Episode 219

Build a Powerful Real Estate Business That Fits Your Life with Elizabeth Prisbrey

· 00:34:50

Hosted by Mattias Clymer, a Realtor with Funkhouser Real Estate Group who leads Valley Homes Team in Harrisonburg, Virginia, and Erica Clymer, a licensed therapist and real estate investor.

Elizabeth Prisbrey is a real estate agent with Stratum Real Estate Group who serves Cedar City and St. George in Southern Utah. Her weekly YouTube channel about living in Cedar City has built much of her business with people relocating to the area. In this conversation she explains how to get comfortable on camera and how to set work boundaries so a real estate career does not take over family life.

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Chapters

  1. 00:00 - Introduction to Elizabeth Prisbrey and the Southern Utah Housing Market
  2. 05:00 - Starting Over in Cedar City and Rebuilding a Real Estate Career
  3. 10:00 - Using YouTube to Build Trust With Relocation Buyers
  4. 15:00 - Getting Comfortable on Camera and Creating Authentic Content
  5. 20:00 - Consistency, Community Visibility, and Building a Lasting Client Base
  6. 25:00 - Realtor Leadership, Industry Relationships, and Professional Growth
  7. 30:00 - Choosing the Right Clients, Protecting Balance, and Taking Accountability
  8. 34:51 - Where to Find Elizabeth Prisbrey and Closing Thoughts

Elizabeth Prisbrey reveals how authenticity, consistency, YouTube education, healthy boundaries, and accountability helped her rebuild a thriving Cedar City business while earning client trust, protecting family life, and creating sustainable success on her own terms. See article: https://www.unitedstatesrealestateinvestor.com/build-a-powerful-real-estate-business-that-fits-your-life-with-elizabeth-prisbrey/ (00:00) - Introduction to Elizabeth Prisbrey and the Southern Utah Housing Market (05:00) - Starting Over in Cedar City and Rebuilding a Real Estate Career (10:00) - Using YouTube to Build Trust With Relocation Buyers (15:00) - Getting Comfortable on Camera and Creating Authentic Content (20:00) - Consistency, Community Visibility, and Building a Lasting Client Base (25:00) - Realtor Leadership, Industry Relationships, and Professional Growth (30:00) - Choosing the Right Clients, Protecting Balance, and Taking Accountability (34:51) - Where to Find Elizabeth Prisbrey and Closing Thoughts Contact Elizabeth Prisbrey https://elizabethprisbrey.buyutahrealestate.com/ https://www.facebook.com/elizabethprisbreyrealtor https://www.instagram.com/elizabethprisbrey_realtor/ https://www.linkedin.com/in/elizabeth-prisbrey-realtor%C2%AE-14581a132/ Elizabeth Prisbrey’s journey is a reminder that success doesn’t have to come from copying someone else’s blueprint. Know your strengths, serve people honestly, keep showing up, protect the life you’re working so hard to build, and focus your energy on the things you can actually control. When your business begins supporting your values instead of competing with them, success becomes something you can sustain and enjoy. For more conversations about building wealth while building a better life, visit https://reiagent.com Is success destroying your peace? Most pros grind until they break. Download The Investor’s Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

Questions This Episode Answers

How did Elizabeth Prisbrey build a real estate business in Cedar City, Utah?
Elizabeth Prisbrey started a YouTube channel called Living in Cedar City, Utah, and posts a 10 to 12 minute video each week about local subdivisions, restaurants, healthcare, and retirement options. Buyers who search for Cedar City often find her first and already feel they know and trust her when they call.
How can a real estate agent get comfortable talking on camera, according to Elizabeth Prisbrey?
Elizabeth Prisbrey recommends recording yourself on your phone until speaking to the camera feels natural, even if the first videos are choppy. She also suggests a 30-day challenge of recording three to five minutes a day without posting, then comparing the first and last recordings. Use bullet points rather than a full script so you sound authentic.
What boundaries does Elizabeth Prisbrey suggest for protecting family time as a real estate agent?
She suggests setting shutoff times for work, putting your phone on do not disturb in the evenings, and planning coverage so you can take vacations. She says that giving clients access to you at all hours will drain your energy and affect your family.
What does Elizabeth Prisbrey say about the Southern Utah housing market?
She says home prices in Southern Utah roughly doubled around 2020 as people moved in from Las Vegas, California, and Arizona. Inventory has recently risen to about five and a half months of supply, above the two to three months local agents are used to, and the market is only just approaching balance.
What book does Elizabeth Prisbrey recommend, and what did it teach her?
She recommends QBQ: The Question Behind the Question, a short book about personal accountability. It helped her shift from asking why things are happening to her to asking what she can do about them, such as how to show up consistently with her marketing.

