Episode 186

Create Remarkable Courage to Buy Back Your Time with William Parmer

· 00:43:29

Hosted by Mattias Clymer, a Realtor with Funkhouser Real Estate Group who leads Valley Homes Team in Harrisonburg, Virginia, and Erica Clymer, a licensed therapist and real estate investor.

William Parmer is a U.S. Marine veteran, former law enforcement officer, and real estate investor in Christiansburg, Virginia, who builds passive income through single family rentals, short-term rentals, and mobile home parks. He also coaches new investors with Master Passive Income. The episode teaches two practical lessons: budget 10% of rent for property management even when you self-manage, and vet property managers by phone before you buy.

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Chapters

  1. 00:00 - Introduction to The REI Agent Podcast and William Parmer
  2. 00:24 - William’s Welcome and Goal to Inspire Investors
  3. 00:34 - From Veteran and Law Enforcement Officer to Real Estate Investor
  4. 00:46 - COVID Patrol Shifts, Podcast Discovery, and Learning Through Master Passive Income
  5. 03:15 - How Real Estate Education Changed William’s View of the Paycheck Path
  6. 03:56 - Coaching, Cold Feet, and Closing the First Out-of-State Rental
  7. 05:56 - William’s Family Life and Being a Husband and Father of Four Girls
  8. 06:41 - The Kitchen Table Money Conversation With His Wife
  9. 08:12 - Choosing Between Single-Family Rentals, Short-Term Rentals, and Mobile Home Parks
  10. 08:24 - Why Mobile Home Parks Are More Complex Than Traditional Rentals
  11. 10:26 - Mobile Home Parks, Affordability, and Risk Compared With Luxury Rentals
  12. 11:16 - Short-Term Rental Risk and Using Long-Term Rental Numbers as the Backup Plan
  13. 12:33 - The ABC Plan for Short-Term, Mid-Term, and Long-Term Rental Exits
  14. 13:08 - Mid-Term Rentals, Furnished Finder, and Less Management
  15. 13:50 - Market Differences in Vacation Rentals, Mid-Term Rentals, and Co-Living
  16. 15:12 - Finding Cash-Flowing Long-Term Rentals in Tougher Interest Rate Markets
  17. 16:17 - Factoring Property Management Into the Numbers From Day One
  18. 17:34 - Researching Appreciation, Local Industries, and Midwest Market Myths
  19. 18:21 - William’s Zillow and AI Process for Analyzing Out-of-State Markets
  20. 21:51 - Using Property Managers for Virtual Market Feedback
  21. 22:28 - How to Ask Property Managers About Specific Rental Properties
  22. 23:42 - Working With Agents and Property Managers Before Making Offers
  23. 24:57 - The Value of Boots-on-Ground Professionals in Repeat Markets
  24. 26:29 - Building a Vendor Rolodex Through Local Banks, Managers, and Referrals
  25. 27:47 - The Biggest Mistake New Investors Make
  26. 28:01 - Analysis Paralysis and Why New Investors Chase Perfect Numbers
  27. 29:11 - Why Most Beginner Mistakes Are Not as Catastrophic as They Feel
  28. 30:41 - Buying Below Market Value and Focusing on Cash Flow
  29. 31:32 - The Hidden Expenses Beginners Forget in Cash-Flow Calculations
  30. 32:15 - Why William Recommends Reaching at Least 10 Rentals
  31. 33:40 - Mattias’s Line in the Sand Against DIY Repairs
  32. 35:46 - Local Bank Relationships, ARV Lending, and Flexible Financing
  33. 36:37 - How Rental Housing Serves People Who Do Not Want to Own
  34. 37:57 - Using Equity, Refinances, and HELOCs to Grow
  35. 38:43 - The Golden Nugget: Start With Education
  36. 38:58 - Podcasts, Notes, AI Explanations, Books, Coaching, and Meetups
  37. 41:11 - Foundational Books for Investors
  38. 41:20 - Rich Dad Poor Dad, Cashflow Quadrant, Benjamin Hardy, and Mindset Books
  39. 42:24 - Where to Find William Parmer and Breakthrough Investor

William Parmer shares how education, faith, family support, and bold action helped him move from law enforcement into rental investing, passive income, and the deeper pursuit of buying back his time. See article: https://www.unitedstatesrealestateinvestor.com/create-remarkable-courage-to-buy-back-your-time-with-william-parmer/ (00:00) - Introduction to The REI Agent Podcast and William Parmer (00:24) - William’s Welcome and Goal to Inspire Investors (00:34) - From Veteran and Law Enforcement Officer to Real Estate Investor (00:46) - COVID Patrol Shifts, Podcast Discovery, and Learning Through Master Passive Income (03:15) - How Real Estate Education Changed William’s View of the Paycheck Path (03:56) - Coaching, Cold Feet, and Closing the First Out-of-State Rental (05:56) - William’s Family Life and Being a Husband and Father of Four Girls (06:41) - The Kitchen Table Money Conversation With His Wife (08:12) - Choosing Between Single-Family Rentals, Short-Term Rentals, and Mobile Home Parks (08:24) - Why Mobile Home Parks Are More Complex Than Traditional Rentals (10:26) - Mobile Home Parks, Affordability, and Risk Compared With Luxury Rentals (11:16) - Short-Term Rental Risk and Using Long-Term Rental Numbers as the Backup Plan (12:33) - The ABC Plan for Short-Term, Mid-Term, and Long-Term Rental Exits (13:08) - Mid-Term Rentals, Furnished Finder, and Less Management (13:50) - Market Differences in Vacation Rentals, Mid-Term Rentals, and Co-Living (15:12) - Finding Cash-Flowing Long-Term Rentals in Tougher Interest Rate Markets (16:17) - Factoring Property Management Into the Numbers From Day One (17:34) - Researching Appreciation, Local Industries, and Midwest Market Myths (18:21) - William’s Zillow and AI Process for Analyzing Out-of-State Markets (21:51) - Using Property Managers for Virtual Market Feedback (22:28) - How to Ask Property Managers About Specific Rental Properties (23:42) - Working With Agents and Property Managers Before Making Offers (24:57) - The Value of Boots-on-Ground Professionals in Repeat Markets (26:29) - Building a Vendor Rolodex Through Local Banks, Managers, and Referrals (27:47) - The Biggest Mistake New Investors Make (28:01) - Analysis Paralysis and Why New Investors Chase Perfect Numbers (29:11) - Why Most Beginner Mistakes Are Not as Catastrophic as They Feel (30:41) - Buying Below Market Value and Focusing on Cash Flow (31:32) - The Hidden Expenses Beginners Forget in Cash-Flow Calculations (32:15) - Why William Recommends Reaching at Least 10 Rentals (33:40) - Mattias’s Line in the Sand Against DIY Repairs (35:46) - Local Bank Relationships, ARV Lending, and Flexible Financing (36:37) - How Rental Housing Serves People Who Do Not Want to Own (37:57) - Using Equity, Refinances, and HELOCs to Grow (38:43) - The Golden Nugget: Start With Education (38:58) - Podcasts, Notes, AI Explanations, Books, Coaching, and Meetups (41:11) - Foundational Books for Investors (41:20) - Rich Dad Poor Dad, Cashflow Quadrant, Benjamin Hardy, and Mindset Books (42:24) - Where to Find William Parmer and Breakthrough Investor Contact William Parmer https://masterpassiveincome.com/coach/william-parmer https://www.facebook.com/william.parmer.2025/ https://www.instagram.com/william.c.parmer/ https://www.linkedin.com/in/william-cary-parmer-8480382a4/ William Parmer’s story is a powerful reminder that financial freedom does not begin with perfect confidence. It begins with education, action, and the courage to buy back your time. Keep learning, keep building, and keep moving toward a life that gives your family more options. For more inspiring investor conversations, visit https://reiagent.com Is success destroying your peace? Most pros grind until they break. Download The Investor’s Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

