing for you yes youtube now makes you a household name you now have your own television show where we used to when we were younger you know well we had three stations but you would go to tv for your information now people go to youtube for their information they’re they’re leaving the news and watching their favorite podcasters so what’s the most natural thing for you to do is to get on there and get in front of people again because the algorithms have changed from social to interest so i mean how many times have you been on and and i don’t know sometimes you’re even thinking or talking with somebody hey i want to buy this and the next thing you know it’s showing up in your facebook page all over the place well youtube is like that as well and if you’re researching something you get all of those videos up again and i think that absolutely i would use that again i would

[31:48] have embraced short-term content probably earlier on and um but yeah and but i still would go the route like i started with the phone then i started editing i got free editing i used davinci resolve which was way over my head to use i use camtasia now because it’s pretty idiot proof i say it’s drag and drag and drop i’m really easy with that but just do it as a progression and make become the expert that’s because that’s what people are looking for they want the expert they want to know that especially with anything you buy you buy a car dealer you want an expert you go if someone do your hair you want the expert with a realtor you want to know that person knows the area the house the price and if you have to look everything up and you don’t know they might not trust you they may move on to the next person so yeah yeah getting getting yourself out there um definitely it’s your people are going to find you more right i mean if you’re yeah i had a follow-up point i was going to make oh you know there’s if if a lot of people use iphones um you know it doesn’t have to be iphones um but if you are looking to also get a computer um then to um work

[33:01] with as well i would definitely i mean if you want to get into any of this stuff like macs have like just super simple editing stuff like you know they have that can definitely work really well too like there’s way more stuff out there but it would come in free like you could just use stuff out of the box and it works pretty so yeah that’s a great way to start yeah but um yeah no uh this is uh you’re making me want to go back to my youtube uh uh my local stuff obviously we’re posting this stuff on youtube all the time but um for my local real estate market that you’re making me want to go back and uh and get that rolling again but um robin do you have some golden nuggets for for the listeners here so um if you are looking to get into real estate uh remember it’s it’s not something where they’re going to open up their checkbook and start handing you money you have to prove yourself and you have to work hard at it that’s the best advice i could give you um also just um have patience most you start to talk to people i have this million dollar listing here million dollar listing there million dollar

[34:15] buy those things don’t come right away last year i sold 29 million dollars worth of real estate i had 88 transactions and i was the queen of 350 000 home and under i had i think i had one sale that was 865 000 so it doesn’t have to be big sales you’re better off closing a lot of smaller ones because those smaller ones keep buying they and they keep referring so you want to keep your sphere open and you want to make sure that you stay in touch with them but you’re constantly cultivating the new and you know again just remember start slow get recording stick the camera in your face and just say what comes natural to you be your own authentic self and the buyers will come to you and start with buyers please don’t start with listings listings will come but buyers are beautiful because they have the money and they’re ready to spend it i love it um what about a book so you have a fundamental book or um one that you think uh that a fundamental one you think everybody should read or maybe one that you’re currently really enjoying well i’d have to say i think anything dave ramsey he’s very inspirational and he’s very

[35:32] informative he actually i read one of his books and he helped me get out of debt a long time ago but um yeah i i have written some books if you want to get into real estate as a change of career or can i show you them yeah yeah i was kind of next gonna ask for your socials and your plug this one is on amazon it’s uh for people who are looking to get back into real estate and there may be change of career everything you need to know and then this is if you’re a millennial and you want to get into real estate because i think a lot of young people don’t think about real estate as a career it’s as they get older but i think if you get into real estate at a young age that that is a great growth opportunity for you now you may have to start a little bit as a side hustle because you need income but definitely um think about real estate as a career and i do have another book coming out probably in a month it’s your first 12 deals how to successfully get them and one of the things i do have a podcast i’m always selling so i have a podcast called stop chasing start attracting it’s new i have a couple of

[36:40] episodes out it’s on spotify on apple i heart music and it’s also on my stop chasing start attracting youtube channel and video form okay and and what about your other youtube and social media other social media like instagram so i have uh robin cavallero as my real estate channel with all the information about living in the villages florida and uh i am on i’m on facebook i’m on everything facebook instagram linkedin x tick tock which and was really weird for me i didn’t think that my customers my avatar were on tick tock but they are i was shocked so yeah don’t discount any social platform for your business because you never know where your next buyer is coming from i love it robin uh thank you so much for being on the show it’s been very informative and entertaining so thanks again um go check out her podcast go check out her books and youtube channels thanks robin thank you very much for having me it was a pleasure thanks for listening to the rei agent if you enjoyed this episode hit subscribe to catch new shows every week visit rei agent.com for more content until next time keep building the life you want all content in the show is not investment advice or mental health therapy it is

[37:58] intended for entertainment purposes only