Episode Transcript

Auto-generated with Whisper and lightly formatted. Timestamps mark where each passage starts.

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[0:00] Welcome back to the REI agent. My guest today is Elizabeth Prisby, a real estate agent with Stratum Real Estate Group serving Southern Utah corridor, including Cedar City and St. George. Elizabeth operates in one of the Mountain West’s most interesting secondary markets, an area that has seen significant migration pressure from California and other high cost states, and that has its own distinct dynamics most national natives completely miss. She posts weekly market updates for Southern Utah on Instagram, bringing data forward, community-rooted perspective to a market that is growing faster than most people outside the region realize. Elizabeth, welcome to the REI agent podcast. Thank you. I’m happy to be here.

[0:41] Yeah, no, I am really curious about your market. And I am curious, I usually just jump into like how you got started, but I do want to ask quick, like what your dynamics look like now. I know that depending on who I talk to, where they’re operating, the market can be a little bit different in all the different states. Yeah. So Southern Utah had a mass migration. We are, home prices pretty much doubled with 2020. We saw a ton of people come from Vegas, California, Arizona. They’re still coming. We’re finally back to a more balanced market where buyers have some options for a while there. We had less than a month’s inventory of homes, which is really what pushed our home prices up. Where I currently am, I’m in a smaller city, a little over 40,000 people. We’re just north of St. George that has over, well, the county itself has over 200,000 people. So a little bit different dynamics, but they’re kind of the same. Now we’re to the point that we have more inventory than we’ve seen in 10 years in the area, but we’re just barely at a balanced market. So we’re sitting right around five and a half months supply. And that stresses people out because they’re used to two

[1:57] and three months supply in the area. Yeah. Yeah. Yeah. No, it’s a really interesting thing. I think our market isn’t quite there yet. We’re still a little bit more in the seller’s market side of things. But what I’m seeing is that everybody’s just kind of frustrated. It’s like buyers have this feeling that a house has been on the market now for two weeks or whatever, and that’s not normal. So there’s something wrong with it. It’s overpriced. I need to get a good deal to be satisfied. And sellers are experiencing the opposite where maybe they had to go through a bidding war to buy the house. And they are expecting kind of more demand and more excitement, more leverage on their end. Oh, that’s definitely what we’re seeing. Very similar in that sense.

[2:43] And then everybody’s just not happy. Exactly. We have sellers that think their home should be worth exactly what it was two years ago. And we have buyers that know these homes have been sitting longer. They have more options. And so they really want to deal. Yeah. Yeah. It’s interesting. It’s interesting times. Well, look, we can dive into that a little bit more, but I do want to hear about kind of what got you started with real estate in general. Yeah, absolutely. So I’ve been married, what, 26 years now. I was a stay at home mom for probably 10 years before I decided, Hey, I’m going to go get a teaching license. I’m going to teach. I’m going to help contribute to the family. And then I jump into work gone full time from stay at home mom to working all the time. And I realized this is not helping my family. I need to find something that gives me more autonomy. I like helping people. I like teaching people. So real estate kind of gave me an avenue to help people, educate people, but then also give me the autonomy to still be a mom while helping my family earn an income. Yeah, that’s awesome. I, I can relate. Um, I also came from a, well, I was in the behavior

[3:50] specialist kind of realm, um, in schools before, uh, coming here, but doing, doing the real estate thing. But, you know, it’s, I, I admire, I think people who are able to balance, um, parenting and real estate like that, like it is hard. Like, I’m not, I’m not saying I don’t, I’m just saying that like, I don’t, I’m not the, the, the first person that is doing all the logistics and everything that is involved with, um, any of a large family. So there’s, I’m sure there’s a lot involved and I get so stressed out. There’s something crazy happening on the phone. And like the kids have no concept of what, you know, what’s happening around you. Yeah. They have their needs and it’s like, I don’t want this color of yogurt or whatever.