Questions This Episode Answers

How did William Parmer get started in real estate investing?
William Parmer began listening to real estate podcasts during COVID-era night patrol shifts and binged around 100 to 150 episodes of Master Passive Income. He joined the coaching program, and about 45 days after renewing for a second round, he closed his first deal on an out-of-state rental using a hard money loan.
What does William Parmer recommend for property management costs?
Parmer recommends factoring in 10% for property management even if you plan to manage the property yourself. He also suggests renegotiating property management agreements, since he has rarely signed one without changing something.
How does William Parmer vet property managers before buying a rental?
Parmer checks Google reviews and reads owner reviews rather than tenant reviews. He asks about 20 questions over the phone, not email, narrows his list to a favorite with a backup, and logs the reason whenever he fires a manager.
What is William Parmer's advice on midterm rentals as a backup to short-term rentals?
Parmer suggests running the numbers as a long-term rental first, then using short-term or midterm rentals only if cash flow supports it. He notes that stays of 30 days or more usually fall outside short-term rental rules, and he uses FurnishedFinder to research midterm pricing.
What mistake does William Parmer say new real estate investors make most often?
Parmer says analysis paralysis is the biggest mistake, with investors rerunning numbers while waiting for a home run on every deal. He advises buying below market, accepting imperfect deals, and working with a coach or mentor to take the first step.

Episode Transcript

Auto-generated with Whisper and lightly formatted. Timestamps mark where each passage starts.

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[0:00] Welcome back to the REI Agent. My guest today is William Parmer, a U.S. Marine veteran, a former law enforcement officer turned real estate investor based in Christianburg, Virginia, not too far from us. William builds passive income through single family rentals, short-term rentals, and mobile home parks, and now coaches other investors as part of the Master Passive Income team and co-hosts the Breakthrough Investor Podcast. William, welcome to the show. Hey, man. Appreciate it. Super excited to be here and just add some value to your guests and maybe just encourage them and inspire them to step out into real estate. I love it. William, I often ask this question, but what got you started? What got you to jump into real estate from being a veteran and a law enforcement officer? That’s a pretty big shift. Yeah. It’s kind of an interesting story.

[0:52] Um, so it, it kind of, I’ll start kind of in the middle and then I’ll back up a little bit. So, um, when I, when I was, uh, in law enforcement, uh, this was during COVID, right? So, uh, that all happened and we weren’t allowed to stop cars, look for drugs, that kind of stuff, because we didn’t know what, how bad this thing was. Right. So we basically were isolated to our cars and I was night shifts patrol. So it’s a lot of hours when you’re not allowed to stop cars to do a lot of nothing really. And, uh, in doing that, um, I realized I was listening to a lot of music because I love music. And when I was overseas, that was like my thing. Uh, I would listen to a lot of music and I just realized that I was sitting in my car, not learning anything. And I didn’t want to read a book because situational awareness and things like that. Um, I always wanted to have my eyes up. So I ended up going on Spotify and searched real estate podcast because I remembered way back when I was younger.

[1:45] Uh, this is the beginning of the story that my, uh, dad had bought two to three single family homes and had renovated them and was renting them out. However, he didn’t really understand how that business worked. He just wanted to give it a go. Um, and he didn’t necessarily do it correctly. Um, if he had held them, I told him not even like four or five months ago that if he had kept those houses, they’d probably be paid off right now. And, or they’d be making massive amounts of cashflow and not to mention the appreciation. Um, so I was like, well, maybe he did it wrong and I might be able to learn something. So I started looking on the podcast and then the master passive income podcast with Dustin Heiner popped up and I did like everybody else. I just click play and listen to the first episode and, uh, realized, uh, we had a lot in common. Uh, he was a family guy. Uh, he’s a very strong believer, which I am as well. And his whole goal was to help people buy rentals for cashflow. Um, I was like, well, how hard is this? So after I listened to him, uh, I ended up binging. It had to be, I mean, I kid you not probably a hundred, 150 episodes. It was a lot, um, for the next two to

[2:54] three weeks. And then I realized that I qualified to be a student. Um, he would say what his criteria is so that if it was something you were interested in, you didn’t have to wonder. Right. Um, and so I basically signed up to be a student and we had a zoom call together. We chatted, uh, and he’s like, great. I think you’ll be a good fit for this. And so from there, it kind of just grew. That’s awesome. Yeah. Um, podcasts, YouTube, uh, rich dad, poor dad, those are, yeah, somehow those wiggle themselves into people’s brains of along the way. And then they realize, you know, this paycheck that I’m getting from this job I’m doing is not really going to give me what I want, or at least, you know, it’s, it’s not the, the life that I could, I could have and the, the, you know, financial freedom, the, uh, legacy that you can provide your family, et cetera, that, you know, is possible. And, um, so from that moment, like, you know, how long did it take you to, to, to do a first deal and, you know, where’d you go from there?

[3:56] Gotcha. Well, so, uh, the coaching is for six months, uh, at a time. So I was like, well, I’m going to do this totally in six months. Uh, 100% did not do that. Um, and I could have, so it’s not saying you can’t, uh, I just got kind of cold feet towards the end and I didn’t end up doing it. So I actually ended up renewing for a second round of coaching, um, and ended up closing my first deal probably 45 days after that, if even, um, and it was in a state I had never visited at that time, had never been to this location, never saw the house and ended up buying it and closing on the property, doing a little bit of light rehab, put a tenant in it and then did a refi. And so it was, uh, used a hard money loan to buy it originally. I think I brought, I want to say between 18 and 20 grand down, if I’m remembering correctly. Uh, the purchase price was 64, five. So it was pretty cheap.

[4:50] Um, it was 84,000. So I negotiated down almost 20 grand. Um, and so that was kind of the first deal and it’s kind of grown since then. I ended up taking a single family home that was a primary residence and we turned it into a, uh, short, a long-term at first, I believe. And then we turned it into short-term and then we actually turned it in back into a long-term, uh, just because we hit that market with a short-term right after the COVID period where everybody was like, we’re going to go everywhere. And so it was really good for the first year, but I just saw the revenue kind of tanking after that. And I was like, well, this is a great single family, like long-term rental property. So we just turned it into that and had no issues out of it. Great tenants, uh, good rent.

[5:35] Um, and we were below market rent for our area. So the cashflow was great. Um, and it was at a 2.86 interest rate. So it’s like really low. Um, and then it kind of grew from there. It ended up, uh, purchasing a small mobile home park along the way, which was, uh, always a very interesting, uh, purchase and, uh, yeah, it’s continuing to grow. It’s a whole different animal. Um, yeah, I’m curious. Sorry. Did you, you had said something about, um, him also being a family man. So are you, are you married kids or? Yep. I’m married, uh, coming up on 10 years, got four kids. So all girls, I will put a link for donations. If anybody feels sorry for me. Um, I’ll throw that in there, uh, unashamedly. Yeah. I was curious about, um, so you would have been married at this time. I was just curious about like, you know, coming from, uh, you know, COVID was definitely a period of uncertainty and, and like kind of a lot of fear, et cetera. And then, you know, coming home and being like, all right, honey, we’re going to buy a house in a different state with a hard money loan.

[6:36] Yep. And we’ve never done this. Yeah. Uh, that was a fun one. That was a fun one. Um, basically I, for like two weeks when I was binging all these episodes, I would come home and that’s what I would talk about. Sure. And my, uh, I realized that I qualified to be a student. I went to my wife and I said, Hey, we have $22,000. Um, and I put it on the kitchen table with a lighter and I said, we can burn it and be totally fine or we can take it and we can invest it. And so that was kind of like trying to give her two options. Uh, truly there was more options than that, but I wanted to be dramatic. Right. Um, and so she just kind of looked at me and was like, well, I guess we should do the investing bit. And she didn’t really truly get on board with the investing until I want to say a year and a half later. So this would have been maybe, or maybe right at coming up to 2022, something like that. And, um, she had a dream one night that her family member brought, bought a property and she said in her dream, the first thing out of her mouth was what was your interest rate?

[7:39] And the moment she told me that I was like, I knew I had her. Uh, and so, but she’s, she’s, uh, she’s awesome. She totally let me do that and just has, uh, absolute faith in me, which is a little bit scary occasionally. Uh, but she’s an excellent sounding board. Um, and through the years of doing this, she’s listened to me talk about it, like the pros and the cons, um, the things that could go right, the things that could go bad, uh, the risk versus reward kind of thing. And so she’s, uh, definitely my best advisor for sure. Awesome. So you invest across single family rentals, short-term rentals, and mobile home parks. How do you decide what asset class to pursue next? And what has surprised you most about mobile home parks compared to traditional rentals?

[8:22] Complexity with mobile home park versus, uh, traditional rentals. Traditional rentals are, they’re phenomenal. Uh, they’re really, really good as you can negotiate your price. So I love that saying you make your money in real estate. When you, when you buy the property, you realize the money when you sell, but I also like to add refinance, um, because you can sell, but you need to be strategic about when, how, and why, right. Um, that’s just my opinion, but the mobile home park stuff is a lot more complicated. There’s, uh, fixed assets, there’s non-fixed assets, there’s NOI, there’s true NOI, uh, for those listening, NOI is net operating income, which basically means all the gross of the property itself combined. Um, and so there’s a lot of moving parts there and things you cannot do with single family homes that, or you can’t do with mobile homes that you can do with single families.

[9:15] Um, and then your clientele matters a whole lot, like typical mobile homes, uh, to be quite frank, it’s the cheapest way to live next to a cardboard box. And when you are bad with your money, which is pretty typical for people that live in mobile home parks, um, you don’t have a lot of options. Um, and the way that I see it is if I buy a park and I commit it’s, I can make it a good quality park, it’s safe, it’s clean. Um, I’m providing all the things that are needed for a good quality of life. Um, and they can even own their own mobile home and just pay a lot rent. And then they actually have a pride of ownership going on. Um, and it’s providing good, affordable, low income housing, um, in our area. So that’s why I like it. Um, you’re always going to have, um, what does Jesus say?