[4:32] Right. So kudos to you. How’d you balance all that? So, I mean, at that point, my youngest was starting school. So after working full-time as a teacher, there was like no issue with balancing because I now had the time where I could structure that into my day while the kids were at school. If something happened in the evenings, I’m sitting at my kid’s soccer game. You know, I was still able to feel that I was used to feeling that balance by going back to school and teaching. So taking on real estate, it was just kind of a smooth transition. Sure. And honestly, when I first started in real estate, so I’ve been a realtor for 10 years now, the first five years I was in Las Vegas, migrated to Cedar city around when everybody else did in 2021. So I’ve been an agent here in Cedar city. The first half of my real estate career was because I was a mom. I wanted to help contribute. I wasn’t the main breadwinner.

[5:29] And I thought this is a way where I can help while still maintaining my role as a mother and providing that balance. So my career as a real estate agent in Las Vegas was very different than here in Southern Utah or in Cedar city. I had to basically start over that first part of my career was very much referral sphere of influence people, you know, and it was very lackadaisical. I would say here it’s been a completely different ride. Sure. Okay. So, um, yeah, no, I would imagine that then also your youngest would have been like, what, like 10 ish, um, 11 ish when you, when you moved and, um, yeah, so he was nine. He just started his freshman year yesterday. Yeah. Well, and that, that can help a little bit too, like to have, have kids be a little bit older, pretty independent now. Yeah. But, um, what, what was it like to start, um, you know, start over.

[6:27] And so to really focus on a market where you may not have had as many people like a sphere to, to, to rely on for incoming. Yeah. Honestly, this is where my career is really pretty unique. It’s unique for where I’m at. It may not be unique for the country. I’ve definitely seen other agents do it. But for being in the small community that I’m in, um, I knew when I moved into a small town, it was going to be a very much good old boy club. You know, everybody knows several agents. And so I knew I was going to have to do something different in order to continue to do real estate. So I, I partnered, I started with my brokerage, wonderful brokerage, but I partnered up right away with a builder. I was going to open up a community because I did have some real estate experience.

[7:13] But that’s when mortgage interest rates, you know, started jumping in 2022. And so they kind of paused the community and I stayed on with them to do their marketing. And I thought, I don’t really love this. If I’m going to be putting in this much work and effort to build a company, I’d much rather be putting that effort into my own business where if I’m going to work that hard, then why not do it for myself? You know, I think we get stuck in working so hard for other people. We’re not willing to give ourselves the same commitment. So I started diving in and decided, you know what, I want to start a YouTube channel. I think if I capture people before they move to Cedar City, then I don’t have to worry about trying to take this small town community and get them to see my value. I will find a way to get people that are migrating here just like I did. So that’s really where I dove in. I did a lot of research on how to start a YouTube channel and what people are looking for. Like I said, I have a teaching background. When I did move here, because of everything that happened with the pandemic, I was

[8:19] actually teaching online for six hours a day, six classes. So I was speaking to a camera, middle school students sitting there. And so I got comfortable just talking this black little dot in front of me and feeling like people were there. So I thought, okay, I can educate. I can talk to this little black dot. I can do this. So I started a YouTube channel and I thought, you know, we always hear that saying people work with who they know, like, and trust. Well, they can’t do that unless they know you. And so I thought, and we also hear that, you know, people want value. If you give them value, then they’re going to come to you. So that’s what I did. I started a YouTube channel all about living in Southern or living in Cedar city, Utah. Of course I cover all of Southern Utah.

[9:06] Cedar city specifically is where I live. So that’s what the channel is called. And I just educate. I teach people about what it’s like living in Cedar city. What are I teach them about our subdivisions, what we offer for retirement, healthcare, whatever you can think of. That’s what I’m offering different restaurants, um, driving tours, anything you can think of. I’m just doing like a 10 to 12 minute video each week that helps educate them by doing that. When people go and they search about Cedar city, I’m the one that pops up by the time they reach out to me. They already feel like they know me. They already trust me. They already know the value that I bring because I’ve been sitting here educating them. So when I get in a room with them, they talk to me like we’re best friends. I mean, they’ll bring their toddlers in and their toddler knows me because their toddler has been watching me.