[10:03] Like the poor will always be among us. Um, and there’s some people that make more money than I do. That choose to live in mobile home parks. So don’t knock it because they’re, they’re legitimately are. Um, but if I can provide good housing, good, safe, clean housing, uh, and, and make my living off of that support my family through that. I like the option a lot. Yeah. Well, I think that, you know, one of the awesome things about mobile home parks is, you know, if you’re, if you’re looking at what to invest in, there’s a lot of strategies, a lot of different things, a lot of different avenues that can be successful. Um, but if you’re looking at it from like a risk, uh, point of view, um, being the most affordable, uh, option, um, is a good place to be like, there’s going to always be somebody there being the most expensive option that could change. That could be harder to, um, you know, depending on economy, that kind of stuff could, could really change the outlook there. So like, you know, buying a luxury Airbnb, uh, for example, like that can do really well and it can be a really awesome thing, but it is, is I, in my opinion, more risky than, um, than that kind

[11:08] of investment. But that being said, there’s definitely people that do that well all the time. A hundred percent. And yeah, I would agree with you. The Airbnb for me is very risky. If you buy it for the, um, income of the Airbnb solely, but if you buy it as a long-term rental, as a backup, you run your numbers as a long-term rental, if a cashflow is there, Airbnb it until you can’t, uh, they’re like, I’m in a college town, so they’re regulating Airbnb in the area because of the colleges, because so many people would come and stay. And then you add the 30 to 50,000. I don’t even know how many students it’s a lot. And this is a small area. So traffic becomes really congested. It’s hard to get around. We have several people hit by a car a year because there’s just so many people moving. And so they’re starting to regulate that kind of stuff. Um, so if you buy those as a long-term rental and then you short-term them or midterm them, you’re basically going to be fine. Uh, you won’t be underwater, but if you buy it just as a, uh, short-term rental and let’s say you’re, you’re set to make like $80,000 gross one year. And then the next year is 25, which can’t

[12:19] happen. Um, it’s, you’re, you’re going to, you’re pretty much going to be underwater and you probably overpaid for that house. So you’re almost going to have to give it away or you’re going to take a loss for sure. Yeah, no, totally. And, and, you know, regulations changing is another risk there. Um, the midterm game I think is, is maybe like if it can pencil out, I mean, maybe it’s harder to, to understand, um, or to analyze then maybe a long-term rental would be. But I think if you can, if you can do maybe ABC kind of plans where you have, um, you know, uh, it’s going to make the most money as a short-term rental, let’s give it a shot. If it’s not working out super well, you know, then midterm rental is going to work well as well. Be, you know, maybe less income than we were hoping, but, um, less work. Um, yeah, a lot less management. Yeah. And then, so that’s what I’ve kind of found. I would agree with you. The, um, short terms is a lot more management upkeep. You have turnover every two to three days on average. Um, some is just overnight.

[13:15] Um, but midterm you’re breaking that 30 day, uh, as long as you’re breaking that 30 day in most localities, you’re not going to be considered a short term. Um, and then if you need to, for anybody listening, that’s curious, uh, you can use a website called furnished finder, um, to look at midterms, other midterms in the area. And that’ll give you a good idea of what your pricing could be per, per, um, per week or per month or every six months, uh, based on the amenities. So, um, you definitely can look at some comps. Yeah, they have, um, they have some pretty good, uh, tools on that website that gives you some, uh, like kind of what the demand is per price point per bedroom, that kind of thing. And, and, you know, it is, it is also, it can be different. So, you know, around here we have a vacation area, uh, mass nut and you may know about it. Um, and that’s been kind of the hotspot for vacation rentals. Now, now those typically a big house does well. Like you can, you can, if you have, you know, people coming from Northern Virginia or something that that want to, uh, live or, or spend a week as a family, they want, you know,

[14:20] five plus bedrooms. They want to have a higher occupancy kind of rate. When you get into midterm rentals, then it, you know, it, it is very different in our market. Uh, midterm rentals, you know, typically if, if somebody could just have a nice, nice little room, it’s a crash for 800 bucks a month. Um, that’s kind of what they’re targeting. That’s their ideal. Um, which kind of brings you into the potential for like, you know, co-housing or whatever as well, which. So living. Yeah. Yeah. Code living. Yeah. You have to be kind of careful with, um, regulations on that front as well. But, um, there’s, there’s a lot of ways to pivot and a lot of people are having to do that now because it is harder, um, with interest rates to pencil out a deal on the longterm. So if you can find something that does do longterm and that all, everything else is, you know, boners on top, that’s great.

[15:06] Yeah. That’s definitely becoming harder to buy longterm for cashflow in my area. More, more and more people are buying them, these older, smaller houses, and they’re trying to hit the, the, basically they’re flipping it, but they’re trying to hit the ARV, uh, price range at about one 90 to two 20, because that’s, that’s kind of the range for first time home buyers. It’s smaller, but there’s not a lot in that range. So if you hit it, you’re basically going to sell very, very quickly. Uh, because first time home buyers just can’t afford much else. Um, especially for this area, but there’s different, uh, definitely like markets all over the U S where you can get houses for under a hundred grand starting out and they, they’re close to a thousand to 1200 square feet, um, where the numbers do pencil out better. Sure. My one piece of advice or caution for people doing that, um, is you have to build your business first to don’t go buy the house and then try to figure everything else out first, figure the property management, figure out the maintenance guys, figure out all those people first before you ever buy a property. Yeah. So when you did

[16:13] that, were you, uh, were you factoring in property management from the beginning? Like, or were you trying to do it by yourself? Nope. 10%. Even if you do it yourself, I’m a big believer in go ahead and factor in 10% for property management. Um, because what if you don’t factor that in and you’re making, let’s say 300 bucks, uh, cashflow, but, and it’s a thousand dollar a month property, but you’re netting 300. Well, if you do that and then you suddenly are like, I need to pay a property manager to do this. It’s just more than I want to handle. And you didn’t account for that. Now you’re down to $200 a month cashflow. And they’re going to have like, we’re going to spend up to 500 bucks without notifying you, which you can change by the way, just because it’s there. You can renegotiate property management agreements. Um, which I highly recommend everybody do. Um, I don’t think I’ve ever signed one that I didn’t renegotiate something on. And, um, but you can definitely go to these other, other places and buy houses, sub a hundred thousand dollars, put 15, $20,000 down and you’ll be just

[17:15] fine on your cashflow. And you can hold it. Um, like real estate, what is it? It doubles every 15 years in value or something like that. Um, don’t quote me on that one. I can’t remember that actual number. Depends where you’re at, right? Yeah, it really does. Like, uh, and that’s something you, you might want to, to, to research as well, if you’re exploring other markets, uh, which, you know, I had this stereotype about, you know, being, if, if you’re in the Midwest, you’re not going to appreciate much. Um, and, uh, the rents are going to be better, but you’re not going to have the benefits of appreciation. I had a guest on that, you know, talked about, I think it was Cleveland that, you know, their, their rates of like appreciation were, you know, better than some of the other, like more stereotypical markets that you’re expecting.

[17:58] So, you know, it’s good to have an idea of what maybe is true, but definitely double check and do research about the market and see what the appreciation is and what kind of industry is coming in. And I mean, what, what other things do you do to kind of analyze a new market or just figure out where you’re going to go? Ours is really simple. And ironically, the house I’m talking about is right outside of Cleveland. Um, but, uh, basically the way that we do it is we actually do like you go to zoom or not zoom, you go to Zillow and you put in your filters, like, right. So if you want a hundred thousand dollars and less house, you put this in, and we zoom out. So you can see basically the entire United States, you put in your criteria, a hundred thousand dollars, three bed, two bath, uh, careful with the three bed, two bath, because there are some localities like Ohio area, three bed, one bath is more of the common instead of the three, two. So I always put like three ones just because I want to see what’s out there. Cause it’ll give you more baths. It won’t give you less. Right. And if you’re

[18:56] doing three twos and the area is common for three, one, you’re nixing a lot of potential properties there. Um, and then, so that’s my career criteria for single family homes. And then you just zoom in to every state and you look where there’s a massive amount of red dots and you zoom a little bit more or red dots zoom there. Um, we’ll just use Cleveland. For example, you go to Cleveland, you say, okay, where’s all the price points. And you look at the price points, like 80,000 over here, a hundred thousand over here. You say, okay, well, what side of town is this? And we have this, uh, great tool now that you can use, which is AI. So what I would do is you, if you find an area, you’re like, I wonder what this is. I just use speech dictate because I was homeschooled and it takes forever for me to type. Uh, I will turn speech dictate on and talk to my computer and say, Hey, analyze this area. I want to know what, um, businesses are coming in. Like there’s a hospital in Cleveland, uh, that’s a, it’s a medical research facility maybe. And do look at, look at that. Like, uh, what’s the demographic or people leaving, are people coming? What’s the

[19:54] median household income, uh, and that kind of stuff. And it’ll give it all to you and just tell it like, I’m looking at buying real estate here and it’ll give you some extra stuff too. And you can go down a rabbit hole getting forever. Um, and so once I see that, I’m like, okay, well, this looks like a good area at that point. I just, again, Google search or AI, whatever you want to use, uh, get yourself a list of property managers, um, go through the property managers, look at their websites, look at their Google reviews. Um, see who’s got good stars. My biggest thing really is communication. If the communication is great. Like if owners, I read the owners, not necessarily the tenant reviews, I may skim those, but tenant reviews, like if they get evicted because they didn’t pay, they may go on there and leave a terrible review. So, um, make sure you differentiate between owner reviews and tenant reviews. And I have a list of like 20 some odd questions that I always ask and I always do it over the phone. It’s never email. Um, and it’s always something you want to, I like to hear their voice and the tonal inflection, uh, because you can

[20:58] read an email and you can wait 45 minutes to respond. It’s like, well, no, I want to hear you answer it now. Um, and then once you build your list of your top five, weed them down until you have your, your favorite, your next favorite, next favorite, go with your favorite. And the reason is, is because for whatever reason, if they end up not being great for you, you can, you have hired slow and you are firing fast and you can move straight to the next one. And you’re not having to go through this process because you’ve already got it lined up. And then as you, uh, as you nix one, for whatever reason, keep an Excel sheet or a Google sheet, and then say like fire because of X, Y, Z, um, and then put the date, et cetera. Um, just keep good notes. And that’s how I would do that. Okay. So then you’re going to use that property manager to, to, uh, tour the property virtually then as well. Is that typically what you do? Yeah. So what I would do is I would say, because you don’t want to waste their time. And if you nickel and dime them, getting them, trying to get them to go out to your potential

[21:57] property to physically walk through every time. If I was a property manager, I probably wouldn’t work for you. Um, because they don’t have that much time and you’re not even paying them yet. Right. Um, and most of the time that it’s going to be 10%, you might get one or two that are a little bit less. Um, well, are we still on? Oh, there we go. Our audio or visual clicked out on my end. Yeah. Let me pause. So then are you using those property managers to, to do like a virtual tour of the housings that you want to buy? So basically what I would do is I would take like one to three houses and I would send it to them on email, just a link and say, Hey, look at this property. Would you even manage this? If you would manage it, what would it run for with a slight lipstick on a pig rehab? Like think five to maybe 10 grand at the most kind of thing. If they say yes to this one, but no to these two, I want to know why no to these two, why yes to this one. Um, because that tells me the area may be bad and there’s certain reasons like they can’t tell you like why necessarily, but you can diagnose and deduce yourself. Um, also I always ask them what zip codes they like to

[23:02] manage in and what zip codes they want to stay out of. Uh, that takes care of a lot right there, but no, I don’t ask them to go through every single one of them because if we did that, they’d be exhausted and you haven’t even paid them yet. So, and if I was a property manager, I wouldn’t want to work for you. Um, so I get them to do that. Now, if we get to the point where making an offer on a house and we’re doing the inspections, we’re doing all that jazz, I’m going to be like, Hey, can you go look at the house or about the clothes, make a list of things that needs to get fixed in order to rent it up. Um, so then are you contacting a different agent, um, to, to do a tour, uh, if you are interested in offering or whatever on the house?