[9:54] So that’s really how I started over completely different from Las Vegas, but it’s been really beneficial. And it’s kind of shown that that model works even in a small town. Yeah. Well, yeah. I think the times that I’ve heard about YouTube working really well has been definitely times where people are relocating. It’s a, it’s a spot where people are wanting to, or thinking about moving to, um, you know, I had one from Wyoming, a channel from Wyoming. And I think a lot of people had this romantic idea about living, um, it was Wyoming or Montana. I can’t remember now, but like had this romantic idea of moving, uh, out in the middle of nowhere and just had no realistic. Like Yellowstone. Yeah. Yeah. Yeah. Um, yeah. And, and then like, so then I think one of the most popular videos he had was like, like, why not to move?

[10:41] Yes. Yes. And that’s what I get from people is I’m very transparent and very honest. And so they like that. I’m going to tell them the bad and the good, and I’m going to be honest. I had one client come in, they sat in my office, they sat down and they said, okay, convince me why I should move to Cedar city. And I said, I don’t do that. Like, I’m not going to convince you to do anything. I tell you about Cedar city. I, Oh, sorry. I tell you about Cedar city. I educate you about Cedar city. I answer any questions you want to know, but I am never going to try and convince you to move here because I don’t want to be held responsible. If you don’t like it, I’m telling you the bad. So you can decide if that’s what you want. So you can have realistic expectations. And once I told them that it was like an immediate trust for me, you know, they didn’t think they knew I wasn’t the agent that was going to come in and pull the wool over their eyes and just try and get a sell. Like that’s not me. Yeah. Like the, the used car salesman slapping the hood of the car, right? Yeah, no, I agree.

[11:43] Actually, I think that’s one of the things that I teach to like to newer agents about when you go through a house. Like, you know, if you’ve been through like, first of all, like attend as many, um, home inspections as you can. So you can start learning some things about houses, common things in that area. And then when you’re going through a house, if you see one of those things, um, in like, you know, that will build your trust higher is if you’re pointing out something, Hey, this, this is a great house. This isn’t that big of a deal, but this is something that’s come up, come up the home spectrum. Right, right. Absolutely. That builds the trust right away. Cause they know that you’re looking out for their best interest. Yeah. Um, now starting a YouTube channel, uh, I think it’s probably really daunting, uh, for a lot of people. Um, there’s many layers to that.

[12:22] I think there’s equipment, there’s, um, skill, uh, talking in front of a camera, like you mentioned. Um, I think then also there’s editing, um, and then maybe even just like thinking about how to upload it. Like, am I going to be real? It’s like, like how would you recommend, uh, someone like just kind of start? Honestly, it is daunting and it is a lot to take on and you’re absolutely right. There is a lot there with that being said, it is a lot of work, but so is sitting down for eight hours and calling leads, you know, buying leads that, that is a lot of work. So when I started, it was kind of like, okay, I don’t really have the income here yet, but I have the time. So I’m just going to invest the time in learning all of this, teaching myself. We have YouTube university, so why not? So if you don’t have the money to put in to getting somebody else to edit your videos and getting somebody else to put the B roll on there, then educate yourself, get on and learn how to do it. Then I seriously sat in my car while I was at my kids’ sporting event, they were in practicing and I was just sitting in the

[13:30] car and I sat there and I just recorded myself on my phone talking until I got comfortable. Even though I had time teaching the middle school students, I thought I’m just going to do this till it feels natural. And the first ones, they’re choppy. They’re not great, but people still watched them because they wanted the information because most people can’t do it either. So they’re not getting on and watching you and judging everything you do. And in reality, when you get past that ego, when you get past that, when you sit down with a client across from you at the table, you can’t do all these retakes. You can’t make sure your face looks good. You can’t re-say something. YouTube, recording yourself, being able to edit it gets a lot less daunting when you just realize that this is how people are seeing you. If you can just talk naturally, pretend like you’re sitting across the table from them, it starts to relax you. It also helps that you’re doing it in a room by yourself.