[23:40] Right. But for me, for me, I’m not there, so I’m not walking through the house. I don’t care. Um, like I’ll contact that usually like the seller’s agent. Um, and I’ll just contact them. I don’t, I don’t really care who the agent is necessarily. Like, I don’t care what color the drapes are, et cetera. I want to know, is this thing going to rent? I don’t care what the color of the carpet is. Uh, I do recommend putting like LVP down instead of carpet. It’s a lot more durable. Um, but they, they’ll, they’ll walk me through it. I may hop on a call with them, like just to see stuff in the house. Um, but the property manager is the one that I really care what they think, because if they go, Hey, this, we thought this was good, but this is a, this is a trash hole.

[24:20] Uh, probably not going to buy it. Like they say, Hey, I don’t want to manage this. Now you got to decide, like, are they being picky or are they like being like, no, legitimately, even if you fix this up, I don’t want to manage it. Like I just drove the neighborhood and I don’t like it. Um, right there you’re nixing a problem, right? So you’re, you’re, you may think it’s a good buy and it could be a good buy like on paper, but if your property manager ain’t going to manage it, it’s not a good buy for me. Yeah. I think there’s definitely, uh, advantages or, I mean, I guess it doesn’t necessarily have to be like, let’s say you were, you’re really wanting to narrow in on Cleveland or a certain area of Cleveland. Um, and you, you kind of had your go-to people then are established. Like there’s definitely a huge advantage to having a property manager. Um, you know, they, they certainly can. There’s probably some that, that are kind of both an agent and a property manager that, that operate a little bit with, uh, uh, going and actually seeing houses, et cetera. Um, but, but they can give you a good list of, you know, kind of, you know,

[25:17] they have the vendors, they can tell you kind of what it would cost to get it market ready, et cetera, pretty easily. Um, certainly you don’t have to be a property manager to have that knowledge. I mean, like I am not a property manager, but I’ve been doing, you know, birds and flips and all that kind of stuff as well and have an active portfolio around my area. Uh, so I can help, uh, what people with that information. And, and, and the way I operate is I have a property manager that I just kind of pass it on to then once, um, it’s done. So that’s worked out really well, uh, on my end, but I do think having somebody, a professional boots on ground that, you know, has the contacts, um, and has like an idea, then go through a house and be like, yeah, you know, I would guess it’s going to be about, you know, $1,600 to do this or whatever, you know? And, and I think that becomes very, very, uh, valuable. Um, and so to find that professional can be a property manager, uh, doesn’t have to be, I think it’s just really, uh, huge, especially if you’re going to like, kind of have repeat business in that area. Yeah. Well, if you, especially if you’re doing

[26:20] it like completely in a different state, right. Um, you need that. And the way you find these people, your property manager is going to have a ton of contacts, but just because they have them in the contact does not mean that they’re any good. Um, so you need to do your, your own vetting and it’s usually a phone call. And like, I asked, I like to ask for like one to two referrals. Yes. They’re going to handpick the referral they give you. I got that. But you’re going to have a conversation with somebody other than them about how they operate. Like if I’m going to spend seven to $8,000 with somebody, it’s like, okay, well this is seven to eight grand. I don’t care if you get it done in a day or a week. I don’t want you to take it a month to do it. Like if they say it’s seven grand, but I can do this in two days. I’m like, great. The faster you get this thing done, the faster I can start running this thing out. Yeah. Um, but if you want to find those contacts, literally ask everybody you talk to when you call the local bank for financing, be like, Hey, I’m looking for a guy to mow the lawn, or I need a guy that does concrete work, or I need a guy for

[27:18] this. Literally ask everybody, get out your Google sheets or a notebook, however you want to take, like record that stuff and just keep it in there and build that. I’m about to do a throwback, Rolodex of names, right? Go ahead and build that Rolodex. So that way you always have people to call to get things done. Sure. Uh, you now coach new investors at master passive income. Uh, what is the single biggest mistake you see new investors make that keeps them stuck? And what is the first thing you tell them to do differently? Analysis paralysis, um, is a big one. Uh, they just run the numbers over and over and over and over and over again. And they’re so concerned over like a single dollar, right? Like if I run it and it’s getting $400 cashflow, but if I run the number this way and it gets me three 75, if they want the home run every single time they buy a house, um, and it’s just not feasible. You play baseball, you’re not going to get a home run every time you go to play. It’s just not going to happen.

[28:18] Now the, the whole bit of coaching is we want to get you over that fear. And that’s what stopped me. It took me six months. It was analysis paralysis. And I just realized if I didn’t do this thing, I was wasting my time with coaching, which I didn’t believe was a waste. Like I knew that it would work because it Dustin improved it. He had done it over and over and rinsed and repeat for years. And, um, so I just decided that enough was enough and I was going to pull the trigger on it. And like I said, 22 grand I could do without it. I wouldn’t enjoy it, but I could do without it. Um, so getting people over that analysis paralysis, I think is really important, but at some point you will have to just take the leap. Yeah. You know, I think it’s, there’s people often are afraid that it’s, it feels like a zero sum game. Like you kind of made the analogy between like burning the $22,000 versus, uh, deploying it into, uh, you know, uh, investment.

[29:12] And, you know, I think it feels like, you know, or it feels like, you know, I’m buying a hundred thousand dollar house. Like I could lose a hundred thousand dollars. Like this is a huge deal. Um, but, you know, even when deals go South, they’re not usually that big of a deal, especially in like a single family market. Now you should definitely have the coach, have the mentor, have whatever to, to, uh, make sure you’re doing it right. But it’s rarely that you’re, you’re, you know, making that big of a mistake. And, and I think people want that home run, but they also then kind of get, uh, turned on to all the different avenues that you can go. So like, it’s like, you know, this year, this, this, now I’m going to go into section eight. Now I’m going to go into, um, you know, co-living. Now I’m going to go into, um, assisted living, uh, or whatever.