[14:21] You can take as many takes as you want to, and then just do it, just record it and do it. And maybe don’t start with YouTube. Maybe just start doing it on Instagram or TikTok or Facebook, or maybe even just sending a short video to a client. Hey, it was great meeting with you today. I loved hearing about this. I’ll take care of this. And then just send the video so that you get comfortable in front of the camera. But if you have the time, put in the work to get the education. If you don’t have the time and you have the money, pay someone to do it because that will take a lot of stress off. And the investment is well worth it. It is well worth it. It works. And honestly, I would help any agent here that wanted to do it. I talk to other agents and they say, oh man, you’re really successful with this. How do you do it? I could never do it. And I’ll tell them, honestly, I will sit down and I will help you with it. I will walk you through it because I’m of the mindset that people migrate to who they’re comfortable with. They migrate to people that they, I’m losing the words for it. But what I mean is there can be several other YouTube. Yeah.

[15:24] There can be several other YouTubers here sharing the same information, but you’re going to choose the one that you resonate with. And so I feel like there’s enough business for everyone. And if I can help another agent be successful, I’m going to, if they choose to work with that agent, they weren’t my client anyway. Yeah. No, I love that. One of the things that I’ve told people that would be a good thing to do to try, if you really are scared of talking in front of a camera, is to simply, and there is a difference between like, you know, saying, telling a story you’re going to send to a friend versus, you know, trying to say something that like, you know, about the market or whatever, like that seems like a little bit, I don’t know if you want to script it. You got to kind of probably figure some of that stuff out. Like, are you going to script it? Have bullet points? Like, how are you going to do all that? But, but if you’re just getting past the talking to the camera part, do a 30 day challenge. Say I’m going to, I’m going to talk to my camera for three to five minutes every day. And I’m going to put it in a little folder in my iPhone, whatever, you know, my album.

[16:28] And I’ll look back at them later. But I’m not promising. I’m not posting any of this. I’m not going to post anything for 30 days. And you might have something at the end of the 30 days that’s worthwhile, or you want to redo. And it was a good idea. And, but you’re going to learn so much and you’re going to probably see a difference from like what it was like the day one from day 30. And it’s just like, Oh, you’re definitely going to see a difference. If I were to go back and watch the first videos I did, I’d probably want to take them down and it would stress me out. Don’t. And people still watch those and they still comment on them and they still call me off of them. And so it’s just realizing we don’t have to be perfect when we present ourselves. If we just talk authentically. And the thing is, is if you script it, it’s not authentic. It doesn’t come off like you and people know that. So going in, yes, definite bullet points, definite plan before you go in to speak to the camera. Otherwise it’s, that’s not great. But if you can go in and speak authentically about what you know, cause you do know it, then it just allows people to get to know your personality.

[17:34] And that’s what people gravitate to is the authenticity. Yeah. Um, now you mentioned, uh, iPhone or you mentioned phone, um, in your car to start. Um, people might also think they need to have like fancy equipment, but like really our phones are incredibly, uh, amazing cameras now. Um, and all the time and it doesn’t matter. Like it doesn’t matter. And I still get anxiety with things. You know, I, when I go out away from my desk, when I’m not just a talking head, I stress bad. I stress about the noise. I stress about the wind. I stress about who’s watching me. I realized that’s not my strength. So I’m going to do as many talking head videos in my office as I can, and I’m going to play to my strengths and that works for me. But if you’d rather just go out and walk into a local restaurant and say, Hey, this is so-and-so with this real estate brokerage. And you know, I just wanted to showcase your place that might be more comfortable for you. It’s not for me.

[18:32] So I think pulling to your strengths is where it’s at. Yeah. Yeah, it’s true. And there’s also the whole live stream aspect of it as well. You could definitely, um, have like a, you know, I, I started, I think I did one. Yeah, no, I have not done any, I know live stream are super effective, but they stress me out. Yeah. Yeah. It just stresses me out. So, and, and that’s where it goes back to, you know, there’s a million ways to do real estate by the leads, make the cold calls, knock the doors, send the mailers. None of those resonate with me and who I am. And so, but I do love helping people buy and sell homes. And so if you can find what works for you and be consistent, that is the only reason the YouTube channel has done well is consistency, just showing up every week, making sure you have something one, the YouTube algorithm learns that you’re going to be there and it rewards you. But two, it also shows buyers and sellers that you’re dedicated. You are consistent. They can rely on you to do what you say you’re going to do. So there’s a lot of benefits to that and just finding what,

[19:40] what works for you. That’s a really good point. Um, I, I blogged, uh, when I first started and, um, I don’t, I don’t, people didn’t read it. It was not much activity. You know, it’s hard to show up when you feel like they’re not, they’re not showing up. That’s, that’s hard to stay consistent. But, um, what, what the benefit was, was sharing the blog. I shared, uh, you know, consistently. So I started off three days a week, Monday, Wednesday, Friday, moved to Tuesday, Thursday for a while, did it for years. Um, and you know, I’ve said, nobody read it. I mean, people read it some, but like, it wasn’t super, you know, I didn’t really take off, but everybody knew in my social medias that I did real estate because I shared consistently. And you show that you’re educated, you know, you show that you can help them. And I think that’s a big part of it too, is that I am doing the research. I am showing up. I am showing that I, I’m the resource here. I’m the person they want to call. And so that resonates with people, whether they know me or not.

[20:46] Yeah. And, and so like, when you were talking about, you know, your leads coming from outside of the area of moving in, um, you know, you’re building a sphere of people like rewind to when you first started, um, you’re building a sphere of people there as well. And they’re seeing you consistently post where they, they may already know the content that you’re sharing, or they may not want to click it, like researching what it’s like to live and where they live. Um, but they’re getting reminded that you are a real estate agent and that you are doing this consistently and it, it, it works that way as well. They are. And what I will say is starting this way. Yes. You’re predominantly a buyer’s agent.

[21:22] I’m now to the point that those buyers that have relocated are turning over and I’m transitioning more to balanced sellers and buyers. And so that eventually feeds itself. Also probably half the people that are subscribed are local real estate agents that are watching the channel to get the information. And then occasionally I’ll have a realtor say, Oh, my client watches you. And I’ll say to them, well, they didn’t get it then. Cause they were supposed to call me or I’ve run into somebody, you know, at like a local dessert place. And they said, Hey, are you Elizabeth Prisby? And I said, yeah, I am. And they said, Oh, I watched you like crazy when I moved here. And I, I laughed. I said, well then why didn’t you call me? Well, you know, um, I already had this relationship, so I didn’t, but I just really appreciated your videos. So, you know, you just have to be okay with sharing the information and knowing that it’s going to come back to you at some point.

[22:19] Yeah. Yeah. Yeah. It’s, it’s definitely, you’re getting more than if you didn’t share anything out of fear that, you know, somebody would steal your content. Yeah. A hundred percent, a hundred percent, but it’s also created great relationships amongst the agents here. I have a really good relationship with most of the agents here. I actually serve on our iron County board of realtors. And so being that face, being a presence there showing up places, it has allowed me to not only, you know, attract relocation buyers, but also be more well-known in the community amongst my community of agents and to have that respect, I guess, there to be taken seriously because it’s really difficult in a small community to break in and let them know that you’re kind of a force to be reckoned with, I guess. I don’t know how else to say that there’s probably a more pleasant way, but. Yeah. Well, and I know that in, in our area as well, I think, um, there is, uh, it’s a tight knit community as well. We’re not a huge market. We’re a tertiary market. And I think the, the relationship built with, um, agents, there is like, you know, the respect aspect

[23:23] for sure. Uh, but also just the, um, you know, like, you know, I, I would rather work with that guy than, than that crazy person. Yes. And if, and if there’s, I know for a fact that like, if, if, if offers were exactly the same, cause you know, like that’s, that’s definitely important, would be a slight lean towards me over some other people that might be able to work with. Right. To someone that you know is professional, someone that you know is showing up and is always having their buyer sellers interest as I’m losing track of my words here, but always having their best interest in mind. Yeah. Yeah. I think I, so yeah, I’ve definitely, I’ve served on the local board. Uh, I was, I went through the whole thing and I was president. And then, um, as I was like leaving, somebody quit. And so I became president again. So how long is your term?

[24:15] I’m never leaving. So, I mean, ours is, yeah. How many years? Four. Sorry. We have like two year board positions and then you go on track, you have to go through like the, the whole like steps. And, um, usually the president’s only one year, then your immediate past. Right. But I, yeah. So we have our incoming president, then president, then outgoing president, and then the director’s two years. Yeah. Yeah. Same. Did you, uh, did you, one thing that if, you know, agents listening to this, um, I got to travel then because of it, I got to go to Chicago for, um, the like whatever training of the, uh, you know, future presidents, uh, which was a lot of fun. Only the presidents and president elects get to do that. We did, you know, obviously my state one.