[29:53] There’s, there’s a lot of different avenues you can go and it’s good to have like kind of that tool belt. But when you’re starting, I think it’s really important to, to take a step. Um, and depending on your life phase, like, you know, there is nothing wrong with just turning your single family house that you’ve lived in or whatever the first house you buy into a rental. Um, if it, if it cash flows, makes sense. The hard part people can’t get past often is, you know, what they could buy, what they live in, right. Sold versus, you know, keeping that, that investment. And, and, you know, so it’s, I would say, I would say there’s a lot of, there’s a fine line between thinking too far of like, we could do all of this and you wait and wait and wait and wait for that stuff to happen. Well, what would have happened if you had taken an imperfect house, bought it, um, and buy it right. Like we’re, we’re investors, right? We’re not going to pay market value. Most of the time for houses, if you’re paying market value, you’re probably not going to cashflow, which I think you need to cashflow on single family homes. Um, you can do

[30:56] it just for appreciation. However, you better understand you’re going to lose money, uh, every single year until you sell it. So it’s a calculated risk, but, um, at least for me, I want cashflow out of single family homes. So if you buy the property, you negotiate down is where you make your savings. Um, so you’ve made the money, but you don’t realize it until much later. Yeah. Well, and it’s also, you know, people always, uh, I mean, one of the common mistakes as well is just kind of taking the taxes, principal interest and insurance, and then seeing what the rent would be on top of that and factoring that in as cashflow. Like there’s obviously other things like vacancy and CapEx and all that that you have to understand and calculate as well, because, you know, let’s be honest, like it’s, there’s oftentimes where you’re like, okay, you’re making a decent amount of cashflow, but then you have a hot water heater go out or whatever. And that stuff happens and it, and it will eat into a year of profit or whatever it will, it will definitely, uh, kind of wash that. So like, it takes a little bit to kind of get that, that ball rolling,

[31:57] but obviously it is, uh, amazing longterm. I mean, I would say when you get that ball rolling, do not stop until you have at least 10 houses. Uh, is my recommendation because once you have 10, if that happens, like what are the odds of that happening for 10 units? It’s, it’s much, much lower. Yeah. You’re going to have like some nickel and dime stuff on, on properties and that’s pretty routine. But if you’ve got 10 houses to spread that load over, it becomes a lot more feasible. And then that 10 houses can become 20 and then 30 and then 40 and then 50. And you can just keep growing that. Um, but I would say once you start immediately, start looking for that next deal, find some way to find private money, other people’s money, hard money, whatever it is to make that ball keep rolling. Um, I think a lot of people get one and maybe two and they’re like, oh, this is all I can handle. And if, if that’s all you want, that’s fine. But if you’re doing it for the cashflow and you’re managing, but it’s driving all of your time, like you get off on the weekend, you’re nine to five and then you have to go work on this thing. I don’t know about you,

[33:01] but I don’t want to do that. It’s like, I know how to do that. I’ve remodeled homes, but I’m not interested in doing it. I don’t care. Um, because I’m not investing necessarily for money. I’m really investing for time, the money I have to have to buy my time. So I have to have that money, pay my own bills, get put food on the table. Uh, but really it’s time that I want not just the money. Yeah. A hundred percent. I, I drew a line in the sand, um, from the beginning, partly because I don’t have a ton of experience or, or a skill in, uh, I’m not a handyman. Uh, my wife is not a man, but handy. Um, I’m going to clip that and use that. Yeah. It’s, it’s great. She’s got a tool belt and everything. Um, but, but no, like I just kind of drew that line in the sand is like, I don’t, I know I couldn’t figure it out. I know I could learn. I know I could do my, my dad didn’t ever really did home projects and that kind of stuff. So it wasn’t around when I grew up, I did some framing, but that’s about it. Uh, and so it’s like, yeah, I could go spend, you know, my Saturday with YouTube trying to fix a plumbing leak or something. And I could probably figure it out.

[34:08] I’d probably go back and forth to Lowe’s or home Depot, you know, 10 times until I get, get it figured out and get it sorted. Um, and then I would just probably hate being an investor. And I just knew that early on. I was like this, if I want to be in this longterm and this is the point is to be in this longterm, I got to just make sure I’m getting myself out of it. The other thing that I, I, you know, fortunate for a lot of my properties, they were, uh, they were, they were burr properties. And so I was able to, to kind of have a clean slate from day one. Um, so the, the CapEx risk was a lot lower. Um, a lot of my, my places had, you know, new roofs, um, you know, new HVACs, all that kind of stuff. So I’m not, uh, worried about that quite as much.

[34:51] And then also just the numbers, um, especially with when we had those lower interest rates, uh, just works so much better. Um, I remember when I found a, a local bank, which this is another tidbit that if, if, if people were listening, uh, build some relationships with, uh, local banks, there’s definitely banks that want to have real estate in their, um, and their holdings. And you might find that there’ll be willing to do, uh, fun things with like, you know, you might buy a distressed property, fund the renovations, um, all from like, you go to close and you get a check for, you know, 130% of the purchase price, for example. Um, and so I found a couple of- Yeah, facing that off the ARV. Yeah. Yeah, yeah, exactly. Um, and, and depending on your experience and depending on your relationship with the bank, they may not even need like a ton of, you know, contractors to tell you exactly what is going to be done, et cetera. It just depends on the situation.

[35:45] But I remember I was, I was like, Oh my gosh, I have to pay 5% interest on this 30 year in-house fixed loan. Like, uh, now I’m like, Oh my gosh, I should have gotten like 10. Yeah. Yeah. Uh, same thing, man. Same thing. But, but yeah, no, it’s, it’s a fun, wonderful world. Um, definitely a long-term play. Um, and it’s, it’s, uh, you know, it’s super rewarding. And, and, you know, at the end of the day, like you said, like, you know, we’re providing, uh, a huge need for people, you know, we’re providing, uh, housing, which is just the fundamental thing that, um, everybody needs. Yeah. And there’s plenty of people that the idea of owning a house legitimately scares them and they want nothing to do with it. Um, they want to be able to call somebody to fix a leaking roof or water heater that’s busted or whatever it is.

[36:34] And the thing is they don’t ever want to own. They just want to know who to call when something breaks. Um, and as long as you bet your tenants well, and you have your criteria, uh, for your property managers or you, if you’re the manager, uh, stick with your criteria. Um, and then that’s great because I’m like, I mean, I’ll own the homes. That’s fine. I’ll own the homes all day long because you have the equity play. You have the forced appreciation play, um, where investors again, so we buy at a lower rate. Um, and then you can refi. And the cool thing about a refi is cash out refinance for those listening. That’s when you get a new note, but your house has increased value. So let’s say it’s gone up a hundred grand and you can pull out, let’s say 70% of that. So that’d be $70,000. Well, that $70,000 you just pulled out of that house. And I will caveat and say, make sure to still cash flowing when you pull that money out. You don’t want to pull all the cash while too. But that 70 grand is non-taxable because it’s debt, it’s leverage. It’s not actual income. So you can use that, uh, to buy another house and rents and repeat constantly. And this

[37:38] is how you build that snowball. A hundred percent. Yeah. We have, uh, our first house that we bought, um, we ended up putting it on a 15 year, uh, mortgage and, um, yeah, that one we’ve got like, I don’t know, $30,000 left on it. It’s pretty awesome. So that one will be a fun play at some point to be able to, you know, get a, well, decide exactly how much, you know, you want to pull out because again, it’s got a cashflow. It’s got to make sense, but, um, you know, be able to pull out $200,000 plus like tax freeze could be pretty awesome. Yeah. And even you could just run a HELOC on that, even if you wanted to, just to have access to it, you don’t have to do the whole thing. So there’s tons of different options when you actually own. And that’s what most people, I don’t think they understand how it works. And so that’s, what’s so scary about it.

[38:25] But yeah, like you said before, kind of getting started is, uh, where, where you gotta, yeah, you just gotta start. I, I, I honestly forgot we got caught up in conversation and I don’t remember if I asked you about the golden nugget was, was this a conversation based off your golden nugget? It very well could have been. So it kind of leads into it. My, I would say like my, my gold nugget is like really get education. Um, I really want people to start learning about this. Like if you don’t know where to start, listen to host of REI podcasts, this podcast, the REI agent podcast, listen to other podcasts, start learning about it and take notes. Like if you don’t know what something means, write it down on a notebook and guess what do like I do and just talk to AI and say, Hey, what does this mean? And then there you go. You’ve gained some knowledge, right? So start building that, uh, podcasts are my favorites books. Uh, books are phenomenal.

[39:15] Um, and then if you’re like me, like I like, um, I like having somebody to actually show me how to do it, who has already done it, which is important. You don’t want somebody that hasn’t done something, teaching you how to do something. You want somebody that’s actually done it. Um, so I really am a big fan of coaching and mentorship. Um, so go to these REI meetups, uh, real estate meetups in your area. If there’s none in your area, maybe start one. I did that for about a year. Um, and just started it with a guy that I met randomly in a Lowe’s on aisle 12. And so we started a, uh, uh, real estate meetup and he was, uh, I didn’t know he had like 57 houses that he had bought in three years with almost no money. His story is absolutely wild. Um, but he ended up, I ended up buying a house from him and I couldn’t close. I was just $10,000 shy. And it was just like bad timing. It’s like, I had the money, but the timing was just bad. And he goes, okay, well, I’ll just give you a $10,000 personal note attached to this. And it’s going to be at 4% for this amount. And he’s like, how long do you need it? It was like, no more than six months. I paid it off in 45 days. And he was like, cool.

[40:25] So he sold me the house and gave me a $10,000 note. I got paid at closing. Um, and, uh, private money, look for private money. And the way you find that is you just talk to people you already know. Uh, it definitely helps if you’ve already done a house, but even if you haven’t learn a strategy, like the Burr strategy is phenomenal. Um, and then just learn how to do it and start looking for private money. Family members are great. Um, so yeah, those are my, those are my nuggets for everybody. I love it. I love it. Uh, what about a book you think is fundamental that everybody should read or just one that you’re you’ve currently or enjoyed more recently? So, uh, the purple Bible, uh, is like the best, which is Robert Kiyosaki’s rich dad, poor dad. It’s, it was kind of like a mind, a mind blowing mind changing, uh, which I’m sure everybody references that the amount of people that read that book is absolutely crazy. It’s changed a lot of lives. It has, it truly has. Uh, and then follow it up with the cashflow quadrant also again by Robert Kiyosaki. It was great. Yeah. Um, so, uh, there’s shoot, I had a note with his book,

[41:29] but I can’t remember it, but, um, there’s a author, Adam Carroll, how to build a, uh, strategic life, I believe is what it’s called. Uh, but his, it’s exactly what it sounds like. It was a, it was a great read. Um, and then I really like a business author, uh, by the name of Benjamin Hardy. Uh, his stuff is great. Um, he wrote a book called 10 X is easier than two X. Uh, it sounds, sounds like a Grant Cardone thing, but it’s not. Um, and then he had another one, the gap in the gain, which is he focuses a lot on mindset and I found that stuff incredibly helpful. Sure. Yeah. Awesome. Yeah. Uh, where, where can people find you then if they are interested in your podcast, uh, following you on social media, et cetera. Sure. So, uh, podcast is going to be on Spotify or, uh, Apple podcasts. It’s breakthrough investor. Um, and so I, I’m a co-host with, uh, Charles Rose Jr. And we interview other real estate investors. Sometimes we’ll just sit down and chat about what’s going on, any events we’ve been to things like that. Um, so come join us. We’re about to hit our hundredth episode here pretty shortly. And then, um, the, uh, uh, yeah, social

[42:40] media. Sorry, man. I drew a blank right there for a second. Uh, Instagram, it’s just William.c.parmer. Uh, and, uh, yeah, you can find me on Instagram. I’m not great about posting on Instagram, so I will try to do better, but if you send me a message, uh, I’d be happy to chat with you there. Um, but yeah, that’s, that’s where you can find me. Awesome. Well, William, thanks so much for being on the show. It’s been a lot of fun talking to you. Yeah. It’s been a pleasure. Hope, uh, hope your audience got learned something, got inspired and we’ll go out and do great things. Absolutely. Thanks for listening to the REI agent. If you enjoyed this episode, hit subscribe to catch new shows every week, visit REI agent.com for more content until next time, keep building the life you want. All content in the show is not investment advice or mental health therapy. It is intended for entertainment purposes only.