[24:59] So we’ll go up to the Utah association of realtors and travel, travel and meet with the state boards, but I didn’t travel nationally. Yeah. So then I, I was able to go to like the, the national association conference as well. And I was going to say, like, if you haven’t been to one, uh, it’s a lot of fun. I have heard that I’ve heard that they’re really great. Yeah. I went, I went, I will attend at some point. I’m sure. I went, uh, in San Diego, um, and which was amazing. And it was also, you know, a different time because I think it was like 2021. And so money was being pumped into the, into the real estate in general and, uh, home snap, uh, now homes.com was, uh, rented out the entire gas light district cast lamp district. Sorry. Yeah. And like, so they shut down all these super expensive restaurants, uh, for this event had Keith urban play. Um, they went all out.

[25:52] Yeah, it was nuts. Um, and yeah, it was just, it’s a lot of fun. Uh, I definitely recommend going and there’s great content, great things to learn, but, uh, realtors like to, to play hard and work hard. So it’s always a good time. That is true. That is true. But, um, yeah. Okay. So that, so you’ve been serving, you’ve, you’ve, uh, got the YouTube presence. You’ve got the repeat business now as well. Um, curious what kind of a golden nuggets you have for our listeners. So I would say the first one is just honestly being authentic to yourself. And working your business in a way that balances the type of life that you have, meaning work to your strengths. Cause I would not love real estate. If I was making cold calls all day long, I would not like it. So I would say the first thing is just finding what works for you and what resonates for you. And then hitting that heart and being consistent. Um, second thing I would say is don’t give up your life and your balance for it. It is still a job. It is still a career and real estate will suck the life out of you because this is a big transition in people’s lives and they want

[27:02] access to you at hours of the day. And if you give that to them, it will suck the life out of you. So I would say, and I, I had to learn this myself. I had to learn that it was affecting my family when I felt like I needed to be available all the time. So setting those shutoff times, putting your phone on, do not disturb in the evening, you know, setting those boundaries and allowing yourself to go on vacation and have a plan. Should something happen if you are on vacation, but just kind of developing your business in a way that still allows you to maintain balance in your life. Um, I think is huge. And then I would also say, if you make it about your relationship with them, I always say real estate isn’t about selling homes. It’s about selling yourself. And I know that sounds really bad, but in reality, I am selling myself. I am showing people that I am someone they can trust. I am someone they can rely on. I am someone that is going to show up for them. So when you do that, when you understand that, and it’s not about turning over homes, it also helps you understand the person that you’re working with and helps you invest in their goal. And, and they feel that they

[28:11] know that when they realize that, Hey, this is more about our relationship with each other. That is about this realtor getting a paycheck. Yeah. I love those. Those are great. And I think, uh, you know, if you haven’t done, you know, a lot of different, like, you know, Myers-Briggs or whatever, these, these kinds of like, uh, assessments, I think it’s a good thing to do. I recently went through, um, a few different ones, including cultural index. And, um, there are distinct cultural index is kind of like disc. And if you start really understanding these things and start understanding, like kind of how you operate, you can really figure out or help yourself know that, Hey, it’s okay that I don’t want to do cold calls. I don’t want to be rejected a hundred times to get one person that will tolerate me on the phone. Um, so like, I think, I think knowing, you know, yeah, what your personality type is, there are people that are fine with that, that can do that really well. And that’s great, but, but don’t, they actually thrive off of it.

[29:08] Yeah. Don’t, and don’t think that like, you know, cause one guru or one person says you need to do it this way, that that’s the only way and understand that there are different paths and that you can figure out by understanding yourself well, how you’re going to be the best in the business. Right. That actually, I don’t know why it made me think of this, but it made me think of one more little golden nugget because this has been huge for me lately is not taking every person that reaches out to me knowing when we’re not compatible and letting them go, because that does a lot more for my inner peace and my joy for what I do. If I can realize, Hey, our personalities clash, the expectations aren’t aligned. And so I am to the point now in my career where I let people know, Hey, we’re not a good fit, but I’m happy to connect you with another agent that might align more with your goals and your values. I, I know that that’s not always possible, especially when you’re grinding in the beginning and you’re getting your business going. But if you can get to that mindset that not every client is your client and that you’re not for everyone, it will make this career

[30:14] a whole lot more enjoyable. Absolutely. It’s a, it’s a tough lesson, uh, firing people or starting with people. It’s, it’s a, it’s a tough one. Um, what about a favorite book, a fundamental book you think everybody should read or just one that you’re currently enjoying? So this one, I actually read a couple of years ago. It was right before I decided to do YouTube. Um, so it’s been a minute since I’ve read it and I’m sure you’ve heard of it, but it’s called QBQ, the question behind the question. Have you heard of that? Actually, I don’t think I have. It is a super simple read and very, very effective, but really it’s about taking accountability. It’s about not asking the questions that say, why is this happening to me? Or if only interest rates were lower or what, why is the market like this? But really jumping in instead and saying, what can I do about this? How can I change the situation? So I could have sat there and thought, all right. And I didn’t touch on this, but when we first moved to Cedar city, my husband was still commuting to Las Vegas. So I had a real desire to bring in a good income and make it work so that I could bring him here. And so I had that

[31:28] motivation. And so instead of sitting there thinking, man, I hope I can get a client. I hope this works out. I hope the market stays this way. Instead, I started changing the questions I was asking myself to more, how can I show up consistently? What can I do with my marketing? If a home isn’t selling instead of complaining about, you know, why won’t my sellers drop the price or why won’t the market, why won’t buyers come see this instead? What can I do to change this controlling the controllables instead of complaining about it? If you read the summary, it’s going to explain it way better than I did, but that was kind of my takeaway is I need to be in control of my life. And so I need to be asking the right questions, more positive questions, more questions that make me act versus ones that put me in a negative funk. I love it. I mean, that’s, that’s great life advice in general.

[32:18] I mean, that’s, um, Oh yeah. Works with kids too. Yeah. Yeah. Like it, like as soon as I can get, uh, yeah, that breaking through that victimization, breaking through, um, that’s just, it’s just a fundamental, uh, life shift that will change this entire outlet. That’s really what made me ask the question when I was working with the builder, it was okay. I can sit here and I can work this, nine to fiver and wonder how I’m going to get my husband back. Or I can stop and think, okay, I’m doing this for him. What can I do for myself to progress this forward? So it just, it’s a super simple read, but I felt like it really kind of changed the course I was heading in when I moved here. Awesome. I’ll have to check it out. Um, and if anybody is interested in seeing how you do your YouTube, uh, seeing what you do on social media, interested in moving to Cedar city, what’s that? I said, uh, where can they find you is, is where are you where social media is website?

[33:20] Yeah, sure. Well, my name’s Elizabeth Prisby. I am with Stratum real estate group, which is not a national brokerage. It’s local to Southern Utah, amazing brokerage. But if you want to find me on YouTube, the channels living in Cedar city, Utah, you can also, you know, just Google my name or look, you can put into the search moving to Cedar city. And it’s going to pull up a lot of my videos. As far as Instagram, it’s Elizabeth Prisby underscore realtor. I don’t even know what it is on Facebook and it’s probably something similar on Tik TOK. Just put my name in and put in Cedar city and you’re going to find me. I’m pretty easy to find. Yeah. So if, if you, uh, you know, are driving, like a lot of agents are listening to this podcast, uh, definitely go to rei agent.com, um, sign up for our newsletter. Uh, these, uh, show notes will be, uh, sent out weekly summary of the two episodes every week. Um, and, uh, you can then also read, uh, the blog version of the, every episode there. Um, but also there would be the show notes that would, uh, have the links to these things as well. So definitely check out rei agent.com. Um, Elizabeth, thank you so much for being on

[34:28] the show. It’s been a lot of fun talking to you. Yeah. Thank you for having me. It was great to chat with you. Thanks for listening to the REI agent. If you enjoyed this episode, hit subscribe to catch new shows every week, visit rei agent.com for more content until next time, keep building the life you want. All content in the show is not investment advice or mental health therapy. It is intended for entertainment purposes